This presentation describes Probiotic Marketing and the certification process for business and marketing consultants and coaches. It outline the principles of Probiotic Marketing and lists the benefits of certification for consultants and their clients.

1. Probiotic Marketing™
Go For The Guts℠
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2. Probiotic Marketing Certification
• Learn the Principles
– Take this training
– Submit your examples
• Pay the Fee
– $1,000 lifetime license
– Non-exclusive use of TM & SM
• Beat Your Competition
• Serve Your Clients Well
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Connections

3. Elements of Probiotic Marketing™
• Based on Maslow’s Hierarchy of Needs
– Matches things to messages to words
• Supports Purchaser’s Emotional
Decision-Making Basis
– Couched in need and want hierarchical terms
• Messaging Resonates with Purchaser
– In harmony with needs, wants and things
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4. Maslow’s Hierarchy of Needs
Critical to
Sound scientific
understanding the
research upon which
mind and the guts of
Probiotic Marketing™
the prospective
is based!
customer!
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5. Benefits for Your Clients
• Better target market identification
• Clearer understanding of purchasing
decision factors
• More effective messages
• Higher conversion rates
• Increased revenues and profits as a
result of implementing your work
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6. Benefits of Probiotic Marketing™
Certification for You
• Differentiation from your competition
• Better story to tell to prospective
clients
• Increased effectiveness in crafting
client strategies and messages
• More effectiveness with less effort
• More money on your bottom line!
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7. Next Steps
• Submit your example work
– Client description, client goal
– Your strategy, your messages, your
recommendations for markets and media
selections
• Submit your license fees via PayPal
• Receive your certification materials
• Go get ‘em!
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