Recent preso on Social Media & Sports. Keep in mind there are multiple images on each sldie, but slideshare only shows the final image on each slide. If it makes sense, enjoy! @JonSinden

1. Personalizing The Connection.
Fans + Brands +Social Media.
#SMWFanBrand
@JonSinden

2. An Introduction…

3. Keep phones on!
Tell people you’re here!
#SMWFanBrand @SMWTO @JonSinden

4. A little history…
Started with MLSE in Sept of 09.
+1,700% +230,000
0 to +750,000 channel views
Marketing & Promotions Director in Radio.

5. Social Media At MLSE:
All Parts of our business.
(Fan Service, Digital, Public Relations, Ticket Sales, Food &
Beverage, TV Networks, Live Events, Retail
Operations, Security, People/HR, Community
Partners, Corporate
Partners, Sales, Communications, Customer Service & more…)
Training personalities and staff.
Enhancing the Fan Experience.

6. But really…
 I’m just a fan who works with other fans.
 We have amazing access.
 Would a fan think this is cool?

7. Relationship between fan and brand.
(Tattoo Rule)
Our Social Philosophy:
Listen.
Engage.
Be Authentic.
Live LIVE events.
Sounds simple, right?

8. Communicating with each other is nothing new.
Social Media just makes it easier and faster.
People will always talk, listen, communicate.
And share things they have an emotional
connection with.
Real people talking to real people always wins.

9. Enter Social Media:
 Next Level Relationships.
Public Relations, Customer Service, Corporate
Communications, Fan Services, Ticket Sales &
Service, Marketing, Digital Content.
Helps put a ‘face’ to your organization .
People need training!
Has totally changed watching Live Events.

10. We do not have a Twitter/Facebook Strategy.
We do have an Engagement Strategy.

11. Friendship.
Answer Everyone.
Now, In The Moment.
Spread The Love.

12. The Relationship with F.A.N.S.:
 We follow back. (if we can)
 We share. (content, news, stories).
 We try to answer everyone.
 We Listen & Acknowledge.
 We help fans update fans.
 We believe little things matter.
 We try to be ‘In The Moment’.

13. The Follow Back:

14. Share: How Game Day/Night Look on Facebook:

15. Share: Twitter Pointing To Live Event

16. In The Moment:

17. We Share:

18. We Share: (Stuff you may not see on TV)

19. Emotional
Connection:

20. We Like Google Plus:

21. Pinterest is Shiny & New, but…:

22. We Answer:

23. We Answer:

24. We Answer: Fan Request

25. The Big Three “Asks” From Fans:
Can You
Follow Me?

26. The Big Three “Asks” From Fans:
Who is
starting
in
net
tonight?

27. The Big Three “Asks” From Fans:
Can You
Wish Me
Happy
Birthday?

28. The Big Three “Asks” From Fans:

29. Random:

30. We Listen:

31. Game Updates by Fans:

32. #TMLtalk
The 1st Live & In The
Moment Twitter-fueled
game conversation.

33. #TMLtalk:

34. #TMLtalk: Tweet Of The Night

35. #TMLtalk:

36. Seek Opportunity: #BrownBeaut

37. Think about the way you
feel about the team you
support.
…Really think about it.
Q: What if the team felt
that way about you?

38. Where We Are Headed:
 Deeper Relationship.
 Different perspective.
An embedded Community Manager who goes
everywhere the team goes.
Live and Accessible 24/7.
Master of many trades. A Storyteller with Digital
know-how.
Trust.

39. Matt at NHL All Star:

40. So, We Know...
Social Media:
People will talk and share experiences, good or bad.
People can communicate with each other like never before.
The Personal Relationship with your team:
 People want to be a bigger part of it.
 A real relationship.
Always put the…
First.

41. Thank you for your time.
#SMWFanBrand
@SMWTO
@JonSinden
JonSinden

42. Thank you to our
Sponsors and Partners