How Conferize uses growth hacking for platform growth and event marketing.

1. The social marketing platform for professional events

2. Conference
10%
served
Cloud
90%
Un-served

3. 100%
served

4. DO IT TOGETHER
Organizers
Sponsors Speakers
Attendees

5. #nordicgrowth

6. How we…
build event communities globally
!
make people attend more events
while growing our user database
!
aim to increase our Google Rank

8. 4,500,000 people
15,000 events
=
300 people per event

9. 22 million
activities

10. Converting leads to users
Leads
Users
Confidential
Buyers

11. “Go with friends”
Followers
Attendees
Welcome to CES 2014.
Want to save with friends?
Give your friends 25 % discount
Martin
input email…
Susie Nick
input email… input email…
Invite & save 50 %
Event
Community
Confidential

12. Sending email invites

13. Email conversion rates
September:
Average 130 people
invited per event
Attendees
Open rate: 70%
Click rate: 28%
Conversion: 30-50%
Speakers
Open rate: 69%
Click rate: 35%
Conversion: 43-68%

14. Building communities
800
600
400
200
0
Total registrations Conferize community
2012 2013 2014

15. Social activities ###
Total registrations Conferize community Social Activities
4000
3000
2000
1000
0
2012 2013 2014

16. ISSUU 9/10 Google Rank
“You publish”

17. Top 3 in search
Search
“Publishing”

18. Conferize widgets
FOLLOW

19. Questions?
!
Jon Schäffer
Co-founder, Conferize
@JonSchaffer