Google Analytics is a great tool, but do you know how to get the data you need to make intelligent digital marketing decisions? In this presentation I delivered at the Triangle American Marketing Association 2013 Funnel Fuel conference in Raleigh, NC, I took a look at some of the newer reports available in Google Analytics and how they can be used to solve common digital marketing problems.
How to Troubleshoot Apps for the Modern Connected Worker
A Fresh Look at Google Analytics
1. A Fresh Look at
Google Analytics
Google Analytics
Jon Parks
Dijital Farm
June 4, 2013
2. About Jon Parks
• Founder & Lead Dijital
Strategist with Dijital Farm
• Instructor for ASPE-ROI
• Twitter: @jonparks
• Google Plus: +Jon Parks
• about.me/jonparks
#triama
6. What can Google analytics do?
• Measure traffic volume
• Evaluate traffic sources
• Measure conversions (goals)
• Provide us with data to help us determine next steps
• Make us “smart marketers”
#triama
20. 4 Things to do Today
1. Check your social
traffic. What networks
contribute? Where do
visitors share your content?
KeyTakeaway:
Use this information to
refocus your social media
efforts
#triama
21. 4 Things to do Today
2. Setup a conversion &
examine your
conversion paths. Which
path produces the best
results? Any surprises?
KeyTakeaway:
Use this data to refine which
channels you use & look for
opportunities to connect
paths
#triama
22. 4 Things to do Today
3. Post out to social
media (or activate
email/PPC campaign).
Watch the real-time report.
Where does your traffic
come from? What are they
reading/watching?
KeyTakeaway:
Use this info to make real-
time adjustments in your
campaign
#triama
23. 4 Things to do Today
4. Review visitor
navigation patterns.
How quickly do they find
key content? Do they seem
to get sidetracked/lost?
KeyTakeaway:
Use this information to adjust
navigation or create quick
links to key content
#triama
24. A Fresh Look at
Google Analytics
Google Analytics
Jon Parks
Dijital Farm
June 4, 2013