Colorado CMA

1. Coldwell Banker
#1 IN COLORADO

2. In Colorado, Coldwell Banker is a family
of professionals dedicated to creating
exceptional real estate experiences for our
customers and communities through the
passionate delivery of truly
remarkable service.
We pledge to promote a fun, fulfilling and
respectful environment, one that is open to
change and innovation, providing personal
growth opportunities for all.
We pledge to deliver truly remarkable service.
Our Commitment…

3. COLORADO
As the number one real estate company in Colorado and throughout the United
States, Coldwell Banker Residential Brokerage represents hundreds of buyers and
sellers throughout the state and across the nation, every day.
Our powerful connections, together with our unmatched marketing resources, make
it easy to see why no other company is better equipped to give your home the most
competitive possible exposure and deliver more potential buyers to your front door.
We’re proud so many people put their trust in us and we look forward to proving our
reputation with you.
Coldwell Banker has 16 convenient locations servicing the front range of Colorado.
NUMBER ONE IN COLORADO
Welcome to Coldwell Banker
Residential Brokerage
One out of every nine
homes sold in the
United States involves
a Coldwell Banker
Sales Associate

4. Where Home Begins…

5. TheSellingProcess
Your Perfect Partner

6. Come Soar With Us…

7. COLORADO
Why List with Coldwell Banker
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S.
Coldwell Banker® franchise system for the calendar year 2011. $USD. **Ultimate Homes Lists Most Expensive Homes in
U.S., July 2011 ***Forbes.com – January 14, 2011. Market Comparison Data fi lter: Sales Price: $500,000-$100,000
Prop.Types: SFH CondoTwnHm Areas:Adams (5579),Arapahoe (8387), Boulder - IRES (3590), Denver (9589), Douglas
(5248), Larimer - IRES (4848), Broomfi eld - IRES (435), Jefferson (7032). Days on Market (DOM). List Price to Sales
Price (LPSP).
8.2%
Share
156
DOM
91.5%
SPLP
7.6%
Share
132
DOM
93.5%
SPLP
6.8%
Share
123
DOM
94.8%
SPLP200
400
600
800
Sotheby’s Re/Max Alliance
9.1%
Share
126
DOM
94.7%
SPLP
#1 DOM - Days On Market
SPLP - Sale Price vs. List Price
Units
Sold
Kentwood Coldwell Banker
#1 IN THE LOCAL LUXURY MARKET SHARE#1 IN THE ENTIRE COLORADO MARKET
1. Colorado’s Market Leader
2. America’s Top Brokers
3. Unparalleled
Marketing Exposure
4. Global Connections
5. International
Reputation
6. Local Community
Involvement
P2JW174000-0-D007D0-1--------FL
THE WALL STREET JOURNAL. FL,SA Friday, June 22, 2012 | D7D
2012 DollarVolume and Units Sold
B = BILLIONS
M = MILLIONS
Denver Business Journal “The List” Sept. 6-12, 2013.April 2013, RISMedia’s Real Estate “The 2013 Power Broker Report”
Re/Max
Boulder
$620 M
$1.71 B
$2.24 B
$1.73 B
$1.20 B
$1.08 B
$3.23 B
The
Kentwood
Company
Coldwell
Banker
Residential
Brokerage
Re/Max
Alliance
Re/Max
Professionals
The Group
Inc.
Fuller
Sotheby’s
International
Realty

8. Helping Others…It’s
What We Do

9. COLORADO
Your Agent’s Commitment To You
As a full-service Sales Associate, your Coldwell Banker Residential Brokerage professional
will handle the complexities of your transaction so you have peace of mind throughout the
process. Here is a look at the duties your Sales Associate will perform on your behalf…
WE SET THE BAR. THEN RAISE IT.
Expert Guidance
• Provide a marketing strategy, a competitive market
analysis and recommend an appropriate list price
for the sale of your property
• Market your property to buyers and other Agents
utilizing all possible, appropriate methods
• Make recommendations as to staging, potential
repairs and cleaning your property, in order to
make your home more attractive to buyers
• Suggest quality professionals, including attorneys,
handymen, stagers and inspectors
• Guide you in making informed decisions leading to
a satisfactory sale
• Present and respond to all offers in a timely
manner
• Negotiate the best price and terms possible, always keeping your specific needs in mind
Responsiveness
• Act in good faith at all times
• Obey your instructions
• Return all calls and emails promptly
Accounting
• Receive and monitor all earnest money
• Receive and deliver all documents in a timely manner
Loyalty
• Place your interests above all others
• Keep your personal information strictly confidential
Disclosure
• Ensure that all parties in the transaction are fully informed about any material facts that
may affect the transaction

10. COLORADO
The Selling Process
You decide to sell
Select a Coldwell
Banker Agent to
represent you
The Coldwell Banker
Agent educates you on
the selling process
Discuss market
momentum
Coordinate
marketing
Conduct showings &
provide feedback
Attract qualified
buyers
Receive offer and
begin negotiations
Handle contract
administration
Recommend
attorney
Set and attend
home inspection
Monitor final
loan approval
Set up final
walk-through
Attend closing
Moving day
Coldwell Banker
Premium or Previews
International Marketing
MLS
Brochures/
mailings
Internet
websites
Description
with photos
TV
spot
Yard
sign
Start
Finish

11. COLORADO
Where Buyers Come From
While buyers use a variety of information sources to learn about homes for sale in their
target neighborhood, we know that the vast majority will discover your home with the
assistance of a real estate professional and the Internet. That is why Coldwell Banker
Residential Brokerage offers a powerful combination of expert real estate representation
and a dominant Web presence.
WHERE BUYERS COME FROM
Where Buyers Found the Home they Actually Purchased
Source: 2012 National Association of REALTORS®
Profile of Home Buyers and Sellers.
Internet Builder
Agent Newspaper
Yard Sign Seller
Friend Magazine
35%
Agent
40%
Internet
11%
Yard Sign
6%
5%
2% 2% >1%
WHERE BUYERS SEARCH FOR PROPERTY
Information Sources Used in Home Search

12. COLORADO
Evaluating the Competition
PRODUCT VS. COMMODITY
The traffic previewing your home
during the first 21 days on the market
When the home is first introduced
to the marketplace and we have
created a perception of value, we will
see the heaviest traffic.These buyers
are our best buyers.Why? Because
they are already working with the
broker population, they are typically
seasoned buyers, they have seen all
of the inventory, they may have lost
other homes in multiple bid situations,
and they are typically prepared to step
up to the plate and make an offer. If
the positioning has created a sense of
urgency where more than one buyer
wants the property, they will be asking
the questionS,“What will it take to get
this house?” and “What do I have to do
to take it off market?”
The importance of market positioning
Product
Example: Gardenburger spent 2/3 of its
advertising budget on SuperBowl ad and
created an overnight success
Seller establishes price
Direct relationship to advertising and
marketing of product
Commodity
Example: Have you ever seen an ad for
the sale of gold or IBM stock?
Seller establishes value
No relationship to advertising
After the first week we will begin to see the traffic taper off. These buyers do
not have that same sense of urgency the first wave of buyers had. They are
not as excited, and these buyers are asking the question,“I wonder what this
property is worth.” By the time we enter the third week of marketing, the
showings will have dropped off dramatically. These are buyers just entering
the market and not ready to make decisions—they are not educated, nor
experienced in the process.They have just started their home search adventure.

13. COLORADO
Strategic Pricing for the Best Exposure
and Results
If the asking price of a property increases beyond fair market value,
the market of potential buyers decreases dramatcally.
15%
Over MarketValue
20%
of the Buyers
10%
Over MarketValue
30%
of the Buyers
5%
Over MarketValue
50%
of the Buyers
Fair
MarketValue
95%
of the Buyers
IFTHE ASKING PRICE IS: THE PROPERTY APPEALSTO:
POOL OF EDUCATED BUYERS
BUYERSHOWINGS
TIME ON MARKET IN WEEKS

15. MarketingMatters
Expect The Best

16. COLORADO
What Makes Our Marketing Different…
The Coldwell Banker exclusive marketing system is designed for sellers who understand the
power of effective property marketing, something which Coldwell Banker is famous for. Your
Coldwell Banker real estate professional is backed by the finest team of marketing specialists
trained to complete each step ensuring your property receives the maximum exposure.
Our Exclusive MarketingTools Include:
• High Quality Professional Grade Photography – It all starts
with great images which is why we will arrange to have one
of our preferred photographers capture 20 high quality,
professional-grade images that best showcase your home for
primetime marketing and advertising.
• A Featured Advertisement in Colorado Homes & Lifestyle Magazine
– CH&L is mailed to 32,500 paid subscribers and read by nearly 97,000
readers (per issue) as well as more than 14,000 online viewers. Each
subscriber has an average net worth of $1.6 million! Studies show
that 34% of CH&L readers plan to buy or build a home in the next 18
months. No other Colorado publication offers you access to this critical
mass and demographic. It’s no wonder Coldwell Banker sells more
homes than any other real estate company in Colorado.
• Just Listed Announcement Cards – We will produce and mail a professional
quality “Just Listed Card” to 50 homes surrounding yours announcing to friends
and neighbors your home is on the market. Direct mail is an “age-old” favorite
that gets results.11780 Perry Street
Westminster, CO 80031
A NeW WOrld
NeighbOrhOOd
With AN Old
WOrld Feel
985 PRESTON COURT
CASTLE PINES VILLAGE, COLORADO
www.2344TOwERINGTREES.COm
OffERED AT
$695,000
Erica Chouinard
RealtoR, BRokeR associate
720.233.6481 cell 303.409.1300 office
eRica@DenveRcoHomes.com
www.myDENVERCOHOmES.COm
DENVERCOHOMES.COM
e-pro
• A Professionally Produced 30 second TV Spot
andYouTube Spot –Your listing will be seen by
millions of potential buyers onTV Sunday mornings
at 9:00 am following a highly acclaimed national home
improvement show on Colorado’s own Channel 2.
We’ll also post it as aYouTube video and stream it
online 24/7 on the top real estate and social media
sites in the world.

17. COLORADO
• Property Brochures – We will design and professionally print
a gorgeous full color, UV coated property brochure that is sure
to surpass your expectations and establish your home as a
must-see property.
• “Showcase Enhanced” on Realtor.com – With our exclusive “enhance” technology,
your property will get the increased traffic it deserves on this leading real estate
website.With tools like “Showcase Enhance” we make it easy to market and list your
property until it is sold.
• CB Mobile Brochure is our exclusive alternative to the “traditional”
brochure –Thanks to our cutting edge smart phone technology, CB
Mobile Brochure sends a text message directly to any prospective
buyer’s mobile device packed with information, including HD quality
photographs and streaming video all in a matter of seconds. Best of all,
as your Realtor, I get a text message notifying me a buyer is interested
as well.
• ePostcard AnnouncingYour New Listing – Through
our exclusive CB Direct Connect contact management
system we will quickly send your listing to other real estate
Agents and hundreds of prospective buyers via email. Your
property’s information can be quickly sent and exchanged,
increasing your opportunity to get your home sold.
Showcase Enhanced

18. Every Listing.
Everywhere. Every Day.
Until It’s Sold…

19. COLORADO
Unmatched Social Network
CONNECTING SOCIALLY WITH TODAY’S BUYERS
Coldwell Banker Residential Brokerage is the most followed real estate company in social
media and for good reason—we have an impressive array of social media tools designed to
engage, entertain and connect with today’s home buyers and drive those leads directly back
to our websites, further exposing your property. Our social network includes:
CBColoradotabletalk.wordpress.com
twitter.com/cbmarketingwest
facebook.com/CBColorado
linkedin.com/in/cbmarketingwest
gplus.to/CBMarketingWest
pinterest.com/cbmarketingwest
youtube.com/coldwellbanker
youtube.com/CBRBColorado
Forever blazing the trail,
Coldwell Banker was the first
national real estate brand to launch
their ownYouTube channel, Coldwell
Banker On Location™, which now
has more than 4 million video views
worldwide.

20. COLORADO
Our Exclusive Websites
ColoradoHomes.com
ColdwellBankerPreviews.com
ColdwellBanker.com

21. COLORADO
eMarketing Analytics Report
SEPTEMBER 2012 | COLDWELL BANKER RESIDENTIAL BROKERAGE | COLORADOHOMES.COM
©2012 Coldwell Banker Real Estate LLC.All Rights Reserved. Coldwell Banker®
is a registered trademark licensed to Coldwell Banker Real Estate LLC.
An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC.
Source: Google Analytics unless otherwise noted. 1
Realtor.com 2
Trulia 3
Zillow 4
LeadRouter

22. We Set The Bar And
Then We Raise It…

23. COLORADO
Where Do Coldwell Banker Listings Appear?
Everywhere.
Through Web syndication our listings are featured on
more than 600 websites around the globe.

24. Driving More Buyers To
Your Home…

25. COLORADO
Rapid Response Technology
TIMING IS EVERYTHING
Before we changed how the industry looks
at technology, almost half of the online
inquiries made to Sales Associates went
unanswered. It is our guarantee that a
Coldwell Banker Residential Brokerage Sales
Associate will respond to buyer inquiries
within 15 minutes—now, that’s service.
When surveyed, 93%
of buyers felt a Sales
Associate’s speed of
response was very
important—second only
to their knowledge of the
buying process.
Your property is exclusively marketed on the top-rated real estate
websites.
Potential home buyer finds your property online and requests additional
information.
The Coldwell Banker HOMEBASE intouch system is activated and captures
the lead.
HOMEBASE intouch notifies your Coldwell Banker Agent in a matter of
seconds.
The Coldwell Banker Agent contacts the consumer directly to deliver rapid
response service.
1.Step
Step
Step
Step
Step
2.
3.
4.
5.
NEW

27. COLORADO
#1 in Relocation
RELOCATION AND REFERRAL SERVICES
Coldwell Banker Residential Brokerage has access to
relocating buyers through our unsurpassed network,
helping to bring more buyers to your home than any other
brokerage.
We do this through:
• Our more than 82,000 Sales Associates and 3,100
offices in 50 countries worldwide
• We are the principal broker for Cartus
Relocation, the largest relocation company in the
world
• Serves over 50% of the Fortune 100
companies
• Moves more than 140,000 customers
annually
• Has over 55 years of relocation industry experience
• Well-qualified relocation buyers with relocation
benefits that are preapproved and ready to buy
now
• Corporate relocation departments of some of
Colorado largest companies
Referrals from these relocation
resources provide us with qualified
buyers who will be among the first
to learn about your home.

29. AboutColdwellBanker
We Never Stop Moving

31. COLORADO
History of Coldwell Banker
What happens when all the very best real
estate companies come together…

32. COLORADO
The Most Successful Real Estate Company
in Colorado AS SEEN IN THE DENVER BUSINESS JOURNAL
For Internal Use Only.

33. COLORADO
YOUR BUYER COULD BE ANYWHERE. THAT’S WHY WE’RE EVERYWHERE.
Your Partner to the World
Global presence: 51 countries/3,100 offices
Over 100 years providing real estate services
$178 billion in sales volume in 2012
2012Total Dollar
Volume Sold
Based on performance of brokerages ranked in REALTrendsTop 500 firms, reported May 2013 for FY 2012
Here’s a look
at how the top
brands truly fared
on the RealTrends
Top 500.
Re/Max
Real Estate®
$59.6 B$61 B
Keller Williams
Real Estate®
$52.1 B
Prudential
Real Estate
Affiliates®
$140.1 B
Coldwell Banker
Residential
Brokerage®

34. No Other Real Estate
Company Does More…

35. COLORADO
Coldwell Banker Cares-Colorado Shares
As the leading real estate company in Colorado, it is our pleasure and commitment to
give back to our local communities. Each year, we donate tens-of-thousands of dollars,
truckloads of food, clothing and school supplies; plus, we volunteer our time and resources
to help the less fortunate in our community. Our commitment to touch as many lives as
possible and help make a difference in our own neighborhoods along the Front Range is
all part of our ongoing dedication and testament that Coldwell Banker Colorado Cares!
Statewide clothing drive to support
our troops
$15,000 donation in Berthoud
This says it all! We are a proud
supporter of Bike Denver, the area’s
bicycle advocacy organization
Coldwell Banker cycling team raises
money for cancer research
Annual Coldwell Banker food drive in
Southwest Denver
We help over 1,000 at-risk, abused and
neglected children each year through the
Rocky Mountain Children’s Law Center
$50,000 donation to Habitat for
Humanity
Building the American Dream in
Fort Collins
Giving back to our local communities by
providing charitable contributions and
volunteer support is a top priority

36. Resources You Can Count On…

37. Resources
Making Real Estate Easy

38. Handling The Details…

39. COLORADO
Power Of Three
Average Days on the Market Percent of Sell to List Price
With a
Home
Protection
Plan by
AHS
Without
a Home
Protection
Plan or
with a
competitor’s
warranty
127
150
Without
a Home
Protection
Plan or
with a
competitor’s
warranty
With a
Home
Protection
Plan by
AHS
95.18%
94.55%
Coldwell Banker Home Protection Plan
Guardian Title
Our excellent title company partner is known
for their exceptional personal service provided with the
utmost technical efficiency. They provide full title and escrow
services for residential, commercial, new construction,
refinance, REO and short sale transactions. Serving
Colorado real estate buyers, sellers and agents since 1995.
Their strength and stability is provided from 16 Colorado
convenient locations.
Coldwell Banker Mortgage
Coldwell Banker Mortgage is ranked
in the top 10 nationally for loan origination
with a focus on customer service.
This is a mortgage company proud of its
competitive rate structure and low closing
costs programs.
Using the latest technology further enhances
their history of quick loan approvals, often
delivered in 48 hours!
Make your home buying experience easier
from start to finish and gain an advantage
over other buyers by getting a same day loan
decision in as little as 20 minutes.
1
2 3
Help sell your home faster and for more
money with a home warranty

40. COLORADO
Setting the Stage for Your Home
The following “staging tips” by award-winning interior designer Lorna Oppenheimer will help your home
look its very best.
• Check the visibility of your house numbers; repaint or polish if necessary
• Create an inviting walkway by adding color with annuals and a new doormat to
brighten your home and welcome buyers
• Open windows every day (if appropriate) to let in fresh air and appeal to buyer’s
sense of smell by creating an inviting feeling by lighting candles or baking
• Sharpen the look of your rooms by paying attention to detail—polish knobs and
handles and replace lights in bathrooms and kitchen as necessary
• Create a focal point in your entryway by adding a picture, lamp or plant
• Remove furniture to make rooms appear larger and allow for a clear traffic pattern
• Unify the accent pieces and details in your home—replace old lampshades,
bedspreads and bath towels and coordinate matching area rugs, pillows and candles
throughout all rooms
• Try to make a child’s room minimally personal and make sure it is safe
• Test your doorbell to be certain it is in good working order
• Move your best pieces of furniture toward the front of each room and your least
attractive pieces toward the back
• Hang all pictures on the low side and hang mirrors across from windows that get a lot
of light or have a view
• Place plants and fresh flowers in rooms to add vibrancy and freshness
• Use big, bright or bold accessories to draw attention to important areas of
the room
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home

41. COLORADO
Making the Magic Happen
Preparing your home for showings:
• Open drapes and curtains before prospective buyers arrive. Make certain the
temperature is comfortable
• Turn on all lights, especially at night, to highlight your home’s amenities
• Set your dining room table for a decorative appeal
• Keep pets out of the way temporarily unless they are quiet and well behaved
• Playing very soft background music is acceptable, but blaring stereos, radios, televisions
will impede discussions
• Never apologize for the appearance of your home.After all, it’s been lived in. Let your
Coldwell Banker Agent react to comments
• Plan on vacating during showing period. Potential buyers may feel like intruders and
hurry through your home if you are there
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home

43. Nobody Sells More Real Estate
than Coldwell Banker.
{For 15 Consecutive Years}
Coldwell Banker #1 in Colorado...Again!
Denver Business Journal “The List” Sept. 6-12, 2013.April 2013, RISMedia’s Real Estate “The 2013 Power Broker Report”
ColoradoHomes.com
Re/Max
Boulder
Re/Max
Alliance
The
Kentwood
Company
Coldwell
Banker
Residential
Brokerage
Re/Max
Professionals
The Group
Inc.
Fuller
Sotheby’s
International
Realty
$620 M
$1.08 M
$1.20 M
$1.71 B
$1.73 B
$2.98 B
$3.23 B
1,482Units
4,199Units
1,920Units
5,858Units
11,378Units
10,969Units
3,272Units

44. ©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity
Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. Real estate agents affiliated with Coldwell Banker
Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC.
ColoradoHomes.com | 303.409.1500
Boulder
2700 Canyon Blvd.
Suite 200
Boulder, CO 80302
303.449.5000
Colorado Springs
2075 Research Parkway
Suite B
Colorado Springs, CO 80920
719.550.2500
Conifer
25997 Conifer Road
Suite C
Conifer, CO 80433
303.816.7500
Denver Central
600 Grant Street
Suite 900
Denver, CO 80203
303.320.5733
Denver West
141 Union Blvd.
Suite 200
Lakewood, CO 80228
303.980.1177
Devonshire-Cherry Creek
200 Fillmore Avenue
Suite 300
Denver, CO 80206
303.758.7611
Devonshire North
2580 E. Harmony
Ft. Collins, CO 80526
970.223.2300
Evergreen
30810 Stagecoach Blvd.
Suite 101
Evergreen, CO 80439
303.674.6667
Fort Collins
2580 E Harmony
Ft. Collins, CO 80526
970.223.6500
Longmont
600 Airport Road
Suite J
Longmont, CO 80503
303.772.7478
Loveland
100 West 29th Street
Loveland, CO 80538
970.667.2707
North Metro
12110 N. Pecos Street
Suite 100
Westminster, CO 80234
303.235.0400
Parker
18801 E. Mainstreet
Suite 250
Parker, CO 80134
303.841.5263
Pueblo
503 N. Main Street
Suite103
Pueblo, CO 81003
719.550.2500
Southeast Metro-DTC
8490 East Crescent Parkway
Suite 100
GreenwoodVillage, CO 80111
303.409.1300
Southwest Metro-Highlands Ranch
9088 S Ridgeline Blvd.
Highlands Ranch, CO 80129
303.779.9501
The Real Estate Leader Since 1906
Coldwell Banker Residential Brokerage Offices