I had the privilege to speak at an apple orchard last week (thus the cheesy title) but I want to share some of the slides with you guys. Slideshare won't take the entire deck

2. 93%
Penetration
In the United
States

12. 1200%MORE SHARES ARE
GENERATED BY SOCIAL
MEDIA VIDEO THAN TEXT
AND PHOTOS COMBINED

18. Tik Tok spent $1 billion in advertising last
year and had 1.2 billion monthly global
users making it bigger than

28. ACT TWO: WHAT

29. 777,000,000

37. By 2021 there will be 1 MILLION MINUTES of video
content created across the network
EVERY SECOND.

44. HAVE
A PLAN

46. 5
QUESTIONS
EVERY NEW
CUSTOMER
ASKS

47. Create Evergreen
content
Break into
micro-content
Distribute across
social channels
The Rule of THREE

48. EACH PIECE
SHOULD STAND
ON ITS OWN

49. GOPRO SPLICE
BOOMERANG
MOMENT
LIGHTROOM
GOPRO QUIK
VSCOADOBE SPARK
RIPL
CANVA
Turn photos into
movies
Create beautiful
Instagram Stories
Create image-based
social posts
Amazing filters
for photography
Edit photos like
a pro.
Create looping
video for Instagram
Have more control
over the camera in
your phone.
Super-fast video
editing
For when you want
more control over
mobile video edits.

50. TELL STORIES
YOUR CUSTOMER
CARES ABOUT

61. Split testing identifies
the most efficient
winning ad set
Facebook population
Test group 1
Test group 2
Ad version 1
Ad version 2
BUILD THE SANDBOX

62. Aspect Ratios
01 02 03 04 05
16:9 Widescreen 2:3 Vertical9:16 Stories 4:5 Portrait 1:1 Square

63. 1
2
3
4