"Owned Relations" - Data & Strategy in Public Relations

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Using data, Inbound Marketing, customer relationships to build PR campaigns that go beyond owned media and public relations, to Owned Relations.

Marketing

Modern Content Sharing
Jon Burgess, M.B.A.
Senior Digital Consultant
Twitter: @jonburgess
Linked In: @jonburgess
www.redfusion.com

Themes
•Winning
•Authority
•Relationships
•Curation

Market Leaders
PIMS -Market leaders
have proven…
• Charge more for the same goods
• Grow 2x as fast
• Pick up 6% market share/yr.
• Show 12% higher returns on sales

Google’s 1goal is to
give people the
answers they’re
looking for.

http://www.ripenecommerce.com/amazon-seo-correlations

Expert
• 1392 Words - Posted in 2008
• University of North Carolina Business School
• University of Texas – Tyler
• Undergraduate Research Journal for the Human
Sciences V12. 2013
• Australasian Journal of Educational Technology
• The University of Newcastle

Content strategy is about
providing:
• the right content
• to the right people
• at the right time
• for the right reasons
• Expert
• Relationships
• Curation
• Transparency

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"Owned Relations" - Data & Strategy in Public Relations

1. Owned Relations Jon Burgess MBA

4. @jonburgess

10.

11.

12. Modern Content Sharing Jon Burgess, M.B.A. Senior Digital Consultant Twitter: @jonburgess Linked In: @jonburgess www.redfusion.com

13. Themes •Winning •Authority •Relationships •Curation

14. WIN Want Vs Deserve

15. Market Leaders PIMS -Market leaders have proven… • Charge more for the same goods • Grow 2x as fast • Pick up 6% market share/yr. • Show 12% higher returns on sales

16.

17.

18. Content

19. Google’s 1goal is to give people the answers they’re looking for.

20. @jonburgess

21. http://www.ripenecommerce.com/amazon-seo-correlations

22.

23. Tracking Leads

24.

25.

26.

27. Relationships

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31.

32.

33.

34.

35. Personal Data

36.

37.

38. SOCIAL MEDIA Authority

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40.

41. 587

42.

43. Thank People

44. Don’t Waste Authority

45. Following = Not Authority

46. Authority

47. Authority

48.

49.

50. Winning Content Strategies

51.

52.

53. Expert • 1392 Words - Posted in 2008 • University of North Carolina Business School • University of Texas – Tyler • Undergraduate Research Journal for the Human Sciences V12. 2013 • Australasian Journal of Educational Technology • The University of Newcastle

54.

55. Discover

56. Who Wins?

57.

58. Who (Should) Win?

59.

60.

61. Curation

62. Curation

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64.

65. Content strategy is about providing: • the right content • to the right people • at the right time • for the right reasons • Expert • Relationships • Curation • Transparency

Hinweis der Redaktion

econsultancy http://econsultancy.com/us/blog/10102-how-much-data-is-generated-every-minute-infographic
http://www.ripenecommerce.com/amazon-seo-correlations
https://app.hubspot.com/contacts/205632/lists/public/contact/_AO_T-mP2V_wyXvhyK9z8KasQWVBMzVulbZapZ28FuND7HSEFgFI7I48zHUV_f1-SsMsVLPQ86piR1c67MGyD9c6U41lZbue0BuQ1Z_aZlh5_HAmrQe4lCSOqxAr8EJ_cNyerjS1oiv-i/
https://app.hubspot.com/contacts/205632/lists/public/contact/_AO_T-mP2V_wyXvhyK9z8KasQWVBMzVulbZapZ28FuND7HSEFgFI7I48zHUV_f1-SsMsVLPQ86piR1c67MGyD9c6U41lZbue0BuQ1Z_aZlh5_HAmrQe4lCSOqxAr8EJ_cNyerjS1oiv-i/

"Owned Relations" - Data & Strategy in Public Relations

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