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FLOSS Ecosystem
Jonathan Le Lous
              Head of innovation (CSO)
                      Alter Way
                          ~
                   Board member
                        April
(First Free Software non-profit organisation in France)
                          ~
           PhD in Management (strategy)
                Toulouse University
PhD work
●   Research Management Center
●   IT service providers & open source
●   Qualitative approach
●   Actor-Network theory
●   51 interviews
●   End-work in second semester of 2012
Open source & Free Software
  - Friends ? No !?... but close cousins -

                  Free software :
             We work together with an
             ethic approach. Licensing
                 protect this ethic.




                 Open Source :
                   Coopetition.
                Licensing protect
                      against
              opportunistic business
                     behavior
Business vs Ethic
       Private vs Publics Goods
Bad IT service provider vs Friendly Editor
            Shadow vs White




            Not so easy !
Floss: complex ecosystem

           - Many organizations forms -


Non-profit, business, CIO, administration, university,
               school, free workers...
                        <=>
       contradictory objectives and approach
Five actors system
                       IT service
                        providers




                                               Users
Editor




         Communities                Software
Floss communities
               Virtual practical communities

                       Two levels:
                           Ethic         Yes we trust !




Yes we can !             Technical
Users
●   User is not only a customer
●   User is not necessarily a free software friend
●   User can choose to be a customer only if
    necessary
●   Users are demanding (free of charge !)


         Thus, free software users are...normal !
Software
   Software is like a teenager : it's independent (and
                       capricious) !


                             Extrinsic     Licensing
                                           Notoriety
                                           Diffusion


Ergonomics
Functionalities              Intrinsic
Language
Contribution governance
IT Service providers
                 Floss are not business models,
           they are software development models

●   Floss require incomes to develop software
●   Service is one of them but not the only one !
         Ex: advertising, sponsoring, free contribution, paid contribution...
●   Traditional actors of service are IT service providers
How do they contribute ?
●   Service providers contribute poorly in software
    development because they have three
    categories of intervention :

                 ●   Selection
                 ●   Adaptation (basics and plug-in)
                 ●   Support to use
But...they consolidate the market


                       Communication
Marketing

            Events
                     NGO sponsoring
Commercial
                 Customers interactions
Editor (company)
●   Editor is not natural in Free software approach
●   Editor appeared when it was necessary to
    develop a customer/market/business vision
    (CRM, ERP....)
●   Editor is an IT service provider specialized in
    software integration and support....
    ...But it is in charge of software roadmap and
    development
Editor is a hard work !



                                        ethics
free access   Community   Competition
              demands     ISP
Any question... ?

...Hum...Not at the same time, please....

         jonathan.lelous@alterway.fr
            Skype: jonathan.lelous
           Twitter / identi.ca: JollFr
        Blog : http://blog.itnservice.net/

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Floss Ecosystem - Strategy approach - PhD Work

  • 2. Jonathan Le Lous Head of innovation (CSO) Alter Way ~ Board member April (First Free Software non-profit organisation in France) ~ PhD in Management (strategy) Toulouse University
  • 3. PhD work ● Research Management Center ● IT service providers & open source ● Qualitative approach ● Actor-Network theory ● 51 interviews ● End-work in second semester of 2012
  • 4. Open source & Free Software - Friends ? No !?... but close cousins - Free software : We work together with an ethic approach. Licensing protect this ethic. Open Source : Coopetition. Licensing protect against opportunistic business behavior
  • 5. Business vs Ethic Private vs Publics Goods Bad IT service provider vs Friendly Editor Shadow vs White Not so easy !
  • 6. Floss: complex ecosystem - Many organizations forms - Non-profit, business, CIO, administration, university, school, free workers... <=> contradictory objectives and approach
  • 7. Five actors system IT service providers Users Editor Communities Software
  • 8. Floss communities Virtual practical communities Two levels: Ethic Yes we trust ! Yes we can ! Technical
  • 9. Users ● User is not only a customer ● User is not necessarily a free software friend ● User can choose to be a customer only if necessary ● Users are demanding (free of charge !) Thus, free software users are...normal !
  • 10. Software Software is like a teenager : it's independent (and capricious) ! Extrinsic Licensing Notoriety Diffusion Ergonomics Functionalities Intrinsic Language Contribution governance
  • 11. IT Service providers Floss are not business models, they are software development models ● Floss require incomes to develop software ● Service is one of them but not the only one ! Ex: advertising, sponsoring, free contribution, paid contribution... ● Traditional actors of service are IT service providers
  • 12. How do they contribute ? ● Service providers contribute poorly in software development because they have three categories of intervention : ● Selection ● Adaptation (basics and plug-in) ● Support to use
  • 13. But...they consolidate the market Communication Marketing Events NGO sponsoring Commercial Customers interactions
  • 14. Editor (company) ● Editor is not natural in Free software approach ● Editor appeared when it was necessary to develop a customer/market/business vision (CRM, ERP....) ● Editor is an IT service provider specialized in software integration and support.... ...But it is in charge of software roadmap and development
  • 15. Editor is a hard work ! ethics free access Community Competition demands ISP
  • 16. Any question... ? ...Hum...Not at the same time, please.... jonathan.lelous@alterway.fr Skype: jonathan.lelous Twitter / identi.ca: JollFr Blog : http://blog.itnservice.net/