Short summary of how Lean Launchpad works at Ghent University and the positive effects we see.

1. LEAN LAUNCHPAD
HOW A COURSE CAN CHANGE LIVES
@JolienCoenraets
Jolien.Coenraets@ugent.be

3. WHAT IS LEAN LAUNCHPAD?

4. We should teach startups
how to search for a proven
scalable business model
instead of how to write a
book full of hypotheses.
Steve Blank

5. THE DIFFERENCE BETWEEN STARTUPS AND COMPANIES
Startups are not smaller versions of large companies
Startups are about search, not about execution
Business plans are based on guesses
Entrepreneurs and VCs execute on these guesses
Facts are outside the building
First test hypotheses, then create a fact-based plan

6. Company
Building
Pivot
Customer
Discovery
Customer
Validation
Customer
Creation
Search Execution
SEARCH AND EXECUTION REQUIRE DIFFERENT ACTIONS
Customer development process

7. FOCUS ON CUSTOMER DISCOVERY
Test the
solution
Verify or
pivot
Draw BMC
& state
hypotheses
Test the
problem
Customer
validation

8. LLP IN YOUR CLASS

9. REPETITIVE PROCESS RESULTS IN PROGRESS
Watch the
online
video’s
Do your
customer
interviews
Process
learnings
Present
your
progress
The online video’s cover the
different sections of the business
model canvas.
Each week there is a different topic.
On average 30 min / week, for 10
weeks (5 hours in total)
Can be watched on Udacity or
Launchpad Central (includes
tracking).

10. REPETITIVE PROCESS RESULTS IN PROGRESS
Watch the
online
video’s
Do your
customer
interviews
Process
learnings
Present
your
progress
State clear hypotheses to test and
how to test them up front.
Students get out of the building and
do customer interviews.
On average 10 interviews / team /
week.
Log all the interviews on Launchpad
Central.
Teacher gives comments online.

11. REPETITIVE PROCESS RESULTS IN PROGRESS
Watch the
online
video’s
Do your
customer
interviews
Process
learnings
Present
your
progress
Validate or invalidate hypotheses in
case of enough interviews.
Adapt the business model canvas
based on learnings.
State new hypotheses to test.

12. REPETITIVE PROCESS RESULTS IN PROGRESS
Watch the
online
video’s
Do your
customer
interviews
Process
learnings
Present
your
progress
Short presentations to present
updates (10 min/team).
All students give feedback on the
learnings.
This class moment is used to share
learning amongst teams.
Combination of class feedback and
online feedback.

13. PRACTICALITIES
Length: super adaptable from intensive program to class (9-15 weeks).
Grading:
• 15% individual participation
• 40% customer discovery progress
• 20% weekly lessons learned presentations
• 25% final lessons learned presentation / video
Team formation: preferably submission only by team
@Ghent University: open for all, team formation in class

14. LLP IN YOUR INCUBATOR

15. LLP @ GHENT UNIVERSITY
Start with short intro business model canvas
Workshops about business model canvas
Every concrete idea needs a business model
canvas
Watching video’s is optional (but promoted)
Stimulate to do customer interviews
Book list:
• Business model generation
• Value proposition design
• The mom test
• The entrepreneur’s guide to
customer development
• The lean startup
• The startup owners manual

16. STORIES FROM STUDENTS

17. STORIES FROM STUDENTS
DON’T LET NON-ECONOMIC MAJORS
WRITE BUSINESS PLANS TO VALIDATE
THEIR IDEA.
Nikolas Taillieu – Layered Prints

18. STORIES FROM STUDENTS

19. WHAT’S NEXT?

20. WHAT’S NEXT?
Are you a LLP
instructor?
Join our LinkedIn
group for LLP
educators in EU
Do you want to
start with LLP?
Visit the
websites:
LLP seminar for
educators
How to build a
startup MOOC
Launchpad
Central tool
Keep in mind
that it exists
Yes No
YesNo

21. LEAN LAUNCHPAD
HOW A COURSE CAN CHANGE LIVES
@JolienCoenraets
Jolien.Coenraets@ugent.be