4. REPORTPOST EVENT1
LMFAsia at
a Glance
44Industries
11Platformin Across MAX Atria @
Singapore EXPO
38Exhibitors38
1,200Over Attendees
from more than
560 Companies and
28 Countries, with over
600 Business Connections made
1,200
64Speakers64from Countries
19
99International
Advisory Panellist
Representing4Industries
across 30Conference Sessions
comprising of 2Tracks, 5 Keynotes,
5 Panels, 2 Forums/Roundtables
Supporting
Organisations14Media Partners
11
19 – 20 March 2015
MAX Atria @ Singapore EXPO
5. REPORTPOST EVENT 2
Themed “eCommerce Beyond Borders”, LMFAsia 2015 was held from 19-20 March at MAX Atria @ Singapore
EXPO. The region’s leading brands in retail, eCommerce, logistics and fulfilment came together, concluding successful
discussions which resulted in potential collaborations as well as improved measures for last mile fulfilment in the region.
LMFAsia’s success is attributed to the fact that more than 600 business connections were made over the course of the
event, together with a robust speaker lineup, along with a strong showing of multinational exhibitors and sponsors who
gave their full support to the event.
Some of the highlights at LMFAsia were the discussions around leveraging technology to measure the performance
of different fulfilment service providers; extending the growth of eCommerce beyond tier-1 cities in countries such as
India, Vietnam, Thailand and the Philippines; and strengthening collaboration between industry players. The exponential
growth of eCommerce underscores the need for industry players to gather and moot objectives with the purpose of
gaining a deeper understanding of the consumer. This knowledge will help enable sustained growth across last mile
fulfilment touch-points, which in turn will enhance the consumer experience.
7. REPORTPOST EVENT 4
& Service Providers
Operators
Logistics Companies (3PL) Providers
Top 5 markets exhibitors
hope to serve?
EXHIBITOR
Product Categories
EXHIBITOR
Survey Results
94% of exhibitors were pleased with the flow
of traffic
of leads with an average of 26 leads per exhibitor70%
leads
Top exhibitor
generated approximately100
8. REPORTPOST EVENT5
“
“
“We are very excited about Last Mile Fulfilment Asia here. The main reason why is
because it brings together all the various industry players, and more importantly for us, our current
clients and also future prospects that we can actually engage in and educate them about our
eCommerce and end-to-end eCommerce services. Key takeaway is that Asia isn’t that simple as, for
example, the US and the Europe. You know the market is very fragmented so you have to consider
each individual country separately, and you need to develop a very sophisticated strategy to enter
the Asia eCommerce market. We will definitely be back for next year.”
EXHIBITOR
Testimonials
Marcelo Wesseler
Chief Executive Officer,
SingPost eCommerce
“Renault is participating in the Last Mile Fulfilment Asia because this is the last chain in the
distribution channel where transportation plays a key role. We are looking forward to this event as a
platform to showcase how our vehicles can support the logistical demand for all the businesses here.
Kevin Tang
Managing Director,
Infiniti & Renault,
Wearnes Automotive Pte. Ltd.
“There are still a lot of gaps when it comes to serving the industry especially the solutions for
eCommerce. When it comes to the infrastructure of Last Mile Fulfilment, there are a lot of obstacles
which needs to be put away, and I believe pointing theses out and letting companies work on a
solution to close the gaps will definitely help. Last Mile Fulfilment Asia is taking place for the first time
and obviously, when you are part of the inaugural edition, you are a bit curious concern if it actually
helps. So far I saw a lot of great companies here, a lot of brands coming, senior people, so from that
perspective it was definitely a highlight”
Mitat Aydingag
Head of arvato SCM/
eCommerce Asia,
arvato Bertelsmann
“Schaefer, as a supplier of inter-logistic solutions is actually just the layer before the Last Mile
but the players are the same. So we believe that exhibiting here is a good forum for us to present our
solutions to the supply chain players. I think it’s a good forum for the industry to come together to
exchange their ideas. Asia is moving very heavily and the eCommerce is taking over. There will be a
lot of changes in the future, and this provides a good platform to discuss this. We attended the
conference as a speaker and gave us good opportunity to show the eCommerce business the supply
chain players in Asia how systems, inter-logistic can be improved with little investments to suit the
Asian market.”
Carsten Spiegelberg
General Manager,
System & Automation,
SSI Schaefer Asia
“I really think the event has been tremendous. There’s companies from all over Asia, and I
think that’s the key thing that it is not just in Singapore, but also companies represented from many
countries around the pan-asia region. I really like this booths here, the booths section so we can walk
around and meet and talk to people from different service providers and retailers, and just learn
about how everybody can contribute to the fulfilment industry. One key takeaways is that are many
opportunities and this industry is only going to get bigger. My guess is that we will be very busy
helping many clients who have come to this event with their shipping insurance.”
Anthony O’Brien
Head of Marine Insurance,
Asia Pacific,
ACE Group
“The event exceeded my expectations. It’s a great event and we didn’t expect such a huge
crowd for the first edition. So I think, well done. The benefits are self-explanatory, not only do we get
to meet up with e-retailers, found key partners, but most importantly we managed to build network
and get connected to industry players in the region to create a better platform to support the growth
of eCommerce in this region. We will be back for 2016!”
Tommy Yong
Chief Executive Officer
& Co-Founder,
I store I send
“We want to be part of this conference going forward and we look forward to seeing how
over the years this industry and the topics will evolve and what kind of impact we can have as DHL
on the development of the industry here in SEA.”
Dr. Arne Jeroschewski
Vice President,
Corporate Development,
DHL eCommerce Asia Pacific
19 – 20 March 2015
MAX Atria @ Singapore EXPO
9. REPORTPOST EVENT 6
Industry
Breakdown
Brand Owner
8%
eCommerce
16%
Retailers
13%
Equipment &
Solutions Provider
8%
Fulfilment /
Distribution Centres
9%
Logistics &
Transportation
21%
Postal /
Parcel Delivery
8%
Government
4%
Venture Capitalist /
Investor
2%
Others
11%
Title
Breakdown
Others
15%
CEO/President
/COO/MD
15%
Top
Management
5%
EVP/SVP
1%
VP/DIRECTOR
25%
Manager
39%
Objectives
for visit
Others
8%
Attend the
conference
21%
Evaluate event
for future show
participation
3%
Learn what’s
new in the
industry
30%
Meet suppliers and
industry experts
34%
Source for new
products
and services
4%
Warehouse Accessories 4%
8%
7%
6%
5%
5%
8%
5%
4%
4%
14%
9%
4%
9%
4%
5%
Technology Solutions System
Storage Solutions
Reverse Logistics Solutions
Regional Solutions
Payment Solutions
Parcel Courier Delivery Companies
Packaging Solutions
Omni-channel Solutions
Materials Handling Equipment
Last Mile Transportation
Fulfilment Centres
Financial Solutions
Automation Equipment Systems
Others
Cross-border Solutions
Products & Solutions Sought for
Me
in
Top 3 channels which visitors learnt about LMFAsia
Internet
Direct Mailers
will recommend LMFAsia to a
business associate or colleague93%
will attend the next edition
of LMFAsia89%
are happy with the overall value received
from attending LMFAsia 2015
83%
VISITOR
Statistics
VISITOR
Survey ResultsTop 10 countries visitors are
targeting to expand to:
10. REPORTPOST EVENT7
Same Day Delivery in the
Fragmented Asia Market
Unlike in other developed regions in the west, realising full end-to-end last mile fulfilment has generally been an uphill
struggle in the context of Asia’s complex and fragmented terrain. The range of marketplaces and retail channels in each
country with different currencies, policies, pricing, and fulfilment conditions presents complexities which brands and retailers
have to navigate and manage.
The challenges with fulfilment and delivery of online goods in a timely fashion are abound, thereby limiting industry growth
and cross-border market development. If these challenges can be addressed and a common understanding gained of the
range of marketplaces and retail channels in each country, the eCommerce, retail and fulfilment industries’ tremendous
growth potential can be realised.
Some of the key issues unique to
Asia are:
1. Payment – It is a constant issue
as Cash on Delivery is the preferred and
most widely used mode of payment
in Asia, with the exception of a few
developed markets.
2. Customs clearance – The
for cross border movement across Asia
increases the magnitude of tax issues,
impact on delivery schedules and
reverse logistics for return goods
3. Cost of fulfilment – The
consumers in Asia are aware of the
various options that are available in
developed eCommerce markets, thus
their demands are constantly evolving
for better, faster and cheaper or even
Collaborating to compete
Retailers and brand owners
have started adjusting their current
warehouse system or their current
supply chain logistics system to
address the need for Omni-channel
their offshore manufacturing facilities
into a drop shipping point for online
orders that are closer to certain markets
countries.
Some have started to co-invest in
their international customers’ orders in
less than 2 days, as accurate and timely
will not only satisfy their customers but
also minimise returns and cancellations
as well.
There are several players in the
industry. First, the global integrators
been doing the worldwide delivery for
years. They do have the infrastructure
and the networks to maximise the
potential.
who have been in the last mile industry
due to the nature of their business.
These postal agencies such as SingPost,
Australia Post have re-invented
themselves to address the needs
key challenges are the cross border
partners will be the key.
Lastly, we have large domestic
courier companies and niche
companies that address certain
industries very well.
The strategy that really stands out
is collaboration, because no single
company can service every last mile in
an effective manner.
Platform to enable cross borders
eCommerce fulfilment
To pave the way for increased cross-
event, developed by SingEx Exhibitions,
serves as a dedicated platform that
brings together the retail, eCommerce,
logistics and parcel industries to
discuss business opportunities,
forge strategic partnerships, develop
thought leadership and exchange
market intelligence.
The inaugural edition was a
ecosystem as it successfully built
dialogue to deepen understanding
industries and countries within the
region. It attracted over 1,200 senior
management attendees representing
over 560 companies from 28 countries,
in addition to 60 speakers and 38
19 – 20 March 2015
MAX Atria @ Singapore EXPO
11. REPORTPOST EVENT 8
What is Last Mile Fulfilment
delivery into the hands of the consumer. Although the last mile delivery is ideally
receiving the products desired.
the rise of eCommerce and change in demographics, consumer needs altered the
consumer needs. This is also fast becoming the key and cornerstone for retailers in
developing a successful Omni-channel retail strategy.
State of the Last Mile
Fulfilment sector
be established, certain
retail activity such as, the
catalogue shopping industry
in the United States or the
home shopping networks in
as it provides the volume
for companies to invest in
creating the infrastructure for
as eCommerce came either right after organised retail and for some markets,
industry in Asia.
Written by –
LEE Jeong Hoon
Project Director,
& Assistant Director (Business
Development),
SingEx Exhibition Ventures Pte Ltd
exhibitors, and made over 617 business
connections.
Building on the intentions to bring
about greater growth and opportunities
for cross-border eCommerce, new
needs of the perishables players and
will be included in the next edition
taking place from 3rd
to 4th
March 2016.
Attendees can expect dialogue with an
international delegation, discussion of
and a larger display of innovations and
solutions.
12. REPORTPOST EVENT9
“
“
LMFAsia 2015 provided 2 conference tracks, promoted dialogue through the panels and high level keynote sessions, focussed a
CONFERENCE
Delegate Testimonials
“This event promise a lot of speakers that are very knowledgeable about the industry.
The presentations are very informative, I find them very good. They are not trying to sell per
say, but they are sharing their experience and know-hows about the products and industry.
Through this I gain a lot of interesting insights into how we can run our supply chain.”
Long Wong
Chief Operating Officer,
U-Cosmetics
“I very much enjoy the country panels, where we had a very good blend of players who
presented their problems and the solutions for each of the markets for example, The Philippines
and Thailand. I met a new potential partners and I learnt about their ideas, their innovations and
thought was very interesting.”
Pierre Poignant
Regional Chief Operating
Officer, Lazada Group
“I really enjoyed the friendly debates in the panel sessions between the different
speakers and I think that gives a very wholesome view of the industry as well as the exchange
of experiences etc. I gained a lot of different perspective from them, in terms of running a
business and understand what is happening in the region.”
Beatrice Tan
Founder,
Klarra
“The session that I enjoyed the most was the panel discussion as it creates the
opportunity for dialogue. There are many intelligent people, smart people, and experienced
people here who have the ability to actually engage in a conversation, with the public,
meaning the participants and the audience. That’s very powerful.”
Misko Kancko
Director of Strategy
& Programs,
Canada Post Corporation
“It’s a great place to come and see a wide variety of speakers in various different
industry present great information on the trends in the industry. It’s been great so far. I like the
shorter sessions in the breakout tracks and having some really great keynote speakers and
panels as well covering a variety of different topics.”
Ronan Hurley
Chief Operating Officer,
Luxola
“I think the round table session was good and the lunch forum gave a good vision on
globalisation and how to scale and work your business. Besides that, I would say that the
opening keynote was interesting getting perspectives on how to grow and scale businesses in
general and how partnerships and disruptive ways of doing businesses can affect the growth
of your business in the long run.”
Martin Toft Sorensen
Co-Founder &
Managing Director,
WearYouWant
“Simply the theme of the event, Last Mile is so important. It does not matter how you can handle
the warehouse if you cannot get the products out to consumers. It has been really great, very well
arranged, and very professional. The activities and the different themes have been very spot on for
what I am what I am looking for. Especially the panel on China and the cross borders tracks that
are really interesting and gave a lot of deep insights into the different aspects.”
Jorgen Bager
Senior Director, Distribution
Asia & Pacific, Operations,
Lego
19 – 20 March 2015
MAX Atria @ Singapore EXPO
13. REPORTPOST EVENT 10
INTERNATIONAL
Advisory Panel
FEATURED
Speakers
Dr. Arne JEROSCHEWSKI
Vice President, Corporate
Development, DHL
eCommerce Asia Pacific
Misko KANCKO
Director of Strategy &
Programs, Canada Post
Corporation
Adrian VANZYL Chief
Executive Officer &
Co-Founder, Ardent Capital,
Thailand
Magnus GRIMELAND
Group Managing Director,
Zalora
GOH Mui-Fong
Partner and Transportation
Practice Lead APAC,
A.T. Kearney
Mitat AYDINDAG
Head of arvato SCM/
eCommerce Asia,
arvato Bertelsmann
Alan WONG
Group Vice President,
S.F. Express Co. Ltd
Marcelo WESSELER
Chief Executive Officer,
SingPost eCommerce
Malcolm SULLIVAN
Vice President of Marketing
& Customer Experience,
Asia Pacific Division,
FedEx Express
Paul SRIVORAKUL
Group Chief Executive
Officer, aCommerce &
Chairman, Ardent Capital
Bede MOORE
Co-Founder,
Vela Asia
PC SHARMA
President & Chief Executive
Officer, TCI XPS, India
Miguel Angel A.
CAMAHORT
President and Chief
Operating Officer, LBC
Express, The Philippines
Pawoot
PONGVITAYAPANU
Managing Director and
Founder, TARAD.com
Le Duc
ANHDeputyChiefofOnline
PublicServicesDivision,Vietnam
E-Commerce&Information
TechnologyAgency(VECITA),
MinistryofIndustry&Trade,Vietnam
Philips YU
Chief Operating Officer,
LovableCommerce
Corporation
Pierre POIGNANT
Regional Chief Operating
Officer, Lazada Group
Long WONG
Chief Operating Officer,
U-Cosmetics, China
Sundeep MALHOTRA
Founder & Chief
Executive Officer,
HomeShop18, India
14. REPORTPOST EVENT11
Business Matching
Programme
19 – 20 March 2015
MAX Atria @ Singapore EXPO
Facilitated through a business matching web portal made more than 600 business
connections.
Hosted Buyer
Programme
Pre-event
Networking Dinner
Industry
Networking Night
exhibitors.
Provided a platform for high level strategic networking among industry leaders and
key partners of LMFAsia 2015 (By invitation only)
Allows industry Players to network with one another and build relationships in a
relaxing and fun atmosphere
15. REPORTPOST EVENT 12
Supporting Organisations:
Media Partners:
Gold Sponsors:
Silver Sponsors:
Industry Night Sponsor:
Held in:
Organised By:
Knowledge Partner:Strategic Partner: Partner Event:
Thank you for making
LMFAsia 2015 A Success!
LMFAsia 2015
Partner & Sponsors
16. REPORTPOST EVENT13
3 – 4 March 2016
Singapore EXPO
Last Mile Fulfilment 2016
Events at a Glance
International Conference
Site Visits
Hosted Visitors
Programme
Industry Networking
Exhibition Showcase
Business Matching
17. REPORTPOST EVENT 14
LMFAsia 2016
International Conference
to over 500 senior delegates from the Retail, eCommerce, Logistics and Parcel industries.
achieved in 2015 for seamless cross border eCommerce. Through the dialogues, delegates can learn how to leverage on
forefront of the latest innovations and solutions in the market.
More than 70 international leading speakers will address key themes through an array of keynotes, panel discussions,
Retailer Shoutout:
Challenges & Partnerships in Fulfilment
Retailers call for collaboration and solutions based on the
Retailers Perspectives:
Fulfilment Strategies
& Collect, Reverse Logistics, Offline to Online, Online to Online
and more.
European Insights:
Retailer & Fulfilment Centre
Market
Asian Government Policies:
Support for Cross Border eCommerce
Deep dive into the policies that supports cross border
eCommerce in Asia by various regional government bodies
Country Focussed Track
realities of operation in countries such as Australia, China,
India, Indonesia, Malaysia, Singapore, The Philippines, Vietnam
Innovations & Solutions Track
Processing, Shipping, Returns Processing and many more
Investment in Fulfilment
Uncovering the investment opportunities within the
Future State of Last Mile Fulfilment
Explore collaborative opportunities for the development
Cold Chain Logistics
Insights to developing successful Pharmaceutical, Grocery
and Food delivery
NEW
NEW NEW
18. REPORTPOST EVENT15
3 – 4 March 2016
Singapore EXPO
LMFAsia 2016
Exhibition
retailing
Independent home grown brands to meet marketplace operators to expand regionally
Exhibition Showcase
Launch Pad
@ Showcase
Transportation &
Storage Solutions
Providers
Conference
Delegates &
Trade Visitors
Cold Chain
Fulfilment Solutions
Delivery &
Courier Companies
Postal Agencies &
Global Integrators
Technology &
Innovation PavilionFulfilment Centres
Retailers & Brands Marketplace
Innovative Products, Services & Solutions
achieve greater business exposure and opportunities through our array of
For more information, please contact
Email: jeonghoon.lee@singex.com | Tel: +65 9339 4513
19. REPORTPOST EVENT 16
For sponsorship & exhibition information:
nicole.ong@singex.com | +65 9109 6132
For speakers & conference information:
winnie.koh@singex.com | +65 9023 6041
For media & marketing information:
jolene.wong@singex.com | +65 9456 8609
Connect with us at:
www.lmfasia.com
#LMFAsia
