2. 1
01. Elevator Pitch
Les Frères Gomès, 2014. page
Starting by an elevator pitch is the best
way to make sure that everyone is on the same page
“Your 'Elevator Pitch' is an expression that represents how, in 30 to 60 seconds,
you can verbally present yourself and whatever product or service you
personally provide or represent to someone with the goal to get them
interested and excited to learn more about you and your product or service.”
Jerry Bruckner
3. 2
02. The App Map
page
A picture is worth a thousand words
Your developers will have a better understanding of the possible path in your app with a big app map!
Les Frères Gomès, 2014.
4. 3page
03. The Screens
Les Frères Gomès, 2014.
For each screen, a slide
# Gesture Animation Effect
1 Tap Swype left Open Screen D3
2 Tap / Open tab
3 Swype Swype left Open Screen D4
1
2
3
5. 4
04. The Compatibility
page
List here all the OS you would like your app to work on, and all the
versions of those OS.
Targeted OS
For OS like Android, since there are a lot of devices, you need to select
the ones you want to have perfect compatibility. The more devices, the
more expensive it will be.
Targeted Devices
Les Frères Gomès, 2014.
6. 5page
05. API format
Les Frères Gomès, 2014.
How are you going to send the data? What will be the format?
Try to provide an exhaustive list so that they won’t be any issues :/
7. 6page
06. Push Strategy & Datas to retrieve
Push strategy
Are you going to send broadcast
push? Are you looking for
segmentation? Do you have a
prefered tool? Can user personalize
the push notifications?
Data
What data do you want to receive?
Do you have a prefered tool?
Les Frères Gomès, 2014.
8. 7page
If there is no connection…
What data do you want the phone to store? What screen
should be accessible even if there is no connection? What
message should be display if a screen is not accessible?
Les Frères Gomès, 2014.
07. Data caching policy
9. 8page
08. Other requirements
Les Frères Gomès, 2014.
All the rest that comes to your mind!
How fast do you want your app to be? Which tools to use? Which technology to use or not
to use (e.g. Do you want full native or is it okay to use webviews) ? What about the
deadlines?
11. page
JustInMind
Save time and effort for you mockups and specification
with this (freemium) soft!
http://www.justinmind.com
Capptivate
UI is very important for an app so you have to spend a
lot of time benchmarking. Capptivate displays the best
animation you can find on mobile apps.
http://capptivate.co/
Meerli
Meer.li is where the best mobile designers find
inspiration.
http://iphone.meer.li/
Free Pitch Deck Template
New Haircut offers a superb pitch deck (which was
used for this presentation), It is free so take it!
http://www.f6s.com/newhaircut
++. Interesting stuff
Les Frères Gomès, 2014.