My seminar at Dreamhack Summer 2011 about Marketing for gamers and what you can do to market yourself.

1. Marketing for
gamers?
- How does it work and how can I get my
ideas popular?

2. Who’s that Simon?
Worked with HTML for 11 years.
Worked with Internet Marketing for 6 years
facebook.com/joinsimon
twitter.com/joinsimon
http://www.joinsimon.se
http://latenightmarketing.com
linkedin.com/in/simonsunden

3. What do I do?
- Lissly!
- Consulting
- I love shoes.
- I LOVE SC2!

4. There are over 200 people
who try to market
themselves as SC2-casters
on YouTube. *
* Maybe even more than that.

5. A regular search on
TeamLiquid.net
How many of these succeed?

6. HD, Husky, TotalBiscuit, Tejbz

7. What does these
handsome guys have
in common?

8. Let’s dig deeper to
understand why.

9. Which was Huskys first popular SC2-
video?

10. TotalBiscuits first really popular video?

11. Tejbz first video with a looot of views?

12. Let’s look at these
videos a bit closer.

13. Husky
19 Feb. 2010
TotalBiscuit
1 July 2010
Tejbz
19 Nov. 2009
These dates seem familiar?

14. Husky SC2 BETA
19 Feb. 2010 18 Feb. 2010
TotalBiscuit Cataclysm BETA
1 July 2010 30 June 2010
Tejbz MW2 launch
19 Nov. 2009 10 Nov. 2009
Can you spot the
similarities? :D

15. The Power of being
the first and
becoming the
authority!

16. How do I market
myself or my idea
then?

18. Three important parts regarding
Marketing
Social
Media Authority
SEO

19. SEO - Why it is sooo important!
 More important than you
can imagine.
SEO  Regular Johan will find
you from here.
 Who does not use search
engines?

20. Google back in the days!

21. 5 pillars of SEO (one way to look at it)
1. Domain & 2. Technical
language aspects
3. Keyword & 4. Links
content
5. Social
signals

22. Why did TB become popular?
”I tanked everything that I could. It started off with a
consistent naming scheme: Cataclysm beta – [powerful
search term]. It was accurate, I wasn’t misleading
anybody but say ”Worgen starting zone” or ”Worgen
dance”. When the Worgen dance finally came out it
was a scramble for everyone to get Worgen dance and
Worgen emotes.”

23. Content is king
”Content is
King!”

24. Links
”Links are
GOD!”

25. Social Media
 Reaching out to the
community
Social
Media  Become a profile yourself
- not directly your brand.
 Every single community /
social media you can
think of.

26. I’m NOT talking about
Facebook & Twitter!

27. Warp Prism!

28. Communicate with your audience!

29. This is what I talk about!

30. The Authority, News Factor & Unique
 The ”news factor”
 Be unique and an
Authority authority within what you
do.
 Language, targeting,
community.
 Just do it!

31. Battlefield 3 Beta.

32. Let’s talk some
business
WTF should I do?

33. The Authority and News Factor
Authority
Be unique. First.
Coolest. Funniest.
Craziest. Most Bad-ass.

34. Social Media Marketing
Social
Media
Be active in your
community. Start small
- go bigger.

35. SEO
SEO
Learn SEO. Use the
tools. Do it right.

36. Become good at creating the bait!
Link Bait Social Bait
Viral

37. Different focus
Viral = Branding
Social = Better social profile
Link = More links

38. Just look at this guy!
Let me hype this shit up!

39. What works?

40. A majority of your
efforts will not work!

41. Try!
Don’t worry.
If it doesn’t work…
No one will notice it.

42. Love it!
Do what you LOVE!

43. Thank you!
(simon@lissly.com)