Budgeting an Augmented Reality project for 2018? Joinpad is publishing the latest industrial business cases and budget orientation documents following the success in Techweek Dallas. Slides by: German Rodriguez Daza

1. AUGMENTED REALITY 2017
New Business Cases Driven by
Technology Evolution and Dropping
Project Costs
GER M AN R ODR IGU EZ DAZ A

2. Active in the industrial sector since 2010, JoinPad
provides Augmented Reality solutions for B&B
customers
Years of experience represented within the company:
AR7
Our goal is to simplify our clients’
installation / maintenance / support processes,
saving costs and improving efficiency by providing a single
efficient AR interface delivering all the relevant information.
INTERACTION DESIGN10+ IOT10 PROCESS ANALYSIS20+
W H O W E AR E

3. IN DU ST R IES AN D DEVEL OP MEN T AP P L IC AT ION
R EF ER EN C E C L IEN T S & P AR T N ER S
EnergyAutomotive TransportationOil&Gas Telecom Aviation

4. W H Y T H IS IS N OT A P R ESEN T AT ION F OR C ODER S….
Some of Ge rma n’ s
be s t c ordi ng w ork …

5. GAR T N ER H YP E C YC L E F OR EMER GIN G T EC H N OL OGIES, 2017
AR is beyond the peak of
inflated expectations
The boost of high failure rate
projects is passed us and we
are left with plausible
business cases and a strong
and growing hardware base
to build a market on.

6. MAR K ET VAL U E IN 2021:
1 0 8 B I L L I O N S $
AR: 83B $
VR: 25B $

7. GOOGL E
Google Glass
Only looking back at the last few months...
Google glass after disappearing form the consumer world, came back to light with
excellent and developed industrial projects. And is still a monocular smartglass…

8. GOOGL E
Google Tango
Google tango, while not having a market winner hardware, offer specs that let tablets
have similar performance applications as what is available in smartglasses

9. MIC R OSOF T
HoloLens
HoloLens set a high bar when launched; now multiple manufacturers are improving the
performance and offering sector oriented hardware for specific applications

10. F AC EB OOK
AR Studio
In rapid succession Facbook, Apple and Google launched AR consumer AR platforms,
incorporating 3D, Slam and other capabilities into non-specific hardware

11. AP P L E
ARKit

12. GOOGL E
ARCore

13. 2016: P OK EMON GO
600M$ F IR ST T H R EE MON T H S
Pokemon go, for industrial AR, meant a very significant awareness push in society about
what the technology is about. It is very significant to have the general population thinking
about the applications of AR.

14. Transformation of
Business Cases

15.  Fortune 500 companies
 Executive Suite driven projects
 No verified business model ( Cost of the project > value created )
 Mainly PoCs or Pilots
 Cost basis:
 Hardware: Smartglasses cost per unit >$3k-$5k-$15k. No smartphone;
 AR Software development: from $20k to $65k;
 AR project development (including interface design, feasibility analysis
process redesign and other consulting) ranged from $30k-$50k.
TYPICAL CUSTOMER IN 2014
IN DU ST R IAL W OR L D: EAR L Y P R OJ EC T S

16.  AR Software: the essential components of an AR project are better
understood and an array of internally developed and commercially available
tools are available to the AR company, allowing them to improve costs and act
as a software developer and integrator.
 Slam and indoor 3D mapping: often robust and incorporated in hardware;
 AR: from information overlays to sofisticated markerless solutions are now
more stable and better fitted to the needed application;
 Interface design: Content Management Systems and integrated platforms
are faster and puh out to customers many tasks.
W H AT H AS C H AN GED

17. W H AT H AS C H AN GED
 Hardware:
 Efficiency driven : smartglasses cost is dropping and models as the ODG
R9 are currently available with top performance for less than $2k.
Furthermore, a broadening selection of hardware is now incorporating
specifications needed for industrial markets (Ansi certifications, Atex).
 Support/occasional use: for this projects customers will use standard
smartphones @ $0 extra cost for the company.

18. W H AT H AS C H AN GED
 AR Project Development: still has and will have consulting based
customer/supplier interaction to achieve:
 Correct hardware selection (ergonomy, sotfware platform)
 Adequate interface (efficient interaction)
 Architecture and data security
 Process redesign and improvement
 Integration and data exchange with legacy software

19. W H AT H AS C H AN GED: SU MMAR Y
Category Before Now Future
Hardware $3k-$15k $0-$2k <$1k
AR Software $20k-$50k
$5k-$25k (or
SAS based
fees)
Only extremely custom
solutions will have a capex
fee
AR Project
Development
$30k-$60k $20k-$50k
Consulting based activites
to decrease only with AR
experts inhouse

20. W H AT H AS C H AN GED
TYPICAL CUSTOMER IN 2017
 Large and midsize companies, international or distributed footprint
 New industries
 Functional leaders with senior management support: IT, Engineering,
Maintenance, Product Managment and Operations departments
 Verified Business model with PoC. A Poc keeps leading the way but
sustainable business models of the final solution are driving the decision
 AR projects are born already planning to become the next interface of ERP
and other legacy software

21. W H AT H AS C H AN GED
An AR project is a fundamental step as it
determines the interface of the future.
The same scale of change we went through,
first when computers were incorporated and
then smarphones changed the way we work,
will impact the industries as the AR interface
enters the business world.
WHAT IS AN AR PROJECT FOR A COMPANY?

22. Current Applications

23. OBJECT RECOGNITION
To recognize objects and provide
contextual information;
REMOTE ASSISTANCE
Collaborative video streaming tool that
enables on-field technicians to connect,
receive real-time support from a remote
experts;
MACHINE LEARNING
System for predicting malfunctions in
relation to a historical data base;
T EC H N OL OGY P IL L AR S
INDOOR NAVIGATION
System for navigation of complex
environments through SLAM algorithm and
its integration with environmental data (BIM
integration);
BRAINPAD SDK
Redefining Arrakis SDK to integrate
BrainPad services on different device types:
smart glasses (from different vendors) smart
phones and android / iOS tablets.
BRAINPAD MODULES

24. ASSET MANAGEMENT
IN HIGH VOLTAGE PLANT
Siemens needed to deliver assets’ real-time
data to on-field workers.
Using BrainPad, we developed a solution
for data filtering, management and
visualization, making all the information
about workorders and plant’s status
available to on-field operators through an
innovative AR interface.
U SE C ASE
Energy Sector

25. SECURE AND UNIVOCAL ACCESS
TO ASSET DOCUMENTATION
We were asked for a way to deliver
absolute and unambiguous information
about different kinds of assets.
Using smart navigation, SLAM and object
recognition algorithms we ensured to
reduce errors and delivering the correct
documentation.
U SE C ASE
Maintenance Sector

26. IMPROVE ACCESS TO COMPLEX
WORK INSTRUCTIONS
The Avio Aero’s MRO Center of
Excellence in Brindisi needed to improve
the operators’ access to work instructions.
JoinPad’s solution enabled the fruition of
content directly on the user’s field of view,
this allow to perform hands-free operation
while being able to access complex
process’ documentation.
U SE C ASE
Aviation Sector

27. ENHANCE REMOTE SUPPORT
ACCESS TO SHARED INFORMATION
Alstom required to enhance the
communication between remote and
on-field workers during repair procedures.
Thanks to JoinPad’s Smart Assistance, we
augmented the capabilities of remote
support, helping workers to perform
complex maintenance processes, allowing
on-field technicians to connect, share data
and receive support from a remote expert
through Augmented Reality.
U SE C ASE
Transportation Sector

28. An increased number of companies are exploring uses for AR, some are:
 Inspection companies
 O&G companies, service and technology suppliers
 Helicopter services
 Wind generators
 Facilities Management
 Data centers
 Telecom companies
 General industry machinery manufacturers
 Service industries
…and we don’t even touch Gaming, Entertainment and Marketing
EN Q U IR IES, P IL OT S AN D P OC s

29. - Logistics (3%-20% cost reduction)
- Material picking efficiency enhanced by
3D navigation
- Downtime reduced by using a single source
of information
- MRO (10%-20% cost reduction per unit)
- Expert techs work remotely
- Improve efficiency by using hands free interface
- Enhanced and shorter training cycles
- Support (Downtime Reduction)
- Critical downtimes can be solved remotely.
Significant savings potential in selected markets.
- AR is the last step closing the gap and favoring
remote assistance versus physical support
OU R AC H IEVEM EN T S

30. German Rodriguez
US Business Manager
Cel: +1-817-7098941
Email: german@joinpad.net
JoinPad USA
Dallas TX
Augmented Reality Company
www.joinpad.net
EUROPE
+39 3453984678
sales@joinpad.net
USA
+1 8177098941
sales.us@joinpad.net
CHINA
+86 13720753457
sales.cn@joinpad.net
BRAZIL
+55 1195153-7337
sales.br@joinpad.net