22. @johnnyforeigner
a 2% increase in retention
is equivalent to a 10%
reduction in costs
Source: Leading on the Edge of Chaos, Emmett Murphy & Mark Murphy
Thursday, 26 March 15
23. @johnnyforeigner
Basket size for new
customers = $24.50
Basket size for repeat
customers = $52.50
Source: McKinsey
Thursday, 26 March 15
105. @johnnyforeigner
Jacki Huba
Karl Stack
Bill Stewart
Paul W Farris
Neil T. Bendle
Phillip E. Pfeifer
David J. Reibstein
Totango blog
ForEntrepreneurs.com
Samuel Hulick - useronboard.com
RetentionHacking.com
Thursday, 26 March 15