Vennetics Mobile Video Platform enables mobile operators to monetise OTT video traffic. In this presentation we discuss the 10 features that you need to consider in order to provide a successful video on demand service.

1. 10 Features
Successful Video on Demand
Services Offer

2. 1. Native Apps
If you want your VoD service to be successful
you’ve got to provide it as a native App.
Native apps follow the design standards of iOS, Android and Fire, which
means they run fast and smooth and they offer a superior look & feel.

3. 2. Continuos Play
Who can resist just one more episode
when we see “next episode
playing in 10 seconds”

4. 3. Free Content
Viewers love free content.
If you’re building a subscription or TV Everywhere channel be sure to
clearly label which content requires a subscription to view. Alternatively
Movie trailers for upcoming movies are an ideal source of free content.

5. 4. In App Billing
Make Billing Easy
Sending your customers to a computer to enter their billing information is not
ideal. Take advantage of the billing services that Google, Amazon and Apple
provide.
Google’s Direct Carrier Billing
program is designed specifically
for Telco’s . It enables users
purchase a movie, and the movie
is billed to their mobile account
after 15 minutes.

6. 5. Exciting Playlist Names
Inject some oomph into how you name your
playlist categories.

7. 6. Hero Images
Not all content is equal so construct your site / app to
highlight the content that is the most important to you and most
relevant to your customers. CraveTV and BBC iPlayer do a great job
at this.

8. 7. Human Touch
Data-based recommendations lack personality.
Compliment your algorithm-based content suggestions with things that
are relevant to your local holidays, anniversaries, or current events.

9. 8. Social Recommendations
Social recommendations are perceived as far more
interesting, useful and reliable by viewers then
data-based recommendations.

10. 9. In App Reminders
Once you have a viewer, keep them.
Use in app messaging to promote new and upcoming content to your
viewers.

11. 10. Content Convergence
Recent research by Altman Vilandrie and Company in the US shows
that: “nearly 9 out of 10 US TV and VoD subscribers
(86%) want a single App for all their video watching”.

12. Email: john.barron@vennetics.com
FUNRELEVANT INNOVATIVE
Vennetics
K-Box Mobile Video Platform