3. Who is Jelecos?
A consulting and services partner.
Established 12 year old company.
Over 600 satisfied clients.
Our interactive portfolio includes everything from
corporate website design to flash games and
eCards.
A few of our development partners are Oriental
Trading Company, Con Agra, Schaefer’s, MECA,
and Travel and Transport.
| 450 Regency Parkway, Omaha, NE 68114
4. Importance of
Usability
“Usability is like air…you only
notice it when it’s not present”
| 450 Regency Parkway, Omaha, NE 68114
5. Usability is About
• Effectiveness
• Efficiency
• Satisfaction
| 450 Regency Parkway, Omaha, NE 68114
6. Usability is About
• Effectiveness
• Efficiency
• Satisfaction
| 450 Regency Parkway, Omaha, NE 68114
31. It’s Not Just About
You
| 450 Regency Parkway, Omaha, NE 68114
32. What You Can Do
Before 5:00
• Watch a new user perform a task of value on
your site (your dad, wife, accountant)
• Call your web developer and have them fix
the problem(s) you JUST witnessed.
• Subscribe to a usability newsletter…
| 450 Regency Parkway, Omaha, NE 68114
37. Thank You!
For more information, please contact:
Sarah Tucker
Director of Sales & Marketing
402.932.1049
stucker@jelecos.com
| 450 Regency Parkway, Omaha, NE 68114
Hinweis der Redaktion
The Importance of usability, some key principles worth sharing, and overview of the usability processUsability means making products and systems easier to use, and matching them more closely to user needs and requirements.Chances are, you’re not the only business in your field. Today’s consumers are offered thousands of choices. If it’s a chore to find information and products or to decide where to go next, people leave. Why? Because you’ve made the decision for them.It adds to your credibilityIt increases repeat visitors
Effectiveness - can users complete tasks, i.e. can they do what they came to your site to do?
Efficiency - how much effort do users require to do this? (Often measured in time).Minimize user error.
It’s about making it easier for your customers or clients to get from point A to point BIt’s about removing hurdles and boulders in the way.It’s about making your content easy to find so your visitors can learn about what you do, so they can buy things, so they can call you for more information, book a sales call and move along their merry way
Satisfaction – what do users think about the products ease of use?
Case studies from the Nielsen Norman Group conducted and compiled in 2008 show that after redesigning a site with usability in mind sees an average ROI of 83%. This is actually DOWN from 2002 where the ROI was 135% - Websites were just terrible back then.
These aren’t the only principles, but they’re part of the core foundation
You make complex processes easier by breaking them into small chunks
It's more efficient to select data from a list than it is to pull it from memory.Is it more difficult to identify a criminal if you…
Have to describe what they look like?
Or if you can pick them out of a line up.
We use navigation bar + a search box to allow for both types of findability
They SCANIt’s all about finding things QUICKLYBreakupthe content to short sentencesUse headings and subheadingsUse lists
Numbered ListDescriptive & Engaging HeadingsShort sentencesWhite space
Use conventions when possible – most users spend their time on OTHER WEBSITESDon’t reinvent the wheel
What you see is a buttonAnd something that could be a button or could be a bullet.
Break common conventions with care and with the blessing of your audienceLinks should look like linksDon’t underline non-linksDon’t hide the destination of a button
Q: Why does your site exist?A: To improve your business.How is the site or application going to make you more money, your customers and employees happier? You can’t improve what you don’t measure.Why are people arriving at your site?What do you want them to do?How do you know if they did it? (What’s measured?)Are they buying something?Are they downloading a whitepaper?Are they calling your salesperson?
Fast forward:Your goals are establishedYour website is in development or it’s live. It’s someplace where people can actually see it.
What is cube testing?Cube testing asking a teammate, a colleague, or anyone within an arm’s reach to use your application. It helps when you’ve been working on a project so long that you can’t “see the forest through the trees”What will it prove?The more they talk aloud, the better
Usability Testing With Real PeopleUse the same scenarios from your cube testsVideo captureThe screenThe user’s faceThe user is always rightKeep the user talking. Radio silence is lost value
An example of a heatmap
Example of eye trackingPeople spend a great deal of time looking at faces
There’s no reason why you can’t create tests on other sites.You can learn from watching people interact with you competitors’ sites.