Utilizing Google and Custom Search Tools for Better Healthcare Information

John Sharp, MSSA, PMP
Cleveland Clinic
Clevelandclinic.org

Health Care New Media June 16, 2009

 YouTube Channel
http://www.youtube.com/user/ClevelandClinic
 Facebook
http://www.facebook.com/pages/Cleveland-
Clinic/57114943099
 Twitter
http://twitter.com/ClevelandClinicNews
 LinkedIn
http://www.linkedin.com/groups?gid=136543
 eClevelandClinic.org – PHR, second opinion


 Understand Google’s Internet dominance
 Exploit Google’s social media tools
 Monitor social media content using Google
 Google Health, Microsoft HealthVault
– either or both?
 Partnerships in Health 2.0 – lessons learned
 Google will continue to innovate


 "In a networked world,
trust is the most important of currency."

Eric Schmidt, Google CEO, commencement
address at the University of Pennsylvania,
5/18/2009


 Google search used by physicians for
diagnosis
 Google Scholar for medical journal search
 Image search for medical drawings and
photos
 Has the epicenter of health authority shifted
from doctors to laypeople in forums and
other social media online? Forrester


 News Results, book results
 Related Search Results
Searches related to: heart failure
heart attack end stage heart failure
causes of heart failure heart failure guidelines
heart failure pathophysiology
diastolic heart failure
heart failure society
heart disease


 In 2008, 25% of all Google searches originated on
YouTube
 How are hospitals using:
◦ Distribute important medical information
◦ Promoting and branding their online reputation
◦ Building relationships within the online
community
◦ Using video to film a surgery or procedure


 Blogger
 RSS
 Google Docs, spreadsheet, calendar
 Gmail
 Google chat and video chat

 Full set of Collaborative tools
 Best way to exploit


Shared Calendar,
Documents, Spreadsheets


 Google news alert
 Google blog search/alert
 Google video search
 Google image search
 Google Reader or RSS feeds
via iGoogle home page


 Conceived in 2006
 2/21/2008 – Cleveland Clinic pilot with
Google Health announced at HIMSS
conference
 Import data from the MyChart PHR to Google
Health
 Ability to verify and add information from
other providers, pharmacies, etc.


 Platform is an application
infrastructure with basic
features which enables the
building of applications which
contribute to or utilize data

 PHR – stand alone application
which stores health information
for the use of the
patient/consumer. May be
tethered – connected to a EHR


 A – Z, includes A.D.A.M. content
 Symptoms
 Illustrations
 Related News
 Treatment
 Related Groups
 Search trends
 Causes, Test and Diagnosis, Prognosis, prevention,
complications
 When to contact a doctor
 Connect to your profile


Import Medical Records


 Explore medications and treatments


 Convert paper records

retrieve medical records and
convert them for import into your
Google Health profile

converts your paper medical records into
electronic format, organizes them on a CD,
and allows you to upload medical information
within them to Google Health


Find personalized tools
 Diabetes Health Risk Assessment
 Go Red Heart CheckUp – American Heart
Association
 Heart Attack Risk Calculator
 LIVESTRONG.COM
 Transfers information from your profile to
these sites


Copy and share your records
 Epocrates Patient Snapshot
 iHealth is an online PHR and physician-
patient communication service from Medem
 NoMoreClipboard.com
 MyMedicalRecords.com - Information from
your Google Health profile can be made
available online to doctors in case of
emergency.


 ePatient Dave, Saturday, April 4, 2009
 “Imagine someone had been managing your
data, and then you looked”
 What he found:
◦ Outdated information
◦ Diagnoses he never was told about
◦ All based on claims data
 Boston Globe picked up story
 Google Health & Partners Healthcare rush to
fix the problem


 "No Google Health user will
ever find their Google Health
information as search results
anywhere on Google. That
information is yours," Zeiger
said.
 Consumers are going to need
to have a legal remedy for
misuse of their personal health Roni Zeiger

information -Center for
Google Health

Democracy and Technology
 Not a HIPAA covered entity


 Organize your health information, with
everything in one place
 Simplify your life: enter health info once, use
it in many ways
 Gain insight with data that helps you make
informed decisions
 Connect with medical devices – blood glucose
monitors, weight scales, blood pressure
monitors

HealthDigitalNew Media
Care Consumer April 16, 2009
June 16, 2009 26

HealthVault Devices

Google Health Microsoft HealthVault
 PHR integration  Integration with devices
 Integration with Google  Many partners for
search, other tools health and wellness
 Growing list of sources tools
to import personal  Major Hospital partners
health date from  More graphic interface
 Basic Google interface

Both currently see the need for the other


 Strong Non-Disclosure agreement
 How will the partner treat patient privacy?
 Keep you own organizational goals in focus
 Does it limit your ability to partner with
others?


 Do you have an EMR or PHR?
 Are you providing wellness tools?
 Do you want to do remote monitoring?
 Resources for technical development
 See what others are doing:
◦ MyNYP.org
◦ Mayo Clinic Health Manager
◦ eClevelandClinic


 Conversation in the cloud
 Bringing the online experience closer and
closer to our real world experience of face-
to-face communication
 Beyond email, instant messaging
 Collaborative editing
 Communicate and work together with richly
formatted text, photos, videos, maps
 Potential for health care?


 Understand Google’s Internet dominance
 Exploit Google’s social media tools
 Monitor social media content using Google
 Google Health, Microsoft HealthVault
– either or both?
 Partnerships in Health 2.0 – lessons learned
 Google will continue to innovate
 Links on Delicious:
delicious.com/johnsharp/Q1NewMedia


Utilizing Google and Custom Search Tools for Better Healthcare Information

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