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Use of LinkedIn Long Posts 
John Sharp 
Senior Manager HIS 
12/1/14
Why LinkedIn Long Posts? 
• Alternative to the HIMSS blog 
• More personal – tied to your LinkedIn 
account 
• Connects to...
Upload 
an Image
Content Curation
Comments Examples
Weekly Emails on Stats
Growing interest 
• Number of views and favorites increasing 
• Increase in number of LinkedIn connections 
– 5% in 6 week...
Use of linked in long posts
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Use of linked in long posts

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Use of linked in long posts

  1. 1. Use of LinkedIn Long Posts John Sharp Senior Manager HIS 12/1/14
  2. 2. Why LinkedIn Long Posts? • Alternative to the HIMSS blog • More personal – tied to your LinkedIn account • Connects to your followers on LinkedIn • More likely to generate comments • A way to grow your LinkedIn network • Opportunity to curate content
  3. 3. Upload an Image
  4. 4. Content Curation
  5. 5. Comments Examples
  6. 6. Weekly Emails on Stats
  7. 7. Growing interest • Number of views and favorites increasing • Increase in number of LinkedIn connections – 5% in 6 weeks • Also use Twitter to promote the posts • Interact with followers through comments • Driving traffic to new HIMSS resources • Expanding HIMSS Social Media presence • Avoid promoting specific products and services

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