Long posts on LinkedIn provide an alternative to blogging and allow professionals to more personally share content and expertise directly within their LinkedIn network, potentially generating more interaction from followers through comments. Analysis of one manager's long post usage showed an increase in LinkedIn connections and engagement over a six week period, demonstrating how the format can help grow an individual's network and a company's social media presence when combined with promotion on other channels like Twitter.

1. Use of LinkedIn Long Posts
John Sharp
Senior Manager HIS
12/1/14

2. Why LinkedIn Long Posts?
• Alternative to the HIMSS blog
• More personal – tied to your LinkedIn
account
• Connects to your followers on LinkedIn
• More likely to generate comments
• A way to grow your LinkedIn network
• Opportunity to curate content

4. Upload
an Image

5. Content Curation

6. Comments Examples

7. Weekly Emails on Stats

8. Growing interest
• Number of views and favorites increasing
• Increase in number of LinkedIn connections
– 5% in 6 weeks
• Also use Twitter to promote the posts
• Interact with followers through comments
• Driving traffic to new HIMSS resources
• Expanding HIMSS Social Media presence
• Avoid promoting specific products and services