1. Social Media Use CasesJohn Sharp

2. Use Cases for Social Media Connect with constituents – make web-communication two-way Consumers – engage in discussions of wellness, conditions Potential employees – job recruitment Healthcare professionals – promote collaboration

3. Social Media fits with Healthcare Medical practice is collaborative Another channel to promote discovery, better treatments, efficiencies Patients want to feel connected Recruitment is an ongoing challenge, and the next generation is connected

4. Risks – Intellectual Property Sharing information via social media becomes public Proprietary information leaks HIPAA violations Health professionals “friending” patients Value vs. time wasting Harassment

5. Risks – Technical Hacking of accounts on Twitter, Facebook TinyURL – masks real link; can lead to web pages with malicious code Bandwidth – especially YouTube and other streaming media

6. Social Media Lessons Learned Low cost to entry Risks can be managed Must be integrated as a tactic within a marketing or other strategy Needs a presence – your customers are online and talking about you Success can be viral