The Art of Execution #2. The Learning/Doing Ratio

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The Art of Execution Innovation and Entertainment Technology John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS @johnpisciotta http://www.loud-lab.com http://musicsynk.com

Kleinunternehmen & Unternehmertum

The 2% principle is a tool we use everyday. This came out of a lifelong habit of
collecting things that are solidly within the top 2% of their ﬁeld. Some examples
are end of year earnings reports, marketing materials, culture components,
ﬁnancial modeling, UX/UI, team collaboration tools etc.
!
The 2% Principle begins with this question: “Is what I am spending time on and
executing in the top 2% of everything else in this ﬁeld?”
!
For the purpose of this course, this is important because you are competing not
only with your classmates, but people on a global level.
Please note, that you don’t have be within the top percentage right now, but you
want to move there. The top 2% is the baseline to measure against. I'm not giving
you a set of rules or criteria that will get you there. This needs to be your internal
adventure. You will need to own the 2% principle for it to be meaningful to you and
your trajectory. If used over time, The 2% principles will touch everything you do.
Principle #1:The 2% Principle

Learning Doing!
Ratio
What somebody else did What you are doing
Super fan Personally Newsworthy
Group think Free thinker
Talks about ideas Executes ideas
Shiny object syndrome Focused
Uncomfortable with disagreement Comfortable disagreeing
Talent Team
Passengers Drivers
Avoids Risk Takes Smart Risk
orAvoid failure
or
Fails fast and Learns from it.
Strategist
or
Strategy+Tactical
On Sidelines
or
In the Game
Lives “in their head” Gets it “into the world”
Elevated view of their own opinion Lets the data tell the story
Fear the future Trust the Future
Mercenaries Missionaries
Snarky
or
Not

Learning/Doing
Ratio
John Pisciotta - Lecture notes on Innovation and Entertainment Technology

What somebody else did
or
What you are doing

Uncomfortable with
disagreement

or

Comfortable disagreeing

Avoid failure

or

fails fast, learns from it.

Lives in their head

or

Gets it into the world

Elevated view of their own
opinion

or

Let the data tell the story

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