1. John A. Ochinero
Cell: (415) 254-4869
eMail: jochinero@cloudscoops.com
PROFESSIONAL OBJECTIVE
Responsibility for B2B Sales for a SaaS organization driven to be a Gartner Quadrant Leader. To team with company-wide
professionals to exceed revenue expectations by contributing to the imagination & commitment of Colleagues and Clients.
SUMMARY OF QUALIFICATIONS
Key Technologies: B2B SaaS Solutions: Storage, IT Security, eDiscovery/Archiving, SEO & Social Media.
Key Verticals: Health Care, Financial, POS/Retail, Government & Education
Key Channels: Digital Media Agencies, Cloud/SaaS Organizations, ISV/MSP/VAR & Multi-Location/Franchise Retail
Producer/Host: “Small Business and the Cloud” Series (Comcast/AT&T U-verse):
http://www.youtube.com/watch?v=IyV3sm_qaz0&feature=plcp
Highly accomplished sales and marketing executive with over fifteen years experience developing and managing scores of sales
executives and profitable business relationships on the world stage. Reliable success in meeting both the strategic and tactical
demands, as well as exceeding revenue goals in a competitive environment.
CORE ACCOMPLISHMENTS AND ATTRIBUTES
• Initiated hundreds of Enterprise, Agency/Channel Partner agreements resulting in over a billion dollars in revenue.
• Recognized as worldwide channel sales person worldwide for Seiko Instruments.
• Sales lead in multiple eight figure deployments involving all “C” level Officers (e.g. CTO/CIO, CFO, etc.) for commitment in
budgeting, value realization and deployment success.
• Polished communicator having presented to thousands of executives on three continents.
• Proven excellence in the design and implementation of a diversified sales portfolio including OEM, Channel, Enterprise,
SMB and consumer markets.
• Accomplished sales leader to scores of professional inside and field account managers. Enthusiastic Coach with focus on
leading by example, removing obstacles, attention to detail and understanding and accessing organizational resources.
PROFESSIONAL EXPERIENCE
Cloud Scoops, Inc.-2009 to Present
Principal
• Facilitated relationships with over 500 Digital Agents, ISVs, Cloud Infrastructure & SaaS solution providers
• Coordinated 10+ Health Care SaaS solution vendors (HIPAA/HITECH) in a national marketing program offering IT data
security solutions to over 30,000 HC providers/practitioners
• Migrated over 35 of the Fortune 500 Legacy organizations to SaaS
• Responsible for all North America sales and marketing operations for International IT Vendors.
• Producer and host of video series “Cloud Scoops” exploring SaaS and the SMB market (Comcast/U-Verse)
• Direct communication with over 500 CTO/CIO/COO Officers with over $1Mn in annual IT budget
GoldenOar, Inc. – 2003 to 2009
Vice President of Sales & Marketing
• Signed and work with >1,000 key two-tier distributors, mass merchants and integrators world wide.
• Government sales success including the City/County of San Francisco, the IMF and World Bank.
• Regular and direct email/phone contact with nearly 1,000 executives in the Americas, Asia and EMEA.
• Seed-to-market responsibility for press release preparation and distribution, exhibitions, web conferences, site design,
collateral as well as all business flow and related documentation.
• Frequent speaker at IT events in North America, Asia and the EMEA
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2. Optiquest & Orchestra (ViewSonic & KDS USA)— 1990 to 2003
Founder and Executive Vice President
• Founder of two technology companies that generated millions of dollars in profitable sales per month in Channel and
evolved into 9-10 figure concerns via merger or acquisition.
• Responsible for developing strategic relationships with over a dozen software companies in an innovative marketing
campaign that resulted tens of thousands of dollars in profit to Orchestra per month.
• As Executive Vice President in charge of sales and marketing for Orchestra, shipped more than 40,000 units in first 90 days of
operation.
• Optiquest achieved profitable sales in excess of two million dollars per month within it first year of business.
• Hired, coached and motivated over 50 inside and field account managers with 100% + quota achievement
Seiko Instruments — 1987 - 1990
National Channel Manager
• Recognized as the top Distribution Manager for Seiko Instruments after signing contracts with Ingram Micro, Synnex as well as
over 1,600 resellers and during a 6-month period.
• Signed five of the largest continent-wide Integrators and “Brand” opportunities in Europe
• Signed Boeing, Lockheed Martin, and 17 of the Fortune 100 companies within 18 months, resulting in more than $150 million
in contract sales.
• Personally responsible for 73% bookings and 42% shipments among eight regional managers in North America.
• Appointed National Sales Manager and developed partnerships resulting in more than 400% growth in sales within 24 months.
• Responsible for signing and managing major distributors and mass merchants, as well as over 200 of the VAR 500 in North
America generating more than 50% of the division’s revenue.
• Recognized as Seiko Instruments salesperson of the year world wide three years in a row
Education
Claremont McKenna College BA (Psychology & Literature)
Claremont Graduate University
Peter F. Drucker Graduate School of Management (Marketing and Finance)
Miscellaneous:
Writer of blogs and articles as well as presented to thousands of IT executives on three continents addressing channel
marketing, business development, government and enterprise sales.
LinkedIn: http://www.linkedin.com/in/johnochinero
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