A 20 slides in 6 minutes presentation given by John Mowbray at Edinburgh Napier University's School of Computing PhD Conference, May 2016.
The presentation details progress so far with John's PhD study
Enhancing Consumer Trust Through Strategic Content Marketing
The role of networking and social media tools during job search: an information behaviour perspective
1. The role of networking and social media
tools during job search: an information
behaviour perspective
by John Mowbray
(@jmowb_napier)
Supervisors:
Prof Hazel Hall
Prof Robert Raeside
Dr Pete Robertson
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3. What role do social media tools play?
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• 43% of jobseekers
use social media
every day
• 17% of jobseekers
have received a job
offer through social
media
(Adecco Group, 2014)
4. 1) What are the key offline networking
behaviours employed by the Scottish
youth labour force during the job search
process?
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15. Method
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• QUAL > QUAN > QUAL
• Scoping interviews w/ young jobseekers & careers
professionals
• Survey of young jobseekers
• School leavers
• Business graduates
• Users of careers services
• Follow up interviews with young jobseekers
• Focus groups with careers professionals
16. Scoping interview: early analysis
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• Strong network ties (e.g. family) have big impact for younger
jobseekers
• The jobseeker’s context has a big impact on their networking
behaviours
17. Scoping interview: early analysis
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•Facebook is used most predominantly, with few other tools
mentioned
•Social media tools particularly facilitate passive job information
acquisition
18. Scoping interviews: impact on survey
design
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• Focus on context of information need, e.g.:
• Motivation of jobseekers
• Environment of jobseeker
• Usefulness of family contacts
• Focus on specific networking behaviours offline and on
• Facebook
• Twitter
• LinkedIn