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John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenue Now

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John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenue Now

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John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.

You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing

John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.

You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing

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John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenue Now

  1. 1. SESSION TITLE Presenter’s Name 7 Actionable SEO Strategies to Build Real Revenue Now John Lincoln
  2. 2. John Lincoln • CEO of Ignite Visibility – One of the top SEO, social media and pay per click companies in the nation. • Digital Marketing Teacher UCSD • Writer for Search Engine Land, Marketing Land, Entrepreneur Magazine, Inc. • Worked on over 400 digital marketing campaigns, companies such as Fox, Jacuzzi, USA Today, Mission Fed Credit. • Author of the Book “Digital Influencer, A Guide to Achieving Influencer Status Online.”
  3. 3. What we are covering today? • Why SEO • SEO History in last Year • 7 Actionable SEO Strategies
  4. 4. Why SEO? • 93% of online research begins with a search engine • Google owns abut 70% of market share • 70% of the links users click on are organic • 75% of users never scroll past the first page
  5. 5. - Optimization on single web pages - Site architecture - Fresh content - Links to your site - Social media shares - Reviews of your website (local search) SEO Rankings Onsite Optimization (about 50%) Offsite Optimization (about 50%)
  6. 6. Getting Warmed Up
  7. 7. What happened in 2015? Mobile Update AKA "Mobilegeddon" — April 22, 2015 In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. The Quality Update — May 3, 2015 After many reports of large-scale ranking changes, originally dubbed "Phantom 2", Google acknowledged a core algorithm change impacting "quality signals". Panda 4.2 (#28) — July 17, 2015 Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out. 3 major Google algorithm updates
  8. 8. Hints from Google Google says move to https Structure data as a ranking factor
  9. 9. Application SEO gets more important Apps get a ranking boost when app indexing is done correctly and apps get another ranking boost when they use the app indexing API.
  10. 10. Example app listed in search
  11. 11. Industry Survey
  12. 12. RankBrain AMP Accelerated mobile pages
  13. 13. So what are the main points? 1. Links 2. Content 3. Mobile 4. HTTPS 5. Applications 6. Write on Theme
  14. 14. 1). Get your Technical Ducks in a Row
  15. 15. Go Secure, https:// (you have no choice! • Action Item: Switch your website to https, you will rank better! • Update all internal linking to point to https • Update all external links to point at https version of your site • Make sure images and fonts are secure • Put in 301 redirects and set up a new Google search console
  16. 16. HTTPS Video https://youtu.be/cBhZ6S0PFCY 0 – 3:26
  17. 17. Go Mobile, you have no choice • Action Item: Go mobile, responsive design if possible • Test with mobile usability tool https://www.google.com/webmasters/tools/ mobile-friendly/ • Shoot for mobile page speed scores of 65 or above • Have a mobile ready website that is optimized for Google (responsive design, vary http header or subdomain) • Mapp your mobile application URLs to the corresponding web page and set up a Google search console account • Integrate with Google now for now indexing
  18. 18. Watch your Ajax and Javascript • Action Item: No more escape fragment optimization, make sure you optimize around your Ajax and Javascript • Google is now indexing Ajax and Javascript (no more escape fragment optimization) • Make sure you have an HTML and Ajax or Javascript strategy • It will always important to have core HTML elements such as URLs, titles, h1, copy, etc.
  19. 19. Schema.org Action Item: Create a schema.org strategy for each page of your site. • This will be important for rankings, click through rates and users. • Some of my favorite schema is… • Logo schema • Product Schema • Reviews Schema • Video Schema • Breadcrumb Schema • Local Schema • Article Schema • Event schema
  20. 20. Schema.org Video https://www.youtube.com/watch?v =n0SF6PLCx4I
  21. 21. Sitemaps: Don't leave indexing to chance • Action Item: Make sure you have all the sitemaps in green. • XML • HTML • Video • Image • News • RSS Make sure you have all of these sitemaps. Have a news sitemap, if you are news site and an RSS if you need content indexed fast.
  22. 22. 2). Go Local Like a Pro
  23. 23. Have a location specific strategy. • Action item: Create Location based pages on your site. • Add local schema.org to your site • Create the following local profiles • Google + • Bing • Yelp • And use Yext or Moz Local
  24. 24. Fix Auto Example • We do the franchise and corporate marketing for this client • Started at zero, now getting thousands of visitors • Started with almost 0 keywords ranking, now over 3,000 • Working together one year Example Irvine URL, now ranking for 43 keywords.
  25. 25. 3). Go Multilingual and Enter All New Markets
  26. 26. Pick a new language and generate more revenue or leads • Action Item: Translate your site into a new language or target a new country • Read more here in the ultimate guide – http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo- 157838 • You have already done the work in English, translate your website into Spanish, French, Russian • Use hreflang tags and X default to be technically correct
  27. 27. Ecwid Example • We pushed this client into over 25 countries and • Languages. • 8,542% increase in new users • 5,284% increase in goal completions • Man, that make me feel good to help a client that way
  28. 28. https://youtu.be/8ce9jv91beQ?t=2m38s 2:38 to 3:50 Before you make the jump
  29. 29. 4). Build out Hubs of Content
  30. 30. Action Item: Create Hubs of Content
  31. 31. 5). Build an External Linking Strategy and Brand Around Expertise
  32. 32. Have an influencer or subject matter expert Action Item: Have One or Two People be the Face of the Company Online • Align with one, or create one. Creating one take a lot longer. • Write for top publications • Give everything away in your blog • Social media – Build out personal profiles – Run ads – Make them the center of inbound • Email marketing • Reverse engineer with SEM Rush, Majestic SEO and BuzzSumo
  33. 33. How to Become an Influencer Month 1 ● Determine your goals ● Determine who you want to influence ● Create your personal influencer guidelines ● Develop a blog ● Create your social media profiles ● Start your email list ● Respond to Help a Reporter Out three times a week ● Start to build a list of media contacts at three publications Month 2 ● Create an editorial calendar ● Blog two to four times a week ● Start sending out a bi-weekly email with your content ● Update social media profiles daily ● Interview other people for your blog post ● Mention other people in your blog and let them know via email or social media ● Start establishing guest blog connections ● Respond to Help a Reporter Out three times a week ● Add three more contacts to your list of media publications and begin pitching stories
  34. 34. 6). Use the Right Tools
  35. 35. Use BuzzSumo https://www.youtube.com/watch?v=gNy8U3tlFYs
  36. 36. Some of my Favorite SEO Tools 1. Hootsuite: Schedule social posts, feed your blog 2. BuzzSumo: Influencers, popular social content 3. Screaming Frog: Crawl an entire site 4. Advanced Web Rankings: Local and national rankings 5. FollowerWonk: Twitter influencers, Twitter data 6. Opensite Explorer Broken Link Checker: Fix broken links 7. Magestic SEO: View backlinks to any website 8. KnowEM: Secure 300 social media profiles 9. Link Detox: Clean up work your bad SEO company did 10. Google Search Console: A MUST HAVE! 11. SEM Rush and Spy Fu 12. Bonus: Want to see more?
  37. 37. 7). Create a plan
  38. 38. Example Plan 1. Go mobile 2. Go HTTPS 3. Develop an influencer strategy 4. Develop a content marketing strategy 1. Blog 4 times a week – 1,000 to 4,000 words 2. Guest blog 2 twice a month 5. Develop an outreach strategy, linking strategy and PR strategy 6. Translate your site into other languages 7. Push your site into new countries 8. Create great content and be technically correct
  39. 39. @JOHNELINCOLN @IGNITEV IGNITEVISIBILITY.COM/BLOG Thank You

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