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Social media presentation longsight library Nov. 2010

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J
JohnKeys

* How to identify & incorporate the most effective options into your marketing plan * Targeting niche markets * Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook * Getting the most out of using social networks

BusinessTechnologie
1 von 17
Social Media By Katrina Gallagher Online Marketing Manager
The format for today’s session
Who am I?
Who are you?
What can we use Social Media for? Social media allows you to: • Share things you’ve done • Share media e.g. video, image, audio • Interact with customers, journalists, industry peers, related or complimentary businesses • Gain valuable customer feedback • Build links • Drive traffic
Video Sharing Example – YouTube YouTube is the largest video sharing website in the world. YouTube allows you to: • Create a branded account • Upload unlimited videos • Reduce bandwidth • Receive comments and ratings • Advertise • Optimise titles, descriptions and Keywords This helps the video list in Universal Search
Photo Sharing Example – Flickr Flickr is a large photo sharing website. Flickr allows you to tag photos, set titles and descriptions. Flickr images usually appear in Google Image Search and are often used by bloggers as a place to find images. You can also find other peoples images on Flickr.
Micro-blogging Example – Twitter Twitter is a micro-blogging platform which allows users to communicate with each other. Twitter is great for: • Monitoring your online presence • Responding to queries and building relationships • Promoting an event •Targeting people with certain interests http://www.tweetdeck.com/
Social Networking Example – Facebook Facebook is a social networking website which allows users to become friends with each other, communicate and share media. Facebook is good for : • Building an online presence • Great distribution method • Engage with your customers • Build a network
Social Bookmarking Example – StumbleUpon StumbleUpon allows users to share web pages with each other. Users can review and vote up or down different websites and comment on other peoples reviews. StumbleUpon can create a conversation about your site without you knowing and can also drive high levels of traffic to a web page/website.
Why Would You Listen?
Nestle’s Social Media Disaster: • 1.2 Million Negative YouTube Videos •The news became a trending topic on Twitter, with mentions every 15 seconds •Negative comments on the Nestle Facebook page visible to 95,000 fans • The Wall Street Journal picked up on the story and published to the mass media
Etiquette Social media has certain etiquette you should adhere to: • Don’t astroturf • Don’t lie • Add something if it is • In response to feedback • Useful • Interesting • Funny
Katrina Gallagher t: 0844 967 0565 e: katrina@pushon.co.uk

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Social media presentation longsight library Nov. 2010

  • 1. Social Media By Katrina Gallagher Online Marketing Manager
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  • 7. What can we use Social Media for? Social media allows you to: • Share things you’ve done • Share media e.g. video, image, audio • Interact with customers, journalists, industry peers, related or complimentary businesses • Gain valuable customer feedback • Build links • Drive traffic
  • 8. Video Sharing Example – YouTube YouTube is the largest video sharing website in the world. YouTube allows you to: • Create a branded account • Upload unlimited videos • Reduce bandwidth • Receive comments and ratings • Advertise • Optimise titles, descriptions and Keywords This helps the video list in Universal Search
  • 9. Photo Sharing Example – Flickr Flickr is a large photo sharing website. Flickr allows you to tag photos, set titles and descriptions. Flickr images usually appear in Google Image Search and are often used by bloggers as a place to find images. You can also find other peoples images on Flickr.
  • 10. Micro-blogging Example – Twitter Twitter is a micro-blogging platform which allows users to communicate with each other. Twitter is great for: • Monitoring your online presence • Responding to queries and building relationships • Promoting an event •Targeting people with certain interests http://www.tweetdeck.com/
  • 11. Social Networking Example – Facebook Facebook is a social networking website which allows users to become friends with each other, communicate and share media. Facebook is good for : • Building an online presence • Great distribution method • Engage with your customers • Build a network
  • 12. Social Bookmarking Example – StumbleUpon StumbleUpon allows users to share web pages with each other. Users can review and vote up or down different websites and comment on other peoples reviews. StumbleUpon can create a conversation about your site without you knowing and can also drive high levels of traffic to a web page/website.
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  • 15. Nestle’s Social Media Disaster: • 1.2 Million Negative YouTube Videos •The news became a trending topic on Twitter, with mentions every 15 seconds •Negative comments on the Nestle Facebook page visible to 95,000 fans • The Wall Street Journal picked up on the story and published to the mass media
  • 16. Etiquette Social media has certain etiquette you should adhere to: • Don’t astroturf • Don’t lie • Add something if it is • In response to feedback • Useful • Interesting • Funny
  • 17. Katrina Gallagher t: 0844 967 0565 e: katrina@pushon.co.uk