May be useful for the novice or C level who is wondering what all the fuss is about.

1. 1
Anti-Counterfeit Primer

2. Anti-Counterfeit & illicit trade
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Fast Facts
- Global counterfeit est. $1.77 trillion by 2015
- Global counterfeit of documents est. $1 trillion
- 2010 stolen goods in EU is e8.2 billion
Fast Reality
- The counterfeit market feeds organized crime
- Counterfeit products kill and injure daily
- Counterfeits are in every country, all industry sectors

3. Anti-Counterfeit & illicit Trade
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• Counterfeit market growing at up to 22% annually
• At a conservative 15% growth:
• International trade in counterfeit will reach $960 Billion by 2015
• Domestically produced / consumed will reach $570 Billion by 2015
• G20 nations
• Estimated 3,000 Deaths due to counterfeit products
• Losing $77.5 Billion in tax revenues
• Increased welfare costs with an estimated 2.5 Million lost jobs
• $25 Billion in increased costs of crime
• $18.1 Billion to the economic costs of deaths due to counterfeit
• $125 Million due to additional health costs for injuries from counterfeit
Source: BASCAP Report

4. Counterfeit definitions
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• There are many……
• To make a copy of, usually with the intent to defraud;
• To make a pretense of….
• To carry on a deception….
• To make fraudulent copies of something valuable.
• Made in imitation of what is genuine with the intent to
defraud:

5. An April 2012 study published by
IHS iSuppli
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Counterfeit in the Consumer Electronics Industry approx. $169 Billion.
Counterfeits can now be found in every country and every industry
segment
“….a faulty counterfeit analogue IC can cause problems ranging from
dropped calls to a serious tragedy in the
aviation, medical, military, nuclear or automotive areas”
Dec 31st 2011 US President signed the H.R. 1540: National Defense
Authorization Act. The act mandates that participants at all tiers of
it’s global defense supply chain implement processes and systems
to analyze, assess and act on counterfeit and suspected
counterfeit electronic parts.

6. Some Common & New(er)
Terminologies
• Counterfeits
• Knock offs & Fakes
• Fraud
• Theft
• Illicit Trade
• Smuggling
• Warrantee Fraud (end user)
• Parallel Market
• Gray Market
• Diversion (legal / illegal)
• Over-runs (production)
• Trademark infringement
• Copyright infringement
• IPR (IP rights)
• Covert, Overt and Forensic
• Digital & Sensory Tools
• Verification
• Validation
• Authentication
– Item level
– Party
• Hybrid Authentication
• Authorization (access to
data)
• Serialization

7. Authentication Tools
Extrinsic Authentication Tools
Added for the primary or secondary
purpose of authentication
Sensory tools (primary)
- Overt features
- Covert or semi-covert
- Forensic (lab or field analysis which can include
unique markers added to the product such as
inks, paper, taggants etc.)
Digital tools (secondary)
- Unique Object Serialization
- Object Class Identifiers (every can of
soda will have the same object class code)
Intrinsic Authentication Tools
Functional or aesthetic elements of the product
not primarily intended for authentication
Could include:
- Specific materials
- Unique construction features
- Stitching
Hybrid Authentication
Combination of Digital & Sensory and / or
Intrinsic & Extrinsic tools for enhanced brand
protection purposes
Could include:
- Object ID + Forensic feature
- Object ID + Overt seal, label or hologram
- Object ID + Intrinsic feature + Covert mark
- Object ID + Covert feature
A single method is NOT sufficient to
authenticate an object.

8. 8
Direct Part Marking (DPM) with a data carrier such as a
Data Matrix offers good potential

9. Manufacturer Product Code (GTIN or NTIN) - 14 digits
Unique Serial Number (randomized) - up to 20 alpha-numeric characters
Expiry Date - 6 digits (YYMMDD)
Batch Number - up to 20 alpha-numeric characters
+ minimum requirements on quality of randomisation
EFPIA - Coding Pharmaceutical Products in Europe
Data Matrix – Coding proposal derived from GS1 standards
Specifications provided in EFPIA’s:
“European Pack Coding Guidelines”
Example:
GTIN: (01) 07046261398572
Batch: (10) TEST5632
Expiry: (17) 130331
S/N: (21) 19067811811
A practical need in the Healthcare
supply chain, EFPIA…

10. The verification model supported by EFPIA
Product- and Data-Flow End-to-End
Patient
Data Transfer
Product
Serialisation
Database
Pharmacist/
Hospital
Product Flow
Distributor Wholesaler
Verification
Pharma
Manufacturer
Unique
Serialisation
2D Data matrix
On carton
Verification
Dispensing
?

11. Building Safe & Secure Supply Chains
must cover Pedigree and Authentication….
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Real-time visibility Is a
critical success factor
that can be enabled
with standards such as
GS1’s EPCIS

12. 12
Pictures……tell the story

13. Internet Search for Pictures:
Brand knock-offs and bad fakes

14. Drug Manufacturing:
GMP versus Counterfeit facilities
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15. When criminals gets creative to
evade detection
Texas state road maintenance truck is “counterfeit”

16. Increasingly challenging to
determine the counterfeit product

17. Why should we care ?
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18. 18
Counterfeit consumer products kill 3,000 annually in G20 countries….credible
reports claim more than 700,000 die from taking fake medicines annually

19. 19They include the vulnerable……

20. 20The unsuspecting driver with a counterfeit component or tyre on their car…..

21. 21Experts suspect counterfeit electrical goods cause many house fires

22. Comprehensive Approach Is Needed
Anti
Counterfeiting InteroperabilitySerialization ++

23. Don’t be a victim or supporter……BUT do tell the story
and drive awareness…..doing a little will help a lot !