1. JOHN FERENS
480.205.0277 (cell) Austin, TX johnferens@aol.com
www.linkedin.com/in/johnferens
Strategic Planning
& Forecasting
Sales,
&
Key Account
Management
Sales Executive Leadership
►Overall Leadership: Contribute towards the overall
business strategy and lead the team in executing that
strategy, and hold them properly accountablefor its
implementation and productsuccess.
►Collabrative Innovation: Fosteringthe discussion and
discovery of ideas by creatingan open environment based
on trust, appreciativeinquiry,and transparency.
►Executive Leadership: : Demands big picture,long-term
and strategic thinking. Deep understandingof industry
trends, market dynamics,regulatory changes and customer
exceptation.
BENCHMARKS AND MILESTONES
Sports & Entertainment Marketing ~ Sponsorship Strategies ~ Media Relations ~ NCAA Compliance
Extensive experience in new business development, sales enablement, and selling within the Sports and
Entertainment Industry including PGA Tour, Professional Sports Teams, Stadiums, Corporate Events and
Management Companies.
 Developed an industry focused sales and marketingstrategy increasingby sales 40%in 2 years.
 Increased sales $250K within 3 years;improved onlinesales by 25%; acquired 1000 new enterprise accounts.
 Launched a professional services business thatdelivered 140% of profitgoal in the firstyear.
 Through Brand Recognition established national coverageof the company’s services.
 Life Committee member – Fiesta Bowl; Chairman of 2009 Fiesta Bowl Parade.
 Added 50 new clients and over 100 new events since transferringto Houston from Phoenix, growing event sales 50%.
 Developed digital marketingstrategies to bringevent participants onlinein order to view and purchaseproduct.
 Increased digital salesfrom0 to 25% of gross in 3 years.
 Established,builtand retained Sales and Field staff organizations with offices NY, CA, FL, OH, and Texas alongwith 50
Independent reps handling50 states,Mexico and Canada.
 Established the company as largeston-siteserviceprovider in North America.
 Worked with key stakeholders to develop new relationships includingNCAA and NBA Teams, to build the Event Fan
Photography serviceoffered at stadiums.
 Grew sales 40%in 2 years through Shopping Malls in Phoenix with the sales and management of the Holiday Photo
promotions.
 1stEmployee Owned Franchiseof IPI,converting Western Region into Employee owned franchise.
 Recommended and established sales strategies for improvement based on market research and competitor analysis.
 Hired and managed 40 employees, servicing300 clients in 10 states which led to the sellingof multipleIPI franchises
nationwide.
 Clients included Arizona Diamondbacks,Phoenix Suns,Arizona Cardinals,Phoenix Coyotes and the Waste
Management Phoenix Open.
 Recognized as Top Franchisein 1990’s for bringingthe most new business which led to IPI being recognized as an Inc.
500 fastest growing company.