This document is a series of lessons by John Chen on content creation for beginners. It covers researching topics, outlining content with structure and a call to action, writing persuasively to engage readers, and organizing content to effectively get points across to the audience. The overarching message is that quality, well-researched and organized content will resonate more with readers than quickly churned out articles. John encourages connecting with him on LinkedIn to discuss content strategies.

1. DO
CONTENT
CREATION
RIGHT
HOW TO
FOR THE MARKETING BEGINNER
BY JOHN CHEN, WRITER, CONTENT STRATEGIST

2. LESSON 1
JOHN CHEN PRESENTS
THE BEGINNER'S DIGEST TO CONTENT CREATION
CONNECT WITH ME ON LINKEDIN

3. JOHN CHEN
THINK
CRAZY
NEW
CUSTOMER
READER
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THE FIRST STEP IS TO

4. JOHN CHEN
Do your research
right.
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Competitive content research:
BuzzSumo
Keyword research: Adwords planner
**Don't use WIKIPEDIA
Find industry insights and link to
them.

5. JOHN CHEN
Don't churn
content out.
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Gone are the days of spinner articles.
They are w-o-r-t-h-l-e-s-s.
Quality will beat quantity hands down in
the future (already starting now)
Readers smell copied stuff when they see
one.

6. JOHN CHENCONNECT WITH ME ON LINKEDIN
"Good content
makes us respond.
Great content
makes us take
action."
― ME

7. LESSON 2
JOHN CHEN PRESENTS
THE BEGINNER'S DIGEST TO CONTENT CREATION
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8. JOHN CHEN
An introduction
A benefit statement
An opinion
An angle
Relate it back to your
main point
Structure
A conclusion
A call to action
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DO YOUR OUTLINE RIGHT.
HAVE

9. JOHN CHEN
Have a content
backbone.
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An outline helps you to stay on track,
and on topic.
An outline should be specific and
direct to the point.
An outline should already write 60% of
your article for you.

10. JOHN CHENCONNECT WITH ME ON LINKEDIN
"If you fail to plan,
you plan to fail."
― BENJAMIN FRANKLIN

11. LESSON 3
JOHN CHEN PRESENTS
THE BEGINNER'S DIGEST TO CONTENT CREATION
CONNECT WITH ME ON LINKEDIN

12. JOHN CHEN
WRITEPERSUASIVELY
CONTROVERSIALLY
POWERFULLY
WITH AN END GOAL
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THE THIRD STEP IS TO

13. JOHN CHEN
The Key To Any
Good Content
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Readers come to be entertained,
engaged, and enlightened. Create
content that sticks.
Show them why you deserve their
attention
Keep content detailed; long form posts
(1,800 words perform better than short
form posts)

14. LESSON 4
JOHN CHEN PRESENTS
THE BEGINNER'S DIGEST TO CONTENT CREATION
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15. JOHN CHEN
Organise
Align
Reinforce
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Step 4 is to

16. JOHN CHEN
Organised
content is good.
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When you write content, are you making
sense? When you talk about a point, are
you answering it, or are you just
blabbering non-stop?
Organising your thoughts help you to get
your points across to your audience
effectively.

17. create
sticks
content that
C O N N E C T W I T H M E N O W !
L E T ' S T A L K .