1.
Start your own online food
ordering business
Whitepaper
2015-09-11
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Infrastructure
By using Gastrony your online platform is backed up, redundant and well maintained in the worlds
most advanced cloud computing infrastructure - Amazon AWS.
Worldwide Content Delivery Network (CDN)
Gastrony CDN can be used to deliver your entire website, including dynamic, static, streaming, and
interactive content using a global network of edge locations. Requests for your content are
automatically routed to the nearest edge location, so content is delivered with the best possible
performance.
Our edge servers are located as follows:
United States
• Atlanta, GA
• Ashburn, VA
• Dallas/Fort Worth, TX
• Hayward, CA
• Jacksonville, FL
• Los Angeles, CA
• Miami, FL
• New York, NY
• Newark, NJ
• Palo Alto, CA
• San Jose, CA
• Seattle, WA
• South Bend, IN
• St. Louis, MO
Europe
• Amsterdam, The Netherlands
• Dublin, Ireland
• Frankfurt, Germany
• London, England
• Madrid, Spain
• Marseille, France
• Milan, Italy
• Paris, France
• Stockholm, Sweden
• Warsaw, Poland
Asia
• Chennai, India
• Hong Kong
• Mumbai, India
• Manila, the Philippines
• Osaka, Japan
• Seoul, Korea
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• Singapore
• Taipei, Taiwan
• Tokyo, Japan
Australia
• Melbourne, Australia
• Sydney, Australia
South America
• São Paulo, Brazil
• Rio de Janeiro, Brazil
Load Balancing and Redundant Server Sites
Gastrony uses Amazon Elastic Load Balancing which automatically distributes incoming
application traffic across multiple instances in the cloud. It enables you to achieve greater levels of
fault tolerance, seamlessly providing the required amount of load balancing capacity needed to
distribute your traffic.
Gastrony also uses Amazon Cloud for server distribution in several zones world wide. This means
that in the event of a server crash, a backup site in another location is always ready to take over
the traffic and your customers.
Marketplaces
Marketplaces are the website/url or app customers visit to search for restaurants and order food
online. With Gastrony’s online ordering platform you can setup your fully branded marketplaces.
Multiple brands / marketplaces
With Gastrony’s online ordering platform you can add several marketplaces or brands to the
platform, either if you are a food ordering hub or have multinational restaurant chains. You can then
choose if a restaurant should be visible on one or several marketplaces.
Client case:
The large Swedish online pizza delivery hub pizza24.se have been using Gastrony’s platform since
the start. They have around 1000 pizzerias on the marketplace pizza24.se which until recent have
been their only brand. Now they want to expand and offer regular restaurants an online ordering
platform, but they do not want to put those new restaurants on the marketplace pizza24.se, hence
they are not pizzerias. They can now utilise Gastrony’s multiple brand module and add a new
marketplace for regular restaurants; which they did under the brand foode.se.
Now their pizzerias can be found on the marketplace pizza24.se and foode.se with just a click. But
the restaurants are only visible on foode.se.
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With the multiple brand module you can offer you client to not only be visible on one marketplace,
but on several, for free or for a fee of your choice.
White label
With our white label module you can upload your own graphical content such as background,
images and logotype for your marketplace. Use your own domain name (URL) and link that via
DNS to your Gastrony powered marketplace. Choose design from our templates or use our white
label service for fully customisable design for your marketplaces and apps.
Regional support
The platform support any currency including bitcoins. The language files are fully customisable
which enables you to have your marketplace in any language.
Geo Positioning
The geo position module make sure that your restaurants or food delivery partners receive the
correct address prior to delivery. The geo position module is regularly updated with address data
and works worldwide. For mobile devices or devices with GPS receiver (i.e.. smartphones and
tablets) the system automatically tracks the location of the customer ordering food.
Loyalty Program
Offer your restaurants a loyalty program. The platform support several loyalty campaigns such as
stamp collection and reward points collection with a reward points shop.
Stamp collection
Get a stamp for each order, when you have 10 stamp the cheapest dish on that order is free. With
this module you can specify max cost for a free dish and minimum order value to receive a stamp.
Customers can logon to your marketplace and see from which restaurants they have collected
stamps and number of stamps. You can choose if the restaurant or you as food ordering hub take
the cost for the free dish.
Reward points
Reward loyal customers by giving back points or tokens they can use in the reward shop to buy gift
cards for food or other merchandise of your choice. The exchange value (money for points) are
specified by you. You can choose if the restaurant or you as food ordering hub take the cost for the
exchange of points.
User profile
A user can order food online from your restaurants by creating an account or anonymous without
creating an account. Regardless of if the user choose to create an account; a profile will be created
where the order is stored. If the user choose to create an account; the user will be able to see
reward points or stamps collected (if enabled), manage stored credit card data and see order
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history. Should the user later choose to create an account, old orders on that same profile will
automatically attach to that account.
Facebook integration
Social media is a key for online success. At least we think so and that is why you can enable a
Facebook integration with your marketplace. By enable the Facebook module your users can
create an account with just one click and login to your marketplace via Facebook. If your users like
you on Facebook if will show on your marketplace as well.
Featured restaurants
Allow premium restaurants in each city to get a feature listing in your marketplace. Featured
restaurants will have an enormous exposure compared to non-featured restaurants. There are 3
featured spots in each city view which can be fixed or shared between featured restaurants. Let
them pay you a monthly fee to be listed as feature or give it out for free to premium restaurants in
the city, its up to you.
Delivery methods
Let your restaurant deliver by them self or help them with the delivery. The platform supports the
following delivery methods.
a) Restaurant own delivery
Delivery instructions will be sent to the restaurant’s Gastrony printer along with the food order.
The restaurant are responsible for their own delivery. Delivery areas and prices are set on each
restaurant. The customer will see the expected delivery time on the screen as a live
countdown.
b) Takeaway
The customer picks up the food at the restaurant.
c) External delivery (i.e. taxi)
An external delivery partner will have a Gastrony printer. When a food order is places on a
restaurant with this delivery method the following will happen:
I. A request will be sent to the delivery partner asking when they can pickup the food (0-90
minutes) at the restaurant address. They confirm with a time.
II. A food order slip will be printed on the restaurants Gastrony printer. They confirm the pickup
time -or- add time to the pickup time specified in (I).
III. A pickup confirmation is printed on the delivery partners Gastrony printer with the confirmed
pickup time and the delivery address.
IV. The customer will see the expected delivery time on the screen as a live countdown.
d) Gastrony Open Driver (TM)
Gastrony Open Driver (TM) is our own ”uber" crowdsourced delivery service. Let students, taxi
drivers, couriers, grandmothers, well anyone who wants to earn some extra money by delivery
your orders. There is only one requirement: a smartphone.
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Read more here (länk till open driver sidan)
Banner support
Do you want to make extra cash on your marketplace by selling banners? No problem. We have
support for a variety of banner sizes which can be presented on landing page, city view or
restaurant view. You are able to choose from global banners for all cities or local banners for
specific cities. You can also choose from fixed banners or rotate between several banners globally
or in a specific city.
Discount codes
We support several discount code types in the system that users can enter in the checkout
process. Example of codes you or your restaurants can create: one time codes or specific number
of time you can use a code. A code can be free drink or dish or discount in value or percentage.
You can specify if the value of the code shall be deducted from you as online food ordering system
or from the restaurants payout. All codes created by the restaurants themselves are always
deducted from restaurant payouts.
Review and Voting module
Let the restaurant customers review the restaurants after an successful order. User can rate a
restaurant one time per month if there are a prior order. Users a allowed to give up to 5 stars and
add a text piece that will be visible for other customers. Text pieces are not visible until moderated
and accepted by you. Restaurant are able to reply on a review if the BOBI module (back office for
restaurants) is enabled.
Upselling module
Upselling is a sales technique whereby a seller induces the customer to purchase more expensive
items, upgrades or other add-ons in an attempt to make a more profitable sale. If the upsell module
is activated the system will automatically try to upsell on orders. An example will be if there are 4
dishes but no drinks or only 3 sodas ordered, the system will recommend the user to buy more
soda. Another example is if there are desserts on the restaurant menu, and desserts are not
ordered; it will be recommended for the user.
Own domain names for individual restaurants
In the white label part we have described that you can use your own domain name for your online
food ordering system. But in addition to this, your individual restaurants can have their own domain
name. An example: You register ”321thai.com” for one your restaurant ”321 Thai Ltd.” and map it in
the Gastrony platform. Later once a customer visit ”321thai.com” (s)he will automatically redirect to
”321 Thai Ltd.”’s menu in your marketplace. Offer your restaurants this feature for free or for a fee
of your choice. It will however for sure boost your SEO (search engine optimisation) if you map
several domain like this.
Top seller on restaurant
This module will show the top 3 selling dishes on each restaurant menu for the convenience of
your customers.
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Build your own pizza
Activate this app for you pizza restaurants, and they will love you. Customers can build their own
pizza based on the ingredients available in the pizza restaurants (taken pizza menu) in a user
friendly interface. Once done it will be added to the cart. The price of the own built pizza will be set
by the restaurant based on a ground pizza and price per ingredient.
Save favourite
With this module returning customers can save a specific shopping cart with their favourite food
and modifications to the order. Next time they visit they are able to fill the cart with one click from
the favourite menu. (Required that the user is logged in via normal login or Facebook)
Modification of pizza or dish (ingredients)
Are a customer allergic to nuts or just don't like tomatoes? No problem as dishes are modifiable
prior to they are put in the shopping cart. A customer can remove or add ingredients on dished
marked as modifiable dishes such as pizzas etc. The price for modified dishes can be set with a
variety of options.
Photo menu
Let restaurants upload a nice photo of each dish in their menu to increase sale. Allow them to do
this free or for a fee. Photos of dishes can increase sales. Uploaded photos are distributed through
our CDN and delivered to customers via local servers for maximum usability and performance.
Associated menu items
Do restaurants want to give out a free drink if they order a pizza? No problem. The restaurant are
able to associate menu items as they like. Example: Free coke if large pizza, choose type of bread
for the sandwich etc.
Delayed delivery
Let users choose when they want delivery. A user can choose a delivery time up until 30 minutes
before the restaurant close delivery. A delayed delivery order will be sent out with a special notice
about delayed delivery to the restaurants order box.
Opening hours
Specify opening hours on each restaurants and delivery partners. Only restaurants open and/or
ready for delivery will be visible as online on your marketplace. Closed restaurants will be shown in
another section to avoid non expeditable online orders.
Optimised for top ranking
The marketplace is built by Gastrony with focus on usability, performance and search engine
optimisation. Your marketplace will automatically be held updated with the latest technology for
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web usability and performance as well as with the latest optimisation for search engine top ranking
technology.
Live chat
Allow customers and / or restaurants to live chat with your support team. Live chat is proven to
close deals faster and more inexpensive than phone support.
Payment System (inbound)
Let customers choose from multiple payment options
Visa / MasterCard/Amex (Stripe)
Connect your Stripe account to enable Visa, MasterCard and Diners payments direct in the
platform. With the Stripe integration, customers credit card number is securely stored in the
platform which makes the checkout process very smooth.
Visa / MasterCard/Amex/Diners (PayPal Express Checkout)
Connect your Paypal account to enable Visa, MasterCard, Amex and Diners via the Paypal
express checkout system. The user will be redirected to Paypal to complete the order.
Visa / MasterCard/Amex/Diners (Bambora)
Connect your Bambora account to enable Visa, MasterCard and Diners payments direct in the
platform. With the Bambora integration, customers credit card number is securely stored in the
platform which makes the checkout process very smooth.
Cash on Delivery (COD)
Enable COD for restaurants who handle the delivery by themselves. With this payment method the
customer pays direct to the restaurant on delivery.
Paypal
Connect your Paypal account to enable Paypal payments. The user will be redirected to Paypal to
complete the order.
BitCoin
Bitcoin uses peer-to-peer technology to operate with no central authority or banks; managing
transactions and the issuing of bitcoins is carried out collectively by the network. Bitcoin is open-
source; its design is public, nobody owns or controls Bitcoin and everyone can take part. Through
many of its unique properties, Bitcoin allows exciting uses that could not be covered by any
previous payment system. Read more at bitcoin.org
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Third Party Visa/MC Processing of (own integration)
If you wish to use any other third party processor for Visa or MasterCard just let us know. Our
platform is designed to work with almost any third party payment solution on the market.
Payout System (outbound)
Pay your restaurants for orders, deduct your commission. Several of our payout modules makes
the payout process seamless.
Reports module
This module contains a variety of reports for handling manual or automatic payouts to connected
restaurants. The reports reflect sales for the given payout period in total or for a specific restaurant.
The reports contains that high level of detail that will make your CFO or accountant super-happy.
As the platform grows, new reports will become available to cover the specific new part of the
platform.
Invoicing & deduction module
Once you do a payout to a restaurant, all fees you have setup in the platform are deducted from
that payout and an invoice is sent to the restaurant via email, regular mail or BOBI (if enabled).
Support for third party invoice printing and accounting are available.
Bank module (create custom bank file)
With the bank module, the system will automatically create a file containing all payouts which you
can upload to your bank for automation of payouts. This is highly recommended for all online food
ordering systems over 30 restaurants.
Restaurant Admin Panel (GRAP)
GRAP is the admin panel for restaurants. Every restaurant get an own unique login to GRAP
where they can manage their restaurant within the platform.
Dashboard & Statistics
Dashboard with sales statistics in numbers and graphs for a specific restaurants.
See and modify delivery areas
In GRAP restaurants can see and if they have own delivery; modify their delivery area via our
delivery area module. The module utilises google maps which restaurants can draw polygon boxes
over to set delivery area, price etc. for each specific polygon box.
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Payout reports
A section where restaurants can download payout specification and see expected amount of
upcoming payouts from you. The specifications provided here are reviewed and approved by
accounting firms to meet all requirement for international bookkeeping.
Review system (responses)
If a customer leaves feedback on a restaurant in the review system; the restaurant are able to read
and response to that anonymous feedback within GRAP. Restaurant responses are moderated
before published as a response in the public accessible review system.
Customer Relation Management (CRM)
The system includes a CRM system which gives you and your sales team everything you need to
get new business as well as maintain you current restaurants.
Sales Campaign Management (SCM)
Create sales campaigns for specific geographical areas, assign the campaign to an individual or
group of sales representatives and set due date. Now your sales team know which restaurants in
that are they have contacted, they can see sales status and commission.
Cloud storage of documents
Once you get a menu, agreement or other document from a restaurant, you can choose to store
that document digitally in our cloud (hosted by Amazon). You can choose from scan and upload the
document manually, or use our PC Windows Desktop application for scanning and uploading the
document, and attach that to a specific restaurant. This way every document you need is just a few
clicks away.
Budget, Commission and Salary management
Set a budget on an individual sales representative or team. Manage commission on sales. Search
download report for salary management.
Sales manager tracking
Let your sales representatives login and see their current budget which you can set for every
month and unique for every sales representative or team. They can track their progress as they go
from a web browser or smartphone.
External sales commissioning
Do you have an external sales force? No problem. Assign the sales agency a user, give them strict
external access and let them access only the parts in the CRM system that shows their activity.
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Logistics (Gastrony printer tracking etc)
The module allows you to track shipment in a web interface which was sent out via the Gastrony
Windows Desktop Profiler. Support for shipments via Postnord, DHL and UPS.
Snail mail module (Membit)
Normally payout specifications are sent out to restaurants via e-mail. This module let you choose
to send out printed payout specs to restaurants via regular ground or air mail once a payout is
created. You can also choose to debit the restaurant for this service per mail.
Telemarketing interface
In easy interface for telemarketing. A prospect is popping up for the sales representative within the
sales campaign and relevant information is displayed. Should the prospect be interested a click of
a button sends this prospect to post-sales division or sends out an agreement.
SIP IP-Telephony module
Compatible with the Telemarketing interface. Once a new prospect is displayed a click of a button
establish a SIP connection to the sales representatives phone which speeds up the ”dial time”
between calls. With this module your sales team don’t have to waste time on dialling phone
numbers.
E-mailing module
Send out newsletter or other material via email with this in-platform module. You can choose to
send emails to your restaurants or your customers.
Mail chimp module
Use mail chimp to automatically collect email addresses from your checkout page. If you enable
this module, an extra checkbox will be displayed on the checkout form; ”Sign me up to our
newsletter”. You can then use mail chimp to send out nice looking user friendly newsletters to your
customers.
Live chat module (integration to different operators)
Allow customers and / or restaurants to live chat with your support team. Live chat is proven to
close deals faster and more inexpensive than phone support.
Sales Dashboards an Apps
Do you love real-time graphs over your sales? Maybe a 80” LCD monitor on the wall with live sales
or just a tidy little smartphone app. We have a variety of live web dashboards and smartphone
apps from where you can track your sales live
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Live Sales Score Board
Let your sales representative compete! We can offer you a live score board where top sales
representatives are shown, with position in a live dashboard. Once a sales representative
(telemarketing or field sales) change status on a prospect to ”sold” a nice bell sound is ringing, and
the sales person is flashing on the score board, letting the rest of the team know that some one
may be ahead of them.
Backoffice Admin Panel
Backoffice panel to manage your connected restaurants and customers.
Full administration of brands / marketplaces
Set up a new marketplace domain in another country, set up a new domain for sushi in a city or
customise your current brand for restaurants in New York. Our backoffice admin panel lets you
control your platform from server to terminal.
Admin users management (levels)
Are you working in a ”need to know” environment. No problem. In the Gastrony platform you can
create user groups with access to specific areas in the admin panel. Let the sales team see the
CRM, let the support see technical pages and keep financial data to your financial team.
Gastrony Printer management
List gastrony printers connected to a specific restaurant, see connection strength, last connected
date and time, send an on-demand print. Add a new printer to a restaurant or delete a current
printer. With the printer management tool you have the same remote power as if you had the
printer in your hand.
SKU module
Sell your own things to your restaurants, and deduct the fee from their payouts. With the SKU
module you can add your own products i.e.. ”delivery bag” or ”phone support” or whatever you
choose to sell. Set SKU price, recurring billing cycle and add it to a customer.
Domain name module
Connect a domain name to a specific restaurant menu. In the white label part we have described
that you can use your own domain name for your online food ordering system. But in addition to
this, your individual restaurants can have their own domain name. An example: You register
”321thai.com” for one your restaurant ”321 Thai Ltd.” and map it in the Gastrony platform. Later
once a customer visit ”321thai.com” (s)he will automatically redirect to ”321 Thai Ltd.”’s menu in
your marketplace. Offer your restaurants this feature for free or for a fee of your choice. It will
however for sure boost your SEO (search engine optimisation) if you map several domain like this.
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Discount codes
We support several discount code types in the system that users can enter in the checkout
process. Example of codes you or your restaurants can create: one time codes or specific number
of time you can use a code. A code can be free drink or dish or discount in value or percentage.
You can specify if the value of the code shall be deducted from you as online food ordering system
or from the restaurants payout. All codes created by the restaurants themselves are always
deducted from restaurant payouts.
Order management
See orders live for a specific restaurant or for the whole system. This allows your customer support
to dig down and see detailed information on every order in the platform to be able to help
customers with requests or complaints.
Restaurant menu management
Every restaurant needs to digitalise their menu to enable customers to place orders via the system.
The menu management tool in the platform makes this process as easy as it can be. Insert a
simple dish with a price to complex dishes with mapped modifiable ingredients and variants.
Customer management
This allows your customer support to dig down and see detailed information, order history and
credit limits on a specific customer in the platform to be able to help customers with requests or
complaints.
Restaurant management
This allows your customer support to dig down and see detailed information, order history, delivery
areas, opening hours, SKU management, billing periods, payout details and much more on a
specific restaurant in the platform to be able to help restaurants with requests or complaints.
Google maps integrated to set delivery areas
Set a restaurants or delivery partners delivery area with help of Google maps. Just draw a polygon
box and add a delivery price to that box. Then draw a new and add another price to that box. With
polygon boxes the problem of large zip codes disappear. You can choose delivery area down to a
block or intersection.
Restaurant messaging module
Do you want to send a message, invoice, payout specs to all your restaurants? Gastrony’s
messaging module allows you to send messages to a specific Gastrony Printer, All Gastrony
printers in a specific city or all printers in the platform.
Full screen external dashboard monitor
Tell us which CEO or CFO that don't love to see sales stats on a live monitor in the office. The
Gastrony platform offers a variety of live fullscreen dashboards, including track orders, new
restaurants, area heat map etc.
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Invoice system
The system can create invoices to customers with a credit limit (i.e. companies) or to restaurants
where funds have been deducted from the payout or an due invoice where funds were insufficient
for deduction. Support for PDF invoice via web, PDF invoice via email, printed (manual) or printed
invoice via external printing service (automated).
REST API
access to every part in the system via REST API , read/write permissions
Gastrony Printer
Make it seamless and easy for your restaurants. Place the Gastrony Printer in your restaurants’
POS environment. Once they receive a new order trough your platform, the Gastrony Printer will
beep and print out the order. The restaurant then confirms delivery time which is nicely presented
for the customer in the web or smartphone interface.
Gastrony Printers GPRS
This printer is connecting to our platform via the cellular network (GPRS) and the only thing your
restaurants needs to provide is power. The printer has a backup battery in case of power outage.
An LCD display combined with an integrated keyboard lets restaurants manage new orders, re-
print orders or print out sales reports. The printed order slip can after order confirmation be passed
to the kitchen or the restaurants can have 2 Gastrony Printers one in the POS environment and
one in the Kitchen.
The GPRS printers comes with 3 options.
1. EU GPRS Subscription
A cellular data SIM card is pre-installed in the Gastrony Printer which can be used in most EU
countries. The mobile carrier is Telenor but with a roaming agreement within EU for optimal
coverage.
2. US GPRS Subscription
A cellular data SIM card is pre-installed in the Gastrony Printer which can be used in USA. The
mobile carrier is Verizon.
3. Own SIM card
Make a deal with a mobile carrier of your choice or use pre-paid SIM cards.
WiFi / LAN version
Ultrafast prints and communication. This printer is connecting to our platform via the internet, either
via a Local Area Network (Ethernet) cable or via WiFi. The restaurant must have their own internet
connection to use this version of the Gastrony Printer. The printer has a backup battery in case of
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power outage. An LCD display combined with an integrated keyboard lets restaurants manage new
orders, re-print orders or print out sales reports. The printed order slip can after order confirmation
be passed to the kitchen or the restaurants can have 2 Gastrony Printers one in the POS
environment and one in the Kitchen.
Custom menu module
Some restaurants needs to pass more data (especially franchise restaurants) to the platform with
an order. It could be local order numbers etc. In case of this we can open up and allow the
Gastrony Printer to do much more depending on the restaurants needs. Contact us and explain
your needs and we will propose a solution.
Virtual printer (with callcenter support)
Should you not want a hardware printer, and let the restaurants monitor incoming orders via e web-
interface, this is the module you want. This module is live connected to
Gastrony Windows Desktop Profiler
Windows Application which let you add Gastrony Printers to your inventory by scanning the
barcodes on the Gastrony Printers. The app also lets you map specific Gastrony Printers to
specific restaurants. Support for Dymo label printing, DHL, UPS and Postnord printing of shipping
labels. With this app you are also able to upgrade the firmware of the Gastrony Printers.
Drone Delivery (in progress)
OpenDriver is a major step towards cost-effective food delivery compared to in house or external
delivery trough taxi or courier service. But we want to try to take this one step further with semi-
automated drone delivery of food in urban cities.
FAA Regulations
The current flight regulations prohibits IFR drone delivery in many countries as it is now (only VFR
delivery are allowed), but it will be allowed when regulations are written into law. In the meanwhile
we are developing a platform to handle IFR drone delivery securely and cost effective.
In progress
This is an early project in progress. If you are a drone manufacturer who want to add your drones
to our API, or is an expert in the drone field, please contact us for a discussion or co-operation.
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Gastrony OpenDriver (TM)
Broaden your accessibility restaurant's delivery areas by the use of OpenDriver and use the local
drivers in the area.
What is open driver?
Gastrony Open Driver (TM) is our own ”uber" crowdsourced delivery service. Start your own
delivery service or let students, taxi drivers, couriers, grandmothers, well anyone who wants to
earn some extra money by delivery your orders. There is only one requirement: a smartphone.
Gastrony Open Driver order flow
This describes the Open Driver order flow in detail.
I. A food order is placed by a customer on a restaurant which has Open Driver as delivery
method.
II. The system starts searching for smartphones with the Open Driver app installed that are close
to the restaurant. If a phone is found a push notification is sent to that device asking the driver
if they want the delivery assignment.If they decline or don’t answer within seconds, a new
search will start.
III. The driver confirms with a time when they can be at the restaurant
IV. An order slip is printed on the Gastrony printer located in the restaurant with order information
and expected pickup time by the driver. The restaurant can confirm or add time.
V. The driver arrives on time and pickup the delivery at the restaurant, followed by a delivery to
the customer.
VI. Once the order is delivered the driver mark the order as delivered in the app and received the
delivery fee.
Trackable order
Every order placed within Gastrony Open Driver is fully trackable for the customer. The customer
will see a real time progress bar after the food order is placed where they can follow the different
steps in the order flow.
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iPhone App
OpenDriver is an app available for iPhone and Android that connects the external drivers to one or
several restaurants. In this way you can offer delivery to restaurants that previously would
otherwise only been able to offer takeaway to their customers. By using OpenDrivers you can
increase both your own and the restaurant's sales with an expanded availability by use of
crowdsourced drivers.
Let anyone deliver your orders
The application can be used by anyone anywhere (crowdsourced). As driver you earn a fixed
amount per order, which is calculated by that drivers specific delivery area fee. The more drivers
you have the more you can push down the fee´s for delivery and create competitiveness among
drivers.
Relation system
There are also possibilities for a specific restaurant to use a specific driver. If the restaurant and
driver wants to conclude their own deals and agreements. An example is if a restaurant wants to
use their own drivers during the day with a fixed delivery fee, but Ope Drivers (crowdsourced)
during the evening.
Realtime requirement and demand status
When the drivers are using the app they can observe realtime heat maps of the current order flow
to give an indication as to where the most order are placed. By the use of this information the
drivers can get a better overview of where they are supposed to be waiting geographically to
optimize delivery and earnings. The price for a delivery is calculated by and demand and
availability formula wheres high demand and low availability equals to higher delivery fees.
See earnings in app
The app allows drivers to constantly see how much it has earned during the day, changing its
delivery fees and -areas for customers and many other settings. In this way, drivers compete with
each other's prices to get more orders.
Pickup and deliver orders with a touch
OpenDriver is an app that connects the external drivers to one or several restaurants. When the
driver is logged onto the app, he or she can directly receive orders from restaurants as they are
connected to. When the driver is assigned a new order, he or she is notified directly in the app.
Thereafter, the driver either accept the order with a response time they will think it will take to get
the to the pickup location or deny the order. If the order is accepted it is send to the restaurant
where they can accept or adding time to the drivers response time. The restaurant can then focus
on preparing the food, while driver gets a response in the app when exactly he is supposed to be
at the pickup location. If the order is denied by the driver it goes on to the next connected driver.
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IPhone and Android app
Smartphone apps for food ordering on-the-go.
Fully branded apps
Get your own apps for your brands and let your customers order from your restaurants on-the-go.
The apps are like micro marketplaces with the same functionality as the web-marketplace.
Features included in the apps are.
• Geo Positioning
• Stamps
• Reward points
• Account / User management
• Facebook integration (facebook logon)
• Sponsored restaurants
• Review and Voting system for users
• Upsale system
• Top seller on restaurant
• Build your own pizza
• Modification of pizza/food (ingredients)
• Associated menu (i.e., free cola if large pizza)
• Delayed delivery
Services
Support
We offer two types of support agreement. Pay-per-case or subscription. Our highly trained support
staff helps you with everything from setting up individual restaurants to advanced API integrations.
Rebrand service
Choose any of our design templates and upload your logotype or use our by the hour rebranding
service of your marketplace to get it look exactly as you wish.
Service & Repair
Our service and repair agreement can be applied per printer and is a insurance for external or
internal damage of the printer. Once we receive a broken printer it will be replaced with a new or
repaired printer for free.
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