1. Making Sense Of
Internet Marketing
Google Analytics, Facebook, SEO and Pay-Per-Click
by John Barron, GravityFree

2. What Do I Do?

3. What Do I Do?
• Facebook Is So Popular!

4. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?

5. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?
• PPC Is So Expensive

6. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?
• PPC Is So Expensive
• SEO Is For Witch
Doctors

7. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?
• PPC Is So Expensive
• SEO Is For Witch
Doctors
• I’ll Just Do Print Ads

8. What Do People Do
Online?

9. What Do People Do
Online?
• Talk, Consume, Search

10. What Do People Do
Online?
• Talk, Consume, Search
• Talk on social sites,
email, instant msg.,
games (1/3)

11. What Do People Do
Online?
• Talk, Consume, Search
• Talk on social sites,
email, instant msg.,
games (1/3)
• Consume Content
like news, video, (1/2)

12. What Do People Do
Online?
• Talk, Consume, Search
• Talk on social sites,
email, instant msg.,
games (1/3)
• Consume Content
like news, video, (1/2)
• Search on Google,
portals, classifieds
(1/6)

13. What I Will Talk About

14. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics

15. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook

16. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking

17. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking
• How To Manage Pay-Per-Click

18. Google Analytics

19. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site

20. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site

21. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site
• Bounce rate

22. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site
• Bounce rate
• Avg. page views

23. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site
• Bounce rate
• Avg. page views
• URL Goals (inquiries, email signups)

24. Google Analytics
(cont.)

25. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From

26. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography

27. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source

28. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source
• Cost of PPC

29. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source
• Cost of PPC
• Keyword source

30. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source
• Cost of PPC
• Keyword source
• Mobile vs. desktop

59. Google Analytics
(cont.)

60. Google Analytics
(cont.)
• Calendar Comparisons

61. Google Analytics
(cont.)
• Calendar Comparisons
• Goals Let You Know If Specific Actions Are
Being Taken

62. Google Analytics
(cont.)
• Calendar Comparisons
• Goals Let You Know If Specific Actions Are
Being Taken
• Inquiry, email signup

63. Google Analytics
(cont.)
• Calendar Comparisons
• Goals Let You Know If Specific Actions Are
Being Taken
• Inquiry, email signup
• Must require url for simple setup

77. FaceBook

78. FaceBook
• From 2009 to 2010, The Average Visitor
Spent 66% More Time On Social Sites
(Nielson Wire)

79. FaceBook
• From 2009 to 2010, The Average Visitor
Spent 66% More Time On Social Sites
(Nielson Wire)
• 888,000+ People Join FB Every Day

80. FaceBook
• From 2009 to 2010, The Average Visitor
Spent 66% More Time On Social Sites
(Nielson Wire)
• 888,000+ People Join FB Every Day
• Consumers Are 50% More Likely To Buy If
They Are Engaged Via Social Media
(Chadwick Martin Bailey)

84. FaceBook

85. FaceBook
• What Do You Post To Your Page?

86. FaceBook
• What Do You Post To Your Page?
• Event notices, specials

87. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area

88. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area
• Videos and photos

89. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area
• Videos and photos
• Blog posts or links to articles

90. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area
• Videos and photos
• Blog posts or links to articles
• Answers to questions, email topics

91. FaceBook (Cont.)

92. FaceBook (Cont.)
• What Do You Post?

93. FaceBook (Cont.)
• What Do You Post?
• Stories about guests

94. FaceBook (Cont.)
• What Do You Post?
• Stories about guests
• Contests (requires tool like
Wildfire.com)

95. FaceBook (Cont.)
• What Do You Post?
• Stories about guests
• Contests (requires tool like
Wildfire.com)
• Trivia questions

96. FaceBook (Cont.)
• What Do You Post?
• Stories about guests
• Contests (requires tool like
Wildfire.com)
• Trivia questions
• Blog posts or links to articles

97. FaceBook Friends

98. FaceBook Friends
• How Do You Get More?

99. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)

100. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)
• Run FB ad campaign (see Advertising link
at bottom of FB page)

101. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)
• Run FB ad campaign (see Advertising link
at bottom of FB page)
• Contest (must use 3rd party)

102. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)
• Run FB ad campaign (see Advertising link
at bottom of FB page)
• Contest (must use 3rd party)
• Send guests an email

114. Search Engine
Optimization (SEO)

115. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?

116. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles

117. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles
• External elements like links, citations

118. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles
• External elements like links, citations
• Local search is becoming more important

119. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles
• External elements like links, citations
• Local search is becoming more important
• Facebook activity can have an impact

120. Search Engine
Optimization (SEO)

121. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank

122. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords

123. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords
• Page titles (up to 2 keywords, plus brand)

124. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords
• Page titles (up to 2 keywords, plus brand)
• Internal linking, url file names, address in
footer

125. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords
• Page titles (up to 2 keywords, plus brand)
• Internal linking, url file names, address in
footer
• Do the Google cache test

139. SEO (cont.)

140. SEO (cont.)
• Link Building Ways Heavily On Rank

141. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)

142. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)
• press releases (free-press-release.com)

143. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)
• press releases (free-press-release.com)
• comment on blogs

144. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)
• press releases (free-press-release.com)
• comment on blogs
• Use opensiteexplorer.org

153. Local SEO

154. Local SEO
• Almost As Important As Organic

155. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)

156. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)
• Submit to local search engines (Google,
Yahoo!, Bing)

157. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)
• Submit to local search engines (Google,
Yahoo!, Bing)
• Submit to directories, review sites

158. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)
• Submit to local search engines (Google,
Yahoo!, Bing)
• Submit to directories, review sites
• Make sure information is consistent

170. PPC Advertising

171. PPC Advertising
• Works As Compliment To SEO

172. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)

173. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)
• Write ads with keywords in mind

174. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)
• Write ads with keywords in mind
• Take user to appropriate page

175. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)
• Write ads with keywords in mind
• Take user to appropriate page
• Bid for best performing traffic, not
necessarily first

186. Time For Questions

187. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics

188. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook

189. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking

190. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking
• How To Manage Pay-Per-Click

191. Where You Can Find
Out More

192. Where You Can Find
Out More
• facebook.com/jfbppc

193. Where You Can Find
Out More
• facebook.com/jfbppc
• twitter: @jbster13

194. Where You Can Find
Out More
• facebook.com/jfbppc
• twitter: @jbster13
• slideshare.net/
JohnBarron1