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Creating an Aligned Plan
Welcome – the session will begin shortly!
Companies achieve only 33% of expected results
from their strategic plans.
The Gap between expectation and performance is
a failure of companies to execute strategy.
Markon Associates and the Economist Intelligence Unit
Align the team!
• Create buy-in
• Create a roadmap for success (Annual
Objectives, anyone??)
• Create Clear Roles and Responsibilities
• Create Accountability
• How? Create an aligned Plan
Agenda
• Who we are
• Why Plan?
• The 6 Steps to Mission Planning
• Tips for your Planning Session
• Q&A with an Ace
Atlanta, GA
• President of Afterburner
• USAF F-15 Mission Commander
• U.S. Presidential Escort Missions
• Air Force Academy Graduate
• M.S. Aerospace Science / MBA from UT
• Instructor Pilot of the Year at USAF Training HQ
• Embedded with Silicon Valley Tech Company in 2015
Thor
FLAWLESS EXECUTION CYCLE
PLAN BRIEF
EXECUTEDEBRIEF
WIN!
WHY PLAN?
• Stay ahead of the rate of change in the marketplace.
– “We are making a shift. We are no longer capable of just conducting ‘transactions’
in the marketplace – we need to provide transformative solutions. The value
proposition that we must offer has to change.”
Âť SVP of Sales, Med Device Industry
• Innovate.
– “We are purusing our second act of innovation, a feat that is typically elusive in the
tech industry. We need to be completely aligned as we pursue the next frontier.”
Âť CEO, Tech Industry
• Create Alignment.
– “It feels like we’ve got 3,000 CEOs in this company.”
Âť SVP of Business Unit, Tech Industry
8
TACTICALLY FOCUSED
ORGANIZATION
Prometheus Process by John Warden. Copyright 2002-2012, Venturist ÂŽ, Inc.
STRATEGICALLY ALIGNED
ORGANIZATION
Prometheus Process by John Warden. Copyright 2002-2012, Venturist ÂŽ, Inc.
TWO CHOICES
Tactical VS Strategic
Tactically Focused Organization Strategically Focused Organization
Prometheus Process by John Warden. Copyright 2002-2012, Venturist ÂŽ, Inc.
FLAWLESS EXECUTION CYCLE
BRIEF
EXECUTEDEBRIEF
WIN!
PLAN
Rapid Planning
“Ace” Leadership / Decision Maker
80% Planning
Open Planning – Many Minds
Team Execution
Planning Concepts
01 Determine the Mission Objective
02 Identify the Threat
04 Evaluate Lessons Learned
03 Identify Your Available Resources
05 Develop Course of Action / Tactics
06 Plan for Contingencies
Six Steps to Mission Planning
01 Determine the Mission Objective
02 Identify the Threat
04 Evaluate Lessons Learned
03 Identify Your Available Resources
05 Develop Course of Action / Tactics
06 Plan for Contingencies
Six Steps to Mission Planning
DEFINE
ALIGN
ASSIGN
Determine the Mission Objective
Clear
Measureable
Aligned
Achievable
01
01 Mission Objective
Six Steps to Mission Planning
02 Identify the Threat
02 Identify the Threat
Six Steps to Mission Planning
Complacency, Indifference & Apathy
Lack of Funding / Resource Allocation
Lack of Leadership Support
Loss of Critical Personnel
Lack of Communication
Silos
Competing Priorities
01 Determine the Mission Objective
02 Identify the Threat
03
Available or accessible to achieve
the mission objective
Six Steps to Mission Planning
Identify Your Available Resources
Have You Considered:
• People (experience)
• Equipment
• Facilities
• Budget
• Third Parties / Vendors
• Customers
• Opportunities
01 Determine the Mission Objective
02 Identify the Threat
04 Evaluate Lessons Learned
03 Identify Your Available Resources
Six Steps to Mission Planning
• Lessons Learned Database
• Experience
01 Determine the Mission Objective
02 Identify the Threat
04 Evaluate Lessons Learned
03 Identify Your Available Resources
05 Develop Course of Action / Tactics
Six Steps to Mission Planning
RED TEAM
01 Determine the Mission Objective
02 Identify the Threat
04 Evaluate Lessons Learned
03 Identify Your Available Resources
05 Develop Course of Action / Tactics
06 Plan for Contingencies
Six Steps to Mission Planning
Tips for Your Planning Session
• Ensure you have the right team in the room
• Strive to conduct the session in-person
• Identify your Red Team up front
• Create your HDD and draft Mission Objective
first!
• Kickoff the session with an explanation from
the Champion
• Plan for 4-6 hours (but it may be much less)
Q&A with an Ace
• Mark Paske
– VP of Sales for a Tech Company and
leader for 100s of sales team members.
Responsible for $1bn+ in annual sales
revenue.
– Completed Planning sessions for 3
Missions with his North American Sales
Teams
Joel “Thor” Neeb
thor@afterburner.com
Afterburner.com
@AfterburnerInc
#FlawlessExecution

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Afterburner Webinars | Creating an Aligned Plan

  • 1. Creating an Aligned Plan Welcome – the session will begin shortly!
  • 2. Companies achieve only 33% of expected results from their strategic plans. The Gap between expectation and performance is a failure of companies to execute strategy. Markon Associates and the Economist Intelligence Unit
  • 3. Align the team! • Create buy-in • Create a roadmap for success (Annual Objectives, anyone??) • Create Clear Roles and Responsibilities • Create Accountability • How? Create an aligned Plan
  • 4. Agenda • Who we are • Why Plan? • The 6 Steps to Mission Planning • Tips for your Planning Session • Q&A with an Ace
  • 5. Atlanta, GA • President of Afterburner • USAF F-15 Mission Commander • U.S. Presidential Escort Missions • Air Force Academy Graduate • M.S. Aerospace Science / MBA from UT • Instructor Pilot of the Year at USAF Training HQ • Embedded with Silicon Valley Tech Company in 2015 Thor
  • 6.
  • 7. FLAWLESS EXECUTION CYCLE PLAN BRIEF EXECUTEDEBRIEF WIN!
  • 8. WHY PLAN? • Stay ahead of the rate of change in the marketplace. – “We are making a shift. We are no longer capable of just conducting ‘transactions’ in the marketplace – we need to provide transformative solutions. The value proposition that we must offer has to change.” Âť SVP of Sales, Med Device Industry • Innovate. – “We are purusing our second act of innovation, a feat that is typically elusive in the tech industry. We need to be completely aligned as we pursue the next frontier.” Âť CEO, Tech Industry • Create Alignment. – “It feels like we’ve got 3,000 CEOs in this company.” Âť SVP of Business Unit, Tech Industry 8
  • 9. TACTICALLY FOCUSED ORGANIZATION Prometheus Process by John Warden. Copyright 2002-2012, Venturist ÂŽ, Inc.
  • 10. STRATEGICALLY ALIGNED ORGANIZATION Prometheus Process by John Warden. Copyright 2002-2012, Venturist ÂŽ, Inc.
  • 11. TWO CHOICES Tactical VS Strategic Tactically Focused Organization Strategically Focused Organization Prometheus Process by John Warden. Copyright 2002-2012, Venturist ÂŽ, Inc.
  • 12.
  • 14. Rapid Planning “Ace” Leadership / Decision Maker 80% Planning Open Planning – Many Minds Team Execution Planning Concepts
  • 15. 01 Determine the Mission Objective 02 Identify the Threat 04 Evaluate Lessons Learned 03 Identify Your Available Resources 05 Develop Course of Action / Tactics 06 Plan for Contingencies Six Steps to Mission Planning
  • 16. 01 Determine the Mission Objective 02 Identify the Threat 04 Evaluate Lessons Learned 03 Identify Your Available Resources 05 Develop Course of Action / Tactics 06 Plan for Contingencies Six Steps to Mission Planning DEFINE ALIGN ASSIGN
  • 17. Determine the Mission Objective Clear Measureable Aligned Achievable 01
  • 18. 01 Mission Objective Six Steps to Mission Planning 02 Identify the Threat
  • 19. 02 Identify the Threat Six Steps to Mission Planning Complacency, Indifference & Apathy Lack of Funding / Resource Allocation Lack of Leadership Support Loss of Critical Personnel Lack of Communication Silos Competing Priorities
  • 20. 01 Determine the Mission Objective 02 Identify the Threat 03 Available or accessible to achieve the mission objective Six Steps to Mission Planning Identify Your Available Resources Have You Considered: • People (experience) • Equipment • Facilities • Budget • Third Parties / Vendors • Customers • Opportunities
  • 21. 01 Determine the Mission Objective 02 Identify the Threat 04 Evaluate Lessons Learned 03 Identify Your Available Resources Six Steps to Mission Planning • Lessons Learned Database • Experience
  • 22.
  • 23. 01 Determine the Mission Objective 02 Identify the Threat 04 Evaluate Lessons Learned 03 Identify Your Available Resources 05 Develop Course of Action / Tactics Six Steps to Mission Planning
  • 25. 01 Determine the Mission Objective 02 Identify the Threat 04 Evaluate Lessons Learned 03 Identify Your Available Resources 05 Develop Course of Action / Tactics 06 Plan for Contingencies Six Steps to Mission Planning
  • 26. Tips for Your Planning Session • Ensure you have the right team in the room • Strive to conduct the session in-person • Identify your Red Team up front • Create your HDD and draft Mission Objective first! • Kickoff the session with an explanation from the Champion • Plan for 4-6 hours (but it may be much less)
  • 27. Q&A with an Ace • Mark Paske – VP of Sales for a Tech Company and leader for 100s of sales team members. Responsible for $1bn+ in annual sales revenue. – Completed Planning sessions for 3 Missions with his North American Sales Teams
  • 28.