blogs

1. SEO main areas of focus
start early, plan ahead

2. Targeted Keywords.
What are your focus keywords?
Are they too competitive/specialized?
Do they fit into what you are writing?

3. Title Tags.
65 characters fit in most search engine displays.
On the homepage lead with blog name.
On post pages follow with blog name.

4. Meta Description.
Not specifically SEO relevant.
Click through rate helps rankings.
Meta Desc. acts at ad text.
Make it count.

5. Post URLS
Customize each blog post url if you can.
Use keywords and lead with most relevant.
Plugins can help, some tools have it built in.

6. Format and Focus

7. Yoast.

8. What to do with Keywords
Theming is very important in SEO
Figure out what keywords relate to each page and
use them only where it makes absolute sense.
Content should be enough to give search engines
enough text to assign relevance to a page.

9. URL and Site Structure
Name your directories/categories with keywords.
Nest like content in categories (have good data
architecture).
Name your pages and posts with relevance
Use keywords in internal links.
Wordpress users check out Yoast.

10. Blog Content.
More text is better than too little text.
Realize you are writing for the web ( users and
search engines) This is not at advertisement.
Figure out what the page is about, what keywords
are related, use those keywords strategically.
Use links.

11. YOUR SITE

12. YOUR SITE
OFF SITE ELEMENTS

13. KEYWORDS
YOUR SITE
IN THE LINK
OFF SITE ELEMENTS

14. PAGES RELATED TO
YOUR CONTENT
KEYWORDS
YOUR SITE
IN THE LINK
OFF SITE ELEMENTS

15. PAGES RELATED TO SITES WITH
YOUR CONTENT AUTHORITY
KEYWORDS
YOUR SITE
IN THE LINK
OFF SITE ELEMENTS

16. PAGES RELATED TO SITES WITH
YOUR CONTENT AUTHORITY
KEYWORDS KEYWORDS
YOUR SITE
IN THE LINK IN THE LINK
OFF SITE ELEMENTS

17. Internal Linking
Do you write about related topics?
Link internally using keywords when ever you can.
Don’t use “click here”
Link text in paragraphs where it makes sense.

18. Videos and Images
Videos are often great to communicate an idea,
but they do nothing for content.
Images with text and diagrams lock content that
might be good for SEO
All items should have a true HTML text component
and images should have ALT tags.

19. Tools to Use
Google Keyword Research Tool
Google Webmaster Tools
Have a Sitemap
Spider simulators. Screaming Frog SEO Spider