Pingboard needed case studies they could use to close deals. In just one year, Case Study Buddy helped them create over 10 studies, faster and better than they could've done them in-house.
2. The Company
Pingboard is bringing an end to the
days of messy org charts by making it
easy for teams to learn about the
people they work with, from anywhere
in the world.
3. The Challenge
Pingboard wanted to give their sales
team a way to show leads the
success their clients were having with
their software.
But without resources to build case
studies in-house, Pingboard needed
a trusted partner to put them
together.
4. We wanted to figure out who could help us do this in an efficient,
cost effective way, but most importantly in a way that we felt good
about the quality.
CAMERON NOURI
DIRECTOR OF GROWTH, PINGBOARD
5. The Solution
Case Study Buddy took the time to
understand Pingboard’s goals,
company and culture.
After defining the format the case
studies would follow, Case Study
Buddy interviewed Pingboard’s
clients, capturing detailed quotes
that told the story behind the
software.
6. It was definitely a little nerve wracking at first. But after we
listened to the first interview, once we heard how Case Study
Buddy handled the situation, built rapport with our clients, and
made them feel comfortable, that’s what really sold us.
CAMERON NOURI
DIRECTOR OF GROWTH, PINGBOARD
7. The Result
Pingboard began using Case
Study Buddy every time they had
a story to share.
Case studies quickly became a
critical and valuable part of their
sales process, helping leads get
internal buy-in and close more
deals.
8. It was amazing how quickly Case Study Buddy came to
understand who we are and how we communicate. What they
delivered was always beautiful. It felt like someone on our own
team had written it.
CAMERON NOURI
DIRECTOR OF GROWTH, PINGBOARD
9. Get a team with a process that’s
proven to deliver.
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