How To Leverage The Power Of The Cloud For Your Business

1. Steve Meister
Sales Engineer Senior
Steve.Meister@Centurylink.com
Joel Katz
Sales Engineering Manager
Joel.Katz@Centurylink.com
Leveraging the Power of the Cloud
For Your Business

2. Agenda
• Cloud Trends And Considerations For Your Business
• What
• Why
• How
• Top Cloud Types and Uses: Options for Getting
Started with the Cloud
• SaaS
• IaaS
• PaaS
2

3. CLOUD TRENDS AND CONSIDERATIONS

4. CEO’s View Of Technology for Future of Business
1,700
CEOs
71%
identified technology
#1
factor = success
4

5. The In-Sourcing Iceberg
Hardware
Insurance
Support Staff
(Finance,
Asset/Contract
Management)
Break-Fix
Downtime and
Labor
Time to Market
VMware
estimates that
nearly 70% of
typical nonvirtualized IT
budgets are
spent simply
maintaining
existing
infrastructure,
leaving little time
or money for
innovation.

6. Cloud Usage Trends
88%
Enterprise
Commercial
Apps Moving to
the Cloud
30%
of IT budgets
being allocated
to cloud
deployments
74%
Companies
have deployed
hybrid cloud
services
$73B
Sales
Estimated for
Public Cloud in
2015

7. 2013 QUESTION FROM THE BOARD
YOURCOMPANY
WHY AREN’T WE
RUNNING MORE IN “THE
CLOUD”?
VIRTUALWORKLOADS
PHYSICALWORKLOADS
YOURNETWORK
What Is “Cloud”
YOURSECURITY
“The Cloud” = NOT IN MY DATA CENTER

8. Business Drivers for Cloud – “Why Cloud”
1. Speed to Market
2. Financial Efficiency
3. Business Expansion
4. Global Expansion
5. Core Competency

9. What does the competitive
market look like ?
How To Get There!!
YOUR
COMPANY
YOURCOMPANY
PUBLICCLOUD
DEDICATEDCLOUD
VIRTUALWORLOADS
PHYSICALWORLOADS
YOURNETWORK
YOURSECURITY
How to get there from here?
CLOUDSTORAGE
PARTNER
ECOSYSTEM

10. LEAP TO THE CLOUD
BROUGHT
TO YOU
BY
“PURE CLOUD” INC.
“Pure cloud” providers don’t offer a smooth
path to the cloud, expecting customers to make
a leap from today’s self-hosted environment to
full public or dedicated cloud, or not at all.
WHENYOUGET
HERE,ITWILL
BEAWESOME!
YOURCOMPANY
PUBLIC CLOUD
DEDICATED CLOUD
VIRTUALWORLOADS
PHYSICALWORLOADS
YOURNETWORK
YOURSECURITY
OK…
CLOUD STORAGE
PARTNER
ECOSYSTEM

11. CRAWL TO THE CLOUD
Consultants can design and build a custom
cloud, but it will cost you more and take
longer.
BROUGHT
TO YOU
BY
CONSULTANTS, INC.
Y U C MA Y
ORO PN
PUBLIC CLOUD
DEDICATED CLOUD
YOURCOMPANY
VIRTUALWORKLOADS
PHYSICALWORKLOADS
YOURNETWORK
YOURSECURITY
WHEN IT’S
DONE, IT
WILL BE
AWESOME!
$$
$$$$$
$$$$$
CLOUD STORAGE
PARTNER
ECOSYSTEM

12. THE MIRAGE CLOUD
BROUGHT
TO YOU
BY
Some companies promise more than they can
actually deliver.
CIRCUS, INC.
Y U C MA Y
ORO PN
PUBLIC CLOUD
DO I HEAR
SCREAMING?
DEDICATED CLOUD
YOURCOMPANY
IT WILL BE
AWESOME!
AAAAYYIIIIEEEEEAAAGG
GHH!
VIRTUALWORLOADS
PHYSICALWORLOADS
MANAGED HOSTING
YOURNETWORK
YOURSECURITY
CLOUD STORAGE
PARTNER
ECOSYSTEM

13. How is Savvis Cloud different?

14. STAIRWAY TO THE CLOUD
BROUGHT
TO YOU
BY
All workloads are not created equal. ONLY SAVVIS covers
the complete spectrum of global services, from co-location
to public cloud, from alpha-testing to mission-critical.
SUPPORT
Our 24/7 global help
desk is staffed with
certified experts.
CONSULTING
We will help you design
the environment that’s
right for you.
YOUR COMPANY
YOUR APPS
ONBOARDING
We will help
you get
started.
MANAGED SERVICES
We will help you manage
your infrastructure,
including full-time
dedicated staff if
necessary.
PORTAL
Provision computing
resources and storage,
monitor workloads and
move them around, all
from your desk, tablet
or smart phone.
Savvis Cloud
PUBLIC CLOUD
DEDICATED CLOUD
CLOUD STORAGE
PARTNER
ECOSYSTEM
SUPPLY CHAIN
PRIVATE CLOUD
MANAGED HOSTING
CO-LOCATION
NETWORK
YOUR NETWORK
SECURITY
YOURSECURITY
NETWORK
Since we own our network,
we can connect your network
to ours in any way you need.
ECOSYSTEM
Our ecosystem of
partners extends
your options.. Plugand-play as you
need, even to other
clouds.
SECURITY
Our security is world-class for
mission-critical workloads,
trusted and used by
governments, financial and
medical institutions.

15. CenturyLink-Savvis as Industry Leader
Recognized
leader in
The Gartner
Magic Quadrant
for Managed
Hosting, 2012
Gartner, Inc., Magic Quadrant for Managed Hosting, NA, Douglas Toombs, Lydia Leong, Bob Gill, Tiny Haynes, Gregor Petri . April 9,
2013 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The
Gartner document is available upon request from CenturyLink. Gartner does not endorse any vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular purpose.

16. TOP CLOUD TYPES AND USES

17. Three Common Types of Cloud Services
SaaS
IaaS
PaaS
Software as a Service
Infrastructure as a Service
Platform as a Service
Consume
Host
Build
Software distribution
model where applications
are hosted by a provider and
delivered to users through
the cloud.
Server management
model where an entity
outsources the equipment
they use to support IT
operations.
Hardware rental model
including pre-installed OS
and software, storage, and
network capacity over the
Internet.
Examples:
• Hosted Exchange
• SalesForce.com
• Symantec Security
Solutions
• E-Commerce Solutions
Examples:
Examples:
• Web Servers
• Storage Area Networks
• Application environments
for software development
• Networking components
• Force.com
• AppFog

18. What’s in a Stack
Applications
Applications
Applications
Data
Data
Data
Data
Runtime
Runtime
Runtime
Runtime
Middleware
Middleware
Middleware
Database
Database
Database
O/S
O/S
Virtualization
Virtualization
Servers
Servers
Storage
Networking
Applications
Managed services
O/S
Middleware
Database
O/S
Virtualization
Virtualization
Servers
Servers
Storage
Storage
Storage
Networking
Networking
Networking
Managed services
Software
(as a Service)
Infrastructure
(as a service)
Managed services
Platform
(as a Service)
Self Managed
(COLO)

20. Category: Retail
AE: Aaron Murphy
SE: Steve Hobbs
Case Study: Hxxx Yxxx
•
•
•
•
Industry: Retail
Background: Small family owned HVAC shop. Current CTL customer with 5
locations.
Solution/Products Sold: Hosted Exchange. 220 Exchange users,
Why Customer Bought/Factors: Customer needed to free up limited internal IT
resources, was spending to much time on maintaining their premises MS exchange
server. Also did not want to purchase latest MS Exchange 2010 and load it on a
new server
•
Does (what customer does with our product) Exchange 2010 and Outlook
provide a seamless email experience across the customers PCs, phones
and browsers. These new features help the customer organize and
prioritize the communications in their inbox more efficiently..
•
Means (what “Does” means to the customer): Avoid any Downtime and
feel an ease about it, Don’t have to worry about a catastrophic geographic
event putting their business data at risk. They can focus on their business
not IT.
20

21. Evolution of Memory Storage
21

22. Top Uses for IaaS Object Cloud Storage
Archive Data
Archive items static in
nature to meet retention
and regulatory policies,
ensure data integrity
over time.
Back up Data
Prevent data loss in the
event of hardware failure.
Redundant data center
availability can ensure
data is available at any
time.
Top industries:
- Legal
- Healthcare
- Software developers

23. Case Study: Cxxxxxx Medical Center
•
•
•
•
•
•
Category: Medical
AE: Tracy Wertz
SE: Robert Williams/Fred Gardner
Industry: Medical
Background: Multi-location regional hospital with a single datacenter.
Solution/Products Sold: Savvis Cloud Storage with Riverbed Whitewater cloud
storage gateway.
Why Customer Bought/Factors: Customer knew they needed a better solution to
store patient information than a non-redundant SAN/Tape system at a single, nonhardened datacenter. They did not have the budget or staff to build a redundant inhouse solution. They were concerned with maintaining regulatory compliance
(HIPPA) with an outsourced solution. Cloud Storage became a compelling solution
for them when combined with the Riverbed Whitewater appliance. Cloud storage
offered scalable, resilient infrastructure with predictable costs, while the Riverbed
Whitewater, because it integrates seamlessly with the Savvis Storage API and
existing customer backup systems, was able to assuage their regulatory concerns by
assuring data integrity, in-flight and at-rest encryption, and detailed logging of data
transfers.
Does (what customer does with our product): Allows the customer to meet
the data integrity and retention component of their regulatory requirements
while maintaining the privacy and security components of this same regieme.
Means (what “Does” means to the customer): Customer’s crucial patent
records are securely backed up while maintaining regulatory compliance.
23

24. Top Uses for IaaS Cloud Servers
Business
Application Server
Cloud server clusters can be used to for apps such as
human resources, work plan management and online
transaction processing
Web Application
Development
Cost effective model for quickly building and replicating
software build and test environments.

25. Case Study: Sxxxx Exx Associates
•
•
•
•
•
•
Category: Retail
AE: John Julia
SE: Corey Schnoke
Industry: Family Optometry
Background: The customer knew it was time to move to a tier one carrier. Their
previous carrier had failed to deliver the level of service required to run their going
business.
Solution/Products Sold: IQ Private Port enhanced Port with VPDC (Cloud).
Why Customer Bought/Factors The customer wanted to do business with a
reliable tier one carrier that could offer them the level of service required by their
business. Adding in the VPDC solution offered higher availability for their most
mission critical of application’s.
Does (what customer does with our product): Standardized data network at
all their offices. Access hosted family practice Application via VPDC(Cloud)
and the MPLS network.
Means (what “Does” means to the customer): Avoid any downtime and feel
at ease about it. Continue to produce revenue and manage the scheduling
needs of the practice.
25

26. Where Are You Storing Your Big Data
26

27. Top Uses of Private Cloud - PaaS
Virtualized
Software Development Environment
A single-tenant private cloud for
designing, modifying, testing, and
publishing new software and web apps
using a web-based control panel.
Helps:
- Bring new products to market faster
- Replicate and scale on-demand
- Manage entire environments from
anywhere
Virtualizes the entire application
topology AND supporting infrastructure

28. Managed Office – New Offering
CenturyLink Managed Office bundles data, voice and
core business applications with end-to-end management.
+
+
Managed Data
Includes a data
connection to the
CenturyLink IP/MPLS
network
Managed Voice
Includes IP phones,
management portals and
equipment, as well as
installation
Managed
Applications
Includes software to run
everything from email to
data backup and security

29. The Merger of Two Companies
Seamless end-to-end integration
+
Best-in-Class
Connectivity
across our owned
and operated Tier 1
global network.
+
Industry-leading
Cloud
and hosting
solutions and
expertise.
Uncompromising
Commitment
to working with our
customers.

30. What else do you want to know?
?
30

31. Thank You
Joel Katz
Sales Engineering Manager
Joel.Katz@Centurylink.com
Steve Meister
Sales Engineer Senior
Steve.Meister@Centurylink.com
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