This is a quick reminder of the 8 Must Have Elements that must be evident above the fold for all your Ecommerce Product Pages.

1. 8ELEMENTS
MUST HAVE
ABOVE the FOLD
OF
ECOMMERCE
PRODUCT
PAGES

2. NAVIGATION HD IMAGES
PRICE &
REVIEW
OFFERS
RATING
ADD
TO CART
TITLE
AVAILABILITY
DESCRIPTION

3. HD IMAGES
LARGE HIGH DEF IMAGES
ZOOM FUNCTIONALITY
CONSISTENT ALIGNMENT
REMOVE UNWANTED SHADOWS
CONSISTENT BACKGROUND
VIDEO (OPTIONAL)
DON’T FORGET ALT TEXT

4. NAVIGATION
QUICK TIPS
Only use when they Help A User
Do Not Link The Current Page To
Itself
Do Not Replace Main Navigation
Use Breadcrumbs Consistently
Do Not Use Breadcrumbs in
the Page <Title> Tag
VITAL FOR UX
BETTER FOR SEO
EASY INDEXING

5. PRICE & OFFERS
CLEAR & STANDS OUT
NOT HIDDEN BELOW FOLD
ILLUSTRATES SAVINGS
BE CLEAR ABOUT SHIPPING
SHOW OFF YOUR OFFERINGS

6. REVIEW RATINGS
61% CUSTOMERS READ REVIEWS
BEFORE MAKING A
PURCHASE DECISION
INCREASES CLICK THROUGH
RATES ON RESULT PAGES
68% CONSUMERS TRUST REVIEWS
MORE WHEN THEY SEE BOTH
BAD AND GOOD REVIEWS

7. PRODUCT TITLE
BE CLEAR & VISIBLE
INCLUDE YOUR KEYWORDS
BE AT THE TOP OF THE PAGE
AVOID OVERLY OBSCURE NAMES

8. ADD TO CART
CLEAR & HIGHLY VISIBLE
HAVE A WISHLIST OPTION
NOT BE CONFUSING
TEST DIFFERENT COPY
HAVE EASY TO SELECT QUANTITY
DEMPHASIZE ANY OTHER CTAS
BE AVAILABLE EVERYWHERE

9. PRODUCT DESCRIPTION
IMPORTANT FOR CONSUMERS & SEO
PUSH BENEFITS FOR EMOTIONAL APPEAL
USE TONE AND LANGUAGE OF TARGET MARKET
DON’T DUPLICATE MANUFACTURING DETAILS

10. AVAILABILITY
BE CLEAR ABOUT YOUR STOCK
IF YOU HAVE NONE LEFT, LET
YOUR CUSTOMERS KNOW
SYNC YOUR WAREHOUSE & SITE
KEEP IT UPDATED REAL TIME