Writing Textbooks That Sell

Writing Textbooks That Sell Joe McVeigh Ian Martin Janet Aitchison Stephanie Karras Irene Frankel Daphne Mackey

Panelists ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Textbooks That Sell Session overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Textbooks That Sell Session overview ,[object Object],[object Object]

Dealing with an uncertain economy

Janet Aitchison Publishing Director, ELT/ESL

Getting Started in Textbook Writing Janet Aitchison Cambridge University Press

The stakes are high in ELT publishing

Don’t pitch a book – pitch yourself!

Stephanie Karras Publisher, U.S. American ELT

How can you contribute to a strong story?

Be clear about what you’re writing

Ian Martin Director of Global Marketing

Irene Frankel Editorial Director, U.S. Adult ESL

Meet the needs of the market ,[object Object],[object Object]

No PARSNIPS P A R S N I P S olitics lcohol eligion ex udity srael ork moking

Meet State Standards—especially California’s ,[object Object],[object Object]

Avoid advocating a point of view ,[object Object]

Be sensitive to cultural issues ,[object Object]

Check the expiration date ,[object Object]

Daphne Mackey Lecturer and Author

A Writer’s Perspective ,[object Object]

A Writer’s Perspective ,[object Object],[object Object]

A Writer’s Perspective ,[object Object],[object Object],[object Object]

Thank you Download the PowerPoint slides www.joemcveigh.org/resources

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