How will the new EMV Chip-Cards impact your restaurant business? Learn how!

1. The Importance of EMV
Chip-Cards
SOLUTIONS FOR EXPEDITED AND ECONOMICAL
ACCEPTANCE OF CHIP-CARDS FOR RESTAURANTS

2. 63,000 Reasons to Take Chip-Cards?
That's the number of data breaches perpetrated in 2014 and that
number has been going up every year. Why? Because the U.S. has been
the last major industrialized country to adapt to "smart" credit and debit
cards. These are the cards that are embedded with a micro chip known
in the industry as EMV Chip-Cards.

3. Advantages to accepting EMV
ADVANTAGES
Potential to avoid liability shift to
the retailer or restaurateur in
October
Acceptance of Chip-Cards enables
the retailer and restaurateur to
mitigate the risk of accepting
cloned cards
Early awareness avoids
unnecessary costs to select the
“quickest” solution at a cost that
may be excessive
BUT BEWARE OF…
Misinformation from processors or
POS companies
Thinking that October is a hard,
legal deadline
Only looking at the solutions
provided by existing POS
companies (particularly as you
plan to consider new, modern-day
POS solutions), and avoiding
processor-based solutions

4. What are the solutions?
• Processors can
provide
equipment for
EMV acceptance
Processor-
based
• Existing
processors can
provide
solutions
Existing
processors
• Existing and new
POS companies
can provide
solutions
POS

5. EMV Reason #1
Avoid any liability shift to the
restaurateur or retailer. There are
specific acceptance protocols that need
to be followed and the act of upgrading
the technology matters. Learn more
during our EMV webinar.

6. EMV Reason #2
Accepting Chip-Cards begins to
decrease the number of transactions
that are potentially processed with a
cloned card. Chip-Cards are extremely
hard to clone so there is more risk of
accepting fraudulent transactions with
“Swipe” Cards.

7. More reasons to go EMV
Enhance your brand. Chip-Cards have
been the standard in Europe for a long
time. Align your restaurant or retail
shop with added security and a
integrity-based concern for the safety of
your customers’ transactions. They will
appreciate you taking their financial
transaction security seriously.

8. Learn more
during our
webinar
EMV Webinar from CORE Restaurant
Marketing and emaginePOS
Partners: Heartland Secure, Maryland
Restaurant Consulting
Date: July 15, 2015
Time: 2 p.m. EST
URL:
https://hj124.infusionsoft.com/app/page/cor
e-coaching-emv-webinar
Register today! Learn about your options and
make the transition budget-friendly!
Get a comprehensive list of
resources and solutions, as
well as the underlying
advantages and estimated
costs for purchasing
software or hardware to
begin accepting EMV Chip-
Cards