1. Wm. Joseph Shondel
12574 Richards Rook Lane
Jacksonville, FL. 32246-7076
973-908-4573
LinkedIn
JoeShondel@gmail.com
Summary of Qualifications
Accomplished Sales Executive with particular interest and expertise in
International Business. Known for the following qualities:
• Proven track record in build lasting business partnerships, while demonstrating the
highest levels of integrity and honesty.
• Effectively assesses business needs and proposes successful sales solutions to address
those needs.
• Builds lasting client relationships by being a proactive and flexible business partner.
• Demonstrated ability to adjust to local (Japan, Denmark, Korea, China and Germany)
issues when providing cost-effective solutions for customer.
• Communicates effectively within all levels and sectors of a company, in both domestic
and international markets.
• Skilled at building verticals with each salesperson in their key accounts and territories,
focusing on both the product lines and customer specific needs.
• Known for creative & consultative selling of new products and offering alternative uses to
current and targeted customers.
Professional Experience
FirstCoast Connection, LLC.
President & CEO 8/2016-Present
Setup FirstCoast Connection to coordinate and facilitate sourcing and supply of
items needed in AICM operations and specific client requirements. Utilizing my
experience in the design, manufacture, distribution and installation of fleet
graphics and corporate identification.
American Intermodal Container Manufacturing, www.AICMUSA.com
Director of Sales 3/2014-Present
Directed sales efforts and introduction to potential Intermodal, Rail and
Common Carrier clients. Assisted with engineering of design for 53’ HC Steel
Domestic Container, managed progress for initial build of prototype and testing.
Coordinated final design to meet client specifications, worked with engineering
on development of production robotics, assembling clients specific design,
client approval and AAR Certification of the first units.
American Intermodal Container Manufacturing, www.AICMUSA.com
Intermodal and Rail Consultant 10/2013-3/2014
Directed and introduced AICM founders to industry decision makers. Assisted in
developing marketing and sales presentations. Arranged and participated in
engineering review secession and plant tours.

2. April 2011 merged Selecto-Flash, Inc. with Vomela Specialty Graphics
Brought my own and other Selecto-Flash clients into the Harbor Graphics
division. Maintained and developed new clients and markets.
4/2011- 6/2013
Selecto-Flash, Inc., West Orange, NJ 1979- 2011
Industrial Screen Printing Company
President 1996-2011
In addition to management responsibilities grew personal sales to 3-4 million.
Vice-President 1991-1996
• Led a team of managers and sales executives to grow company sales from $3 million to
$7 million
• Personal sales exceeded $750,000
• Redirected sales and marketing efforts to achieve domestic versus export customer base
growth
• Developed an On-demand and On-line ordering site to meet specific market needs.
Marketing
• Develop Marketing Plans and target new accounts
• Shifted marketing focus from predominantly export base to a mixed base, with emphasis
on domestic fleet
and point of purchase areas.
• Developed and managed a sales force capable of selling full product line of screen and
digital graphics
Sales 1982-1991
• Responsible for over 300 national accounts in NC, FL, OH, PA, CA, TX
• Strategically positioned business insuring a profit margin exceeding company objective
by 15%
• Personally account for 60-70% total sales
• 1989 sales increased 43% over 1988 resulting in $1.7 million in sales
• Reviewed and approved major sales bids exceeding $5K or for any Key Accounts
• Worked with sales force in the field opening and developing accounts
• Monitored and evaluated field sales team; emphasis on territory management with new
account development and upgrading of existing business.
• Formulated and developed new markets, resulting in 50 new accounts
Production Management & Scheduling 1979- 1982
. Learned all screen printing processes from art creation, screen making, color matching,
both PMS line & 4 Color process, die cutting and finishing.
Training
• Identify needs and conduct training seminars for sales and support.
• Provided onsite training for sales representatives in manufacturing environments.
• Mentored new sales representatives in developing new accounts and managing a sales
territory.

3. Education
University of Cincinnati
Bachelor of Science
Marketing and Finance
Professional Associations
Intermodal Association of North America
IANA
Rail, Steamship and Over the road companies, Chassis & Container Leasing
National Portable Storage Association
NPSA
SGIA
Joined 1997
Chairman 2010
SGIA Executive Board of Directors 2005-2012
(SGIA includes the following)
Specialty Graphics & Imaging Assoc.
Digital Graphics International
Digital Printing International
Newark Traffic Club
Foreign Freight Trade Association
AFLCIO Local 262 Health And Welfare Fund
Board of Directors