This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.

1. Building a Digital Reputation and Finding a Job Workshop
By Joe Sabado & Torrey Trust
on May 10, 2012

2. Hello!Branding– Joe Sabado
Digital
Let’s connect!
http://www.joesabado.com
Twitter: @joesabado

3. For This Quick Intro Session ….
 What is Social Media?
 What are Digital Reputation & Personal Branding?
 Why/How to Use Social Media for Personal Branding?
 Managing Your Digital Reputation

4. Takeaways
 Define/Create/Communicate/Manage Your Brand
 Use Social Media to Tell Your Story
 Two types of online info: what you write and what
others write about you.
 Takes Time & Work – Start Now!
 Your reputation is based on what you’ve done, not
what you’ll do.
 Create your network before you need them.

5. What Is Social Media?

6. What is Social Media?
It’s about conversations, community, connecting with personalities
and building relationships. It is not just a broadcast channel or a
sales and marketing tool. [Social Media Revolution Video]

7. What Is Digital Reputation?

8. What is Digital Reputation?
Your online reputation is the perception, estimation and
opinion that is formed when you are encountered online.
This could be when someone visits your social networking
profile, anyone reads a comment you posted on another
profile. - WHAT YOU WRITE/SAY ABOUT YOU
It could also be when someone sees your online photo
albums or an image with you in it, indeed any instance or
reference of you that either you posted or someone else did –
WHAT OTHERS WRITE/SAY ABOUT YOU
… what your digital footprint says about you.

9. What Is Personal Branding?

10. What is Personal Branding?
“Personal branding describes the process by which individuals
and entrepreneurs differentiate themselves and stand out
from crowd by identifying and articulating their unique value
proposition, whether professional or personal, and then
leverage it across platforms with consistent message and
image to achieve a specific goal. In this way, individuals can
enhance their recognition as experts in their field, establish
reputation and credibility, advance their careers, and build
self-confidence.”
“How we market ourselves to others.”
Dan Schawbel, Author of Me 2.0

11. Why Do I Need/Want to Establish My Brand on Social Media?

12. Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado
Admissions Offices are
using social media for
background checks

13. Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado
Admissions Offices are
using social media for
background checks

14. Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado
Admissions Offices are
using social media for
background checks

15. DigitalOnline Presence Can Impact Your Career
Your Reputation/Branding– Joe Sabado
Trends in how employers are recruiting is
shifting – social profiles considered by
some.

16. DigitalOnline Presence Can Impact Your Career
Your Reputation/Branding– Joe Sabado
Trends in how employers are recruiting is
shifting – social profiles considered by
some.

17. Your Online Presence Can Lead to Connections
Amazing what 140 characters can do …. Leads to real life connections.
Joel Quintong – Sacred Heart Kevin Kruger - Associate Executive Director of NASPA
Ed Cabellon – Bridgewater State Jenna Magnuski - RD at Northeastern Uni (she can
tweet - fast!)
Eric Stoller - higher ed blogger

18. Your Online Presence Can Lead to Opportunities
I applied to be an assessor for
Spring 2012 and was chosen in
part due to my email below.

19. How do I Use Social Media for Personal Branding?

20. Integrated Social Presence
 Discover your brand /
objectives
“Be A Purple Cow!”
 Create Your Brand
Consistent message,
name, image (use
namechk.com, gravatar)
 Integrated
Communicate
Maintain
 Update content
 Check reputation

21. Danielle Quinones Quinones
Digital Branding– Danielle
Consistent digital branding &
online reputation is becoming
more important in career
development

22. My Social Presence
Digital Branding– Joe Sabado
Consistent Message!

23. My Social Presence

24. Blog – Your home base
 Use as home base for
your online presence
 Claim unique domain
name (personal name)
 Use available systems
like Wordpress, Joomla,
Drupal (self-hosted or
shared)
 Be Authentic, Personal
 Be a resource

25. LinkedIn
Create Your Profile
 Get Recommendations
 Position for Google
Search (use your name,
keywords)
 Start/Expand Network
in your academic fields
 Participate or start a
group
 Use applications to
showcase work

26. Twitter
Claim your handle
(“@joesabado”)
 Complete Your Profile
 Upload Image
Modify Your
Background
 Use lists to manage
followers
 Use hashtags related to
your field

27. Facebook
 Use brand name
(“joesabado”)
Complete Your Profile
 Review Privacy Settings
 Use Friends Lists to
Manage Content/Views
 Use Page, separate
from Profile
 Join Groups/Pages
 Feed info from other
sites

28. Managing Digital Reputation

29. Reputation Management
Google your name from
time to time.
 Use Google alert to
send you notification via
email/rss reader when
your name is mentioned.
 Use tools like
socialmention,
Backtweets, technorati,
twitter search to find
mentions of your name.

30. Reputation Management
 Reputation mgmt
services promote positive
mentions over negative.

31. Takeaways
 Define/Create/Communicate/Manage Your Brand
 Use Social Media to Tell Your Story
 Two types of online info: what you write and what
others write about you.
 Takes Time & Work – Start Now!
 Your reputation is based on what you’ve done, not
what you’ll do.
 Create your network before you need them.

32. Questions?

33. Credits
http://www.saferinternet.org.uk/advice-and-resources/online-reputation
http://www.forbes.com/sites/knowledgewharton/2012/04/19/42012-3/
http://thedp.com/index.php/article/2011/11/admissions_offices_check_facebook
http://www.dailycal.org/2011/10/26/law-schools-check-digital-trail-of-applicants-more-
than-other-colleges/
http://exclusive-executive-resumes.com/career-workplace/5-reasons-why-you-should-
have-a-personal-brand/
http://buildingabrandonline.com/
http://www.slideshare.net/brian.hollowaty/personal-branding-using-social-media
http://www.blackenterprise.com/2011/01/18/patient-empowerment-
checklist/question-2/
Me 2.0: Build a Powerful Brand to Achieve Career Success - Dan Schawbel