NHS Leadership Academy Nye Bevan Programme - Social Media
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We are proud to deliver the Social Media component of the NHS Leadership Academy's Nye Bevan Programme. The programme is described by the Academy as "specifically designed to help CEOs & top leaders of the future gain the skills needed for tomorrow’s NHS." With grateful thanks to the NHS Leadership Academy for their permission for this presentation to be shared publicly via social media. For more information, contact socialmedia@jbmccrea.com
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NHS Leadership Academy Nye Bevan Programme - Social Media
- 1. Nye Bevan Programme Making the case for change - Social Media component led by Joe McCrea @joemccrea1966
- 2. •Debunk myths about Social Media skills •Practice Social Media behaviours •Understand Social Media channels •Begin to build Social Media relationships •Produce good Social Media content •Learn six steps of Social Media campaigns •Secure senior Social Media engagement •Have confidence to innovate through Social Media Session Learning Aims
- 3. Debunk myths about Social Media skills
- 4. Let’s learn about YOU How many of you have… Created a presentation? Delivered a presentation? Watched a DVD? Taken a picture? Delivered a speech? Created an e-mail group? Sent and cc’d an e-mail? Forwarded an e-mail? Added an attachment? Done a Q & A session? Recorded a series? Been part of a team? Shared some news or gossip?
- 5. Let’s learn about YOU How many of you have… Sent a tweet? Retweeted a tweet? Watched a video? Created a video? Listened to a Podcast? Presented a Podcast? Downloaded a presentation? Uploaded a presentation? Created a LinkedIn profile? Posted a LinkedIn status update? Created a Facebook profile? Created a Facebook Page? Joined a LinkedIn Group? Followed others? Invited others to follow? Subscribed to a channel? Shared a photo? Taken part in an online broadcast? Used Tweetdeck?
- 6. Let’s learn about YOU ALL the skills you need for these… Are involved in doing these They simply need applying in new ways
- 8. Activity One - Cluedo 324 possible permutations
- 9. Activity One - Cluedo •it’s all about following and being followed •engagement brings rewards and recognition and response •Tell it small, tell it often
- 11. Activity Two - Horses for Courses LinkedIn Vimeo Podcast Twitter Google Hangouts Instagram Skype Pinterest Whatsapp Vine Slideshare
- 12. Instant/Immediate Permanent/Long Term News Pictures Facts Videos Chats Activity Two - Horses for Courses
- 13. Instant/Immediate Permanent/Long Term News Pictures Facts Videos Chats Activity Two - Horses for Courses
- 14. Begin to build Social Media relationships
- 15. Activity Three - Tomorrow People
- 16. If you could ‘jaunt’ around your organisation and your stakeholders, plant ideas in their heads and read what they were thinking, who would you wish to engage with? Activity Three - Tomorrow People
- 19. •Follow their social media presences •Invite them to follow you •Regularly send them relevant content Activity Three - Tomorrow People
- 20. •The Tomorrow People had a super-intelligent computer called ‘Tim’ •WE have TWEETDECK! Activity Three - Tomorrow People
- 21. Produce good Social Media content
- 22. Social Media Capability Assessment Content Activity Four - Attention Grab
- 23. Social Media Capability Assessment Content Activity Four - Attention Grab Name me three reasons why you would choose one channel’s or organisation’s content over another
- 24. Social Media Capability Assessment Content Activity Four - Attention Grab It’s all about the NEW 3 Rs X •Recent •Relevant •RewardingX Words are trumped by are trumped by
- 25. Learn six steps of Social Media campaigns
- 26. Social Media Capability Assessment Content Six steps of a successful SoMe Campaign •Get your story and purpose straight •Agree your strapline and hook •Collate existing material that can be reused •Populate your Social Media channels •Maintain momentum •Review and refine ! Review/ refine ! Maintain momentum ! Populate channels ! Existing material ! Strapline and Hook ! Story and Purpose
- 27. Secure senior Social Media engagement
- 28. Tameside Hospital NHS Foundation Trust What did the Keogh report say? “The Panel did not see clear evidence that the Board is listening to patients and families to improve the quality of patients’ experience” “This is essential to set a cultural tone for staff...and provide development to ensure staff are sensitive to patients’ needs and learn from complaints” Tameside Listens
- 29. Tameside Listens Tameside Hospital NHS Foundation Trust “Immediate focus is needed on the following issues...” “Develop a patient and public engagement strategy in collaboration with stakeholders, including patients and staff”
- 30. Tameside Listens Tameside Hospital NHS Foundation Trust So success would be if the Board… Demonstrated it had listened Demonstrated evidence was linked to improvement and quality Demonstrated involvement of stakeholders, patients and staff Demonstrated evidence of being sensitive to patient needs
- 31. Tameside Hospital NHS Foundation Trust So how did we go about it? The biggest listening exercise in the Trust’s history Announced on 1st August 2013 as part of the Trust’s response to Keogh A 6-month listening exercise using the widest possible range of channels, tools and processes Tameside Listens LISTENINGEXERCISE Tameside Listens Tameside Hospital NHS Foundation Trust THEBIGGEST INTAMESIDEHOSPITAL'SHISTORY YOUR CHANCE TO SHAPE YOUR HOSPITAL'S CARE... • TO SUPPORT AND DEVELOP OUR STAFF • TO PROMOTE COMPASSION AND CARE • TO LISTEN AND RESPOND TO YOUR FEEDBACK • TO ENSURE SAFETY FOR PATIENCES WHYWEARE LISTENING By email tamesidelistens@tgh.nhs.uk By phone 0161 922 4032 like us on facebook /tamesidelistens follow us on twitter #tamesidelistens watch us on youtube /TamesideListens Subscribe to our podcast www.tamesidehospital.podbean.com or available on iTunes WE’RELISTENING. TELLUSWHATYOUTHINK • TO PURSUE EXCELLENCE • TO PERFORM BRILLIANTLY • TO DELIVER QUALITY • TO WORK IN PARTNERSHIP
- 32. Tameside Listens Tameside Hospital NHS Foundation Trust Embraced Social Media e:mail tamesidelistens@tgh.nhs.uk Follow us on Twitter #TamesideListens Like us on Facebook www.facebook.com/tamesidelistens Watch us on YouTube www.youtube.com/TamesideListens Subscribe to our Podcast http://www.tamesidehospital.podbean.com or Phone us on 0161 922 4032
- 33. Tameside Listens Tameside Hospital NHS Foundation Trust Four new listening channels Meridian Questionnaire Survey Monkey survey Android App iPhone App
- 34. Tameside Hospital NHS Foundation Trust What did we ask? Sought feedback and ideas on 8 themes Tameside Listens Didn’t ask ‘What do you think?” but open-ended “How can we do better?” Over 500 responses
- 35. Tameside Hospital NHS Foundation Trust Action orientated responses 78% contained a suggested action Tameside Listens
- 36. Tameside Hospital NHS Foundation Trust The Trust’s response? Tameside Listens Only 4 suggested actions were rejected 54% suggested actions were new to the Trust
- 37. Tameside Hospital NHS Foundation Trust So what did it tell the Board? Tameside Listens When asked for their suggestions through an exercise like Tameside Listens, the vast majority of responses are sensible and acceptable to the Trust Many of patients’ most important concerns are already being addressed by the Trust but hadn’t been communicated adequately More than half of suggestions that have been obtained through the Tameside Listens exercise did not currently feature in the Trust’s plans, but would be candidates for future Improvement Plans or Immediate Action This proved its worth and value to the Trust and demonstrated the importance of mainstreaming the activity into the Trust’s core communications and engagement functions.
- 38. A fundamental change of direction I don’t want to go to you… I want you to come to me…
- 39. The power of SMILE Social Media Improvement Listening Engagement • TO SUPPORT AND DEVELOP OUR STAFF • TO PROMOTE COMPASSION AND CARE • TO LISTEN AND RESPOND TO YOUR FEEDBACK • TO ENSURE SAFETY FOR PATIENCES WHYWEARE LISTENING • TO PURSUE EXCELLENCE • TO PERFORM BRILLIANTLY • TO DELIVER QUALITY • TO WORK IN PARTNERSHIP
- 40. Have confidence to innovate through Social Media
- 41. So Me Where it was in April 2013
- 42. So Me Where it is now
- 43. Follow us on Twitter: 86 million Twitter Impressions - 7,341 followers Like us on Facebook: 95,000 daily reach - 1,000 followers Subscribe on Youtube: 19,400 video views See our Vimeo showcase: 1,392 plays Subscribe to our Podcast: 11,549 feed hits See our daily photo journal: 8,240 views Feature in our image showcases Watch live with Google Hangouts Where DID people mainly find us on social media for Change Day 2014?
- 46. Nye Bevan Programme Making the case for change - Social Media component led by Joe McCrea @joemccrea1966