Media kit produced the Association for Accounting Marketing's public relations committee (2011-2012).

1. Media Contact: Sara Eliker
assistant executive director
seliker@ahint.com
The Association for Accounting Marketing
Media Resources
15000 Commerce Pkwy, Suite C | Mount Laurel, NJ 08054 | Phone: 856.380.6850 | Fax: 856.439.0525 | www.accountingmarketing.org

2. ABOUT AAM
The mission of the Association for Accounting
Marketing (AAM) is to act as a catalyst for
furthering the marketing and sales efforts of
our participating firms. Inherent in this mission
is a focus on education and professional skills
development to enable our members to add
value to their firms and act as a compass for
the rapidly changing competitive environment.
Initiated in 1989, the association has more than
800 members representing firms of all sizes,
from local firms with two partners, to regional
firms with 25 partners and “Big 4” firms with
3,000 partners. They hail from across the
globe though most are concentrated in the
United States and Canada.
38% Marketing Directors
22% Marketing Managers
22% Marketing Coordinators
6% Managing Partners
6% Chief Marketing Officers
6% Business Development
Membership Demographics*
44% Less than $10 Million
30% Between $10-25 Million
26% Over $25 Million
Annual Revenue for Member Firms
* 52% of members are involved in recommending products/
services to their firm; 31% authorize the purchase
AREAS OF THOUGHT LEADERSHIP
Members of our association are well-versed in the
following areas:
• Brand development
• Marketing best practices
• Social media strategy & policy
• CRM strategy & implementation
• Client surveys
• The value of client loyalty
• Engaging employees
• Developing a communications plan
• Conference and trade show marketing
• Industry-focused marketing plans
• Digital strategy for professional services
• Campaign measurement
• Successful Intranet development
• Integrated marketing communications
• Advertising strategy
• Strategic philanthropy
• Crisis communications
• Developing a marketing & sales department
15000 Commerce Pkwy, Suite C | Mount Laurel, NJ 08054 | Phone: 856.380.6850 | Fax: 856.439.0525 | www.accountingmarketing.org

3. EDUCATION & EVENTS
One powerful benefit of AAM membership is the
enhancement of the accounting marketing and
practice growth profession through industry-
specific events and education.
ANNUAL SUMMIT
The annual AAM Summit is an especially popular draw for
members, providing the chance to network with each other
and with vendors and service providers who support the
industry and facilitate growth opportunities for member
firms.
The summit offers a tightly structured series of speakers and
sessions to provide insights on the issues and challenges
facing today’s accounting marketers.
VIRTUAL LEARNING
AAM’s virtual learning series provides regular call-based
educational presentations from experienced speakers,
conveniently allowing members from the West to East
Coast, and everywhere in between, to participate in those
learning experiences most beneficial to their firms.
ROUNDTABLE CALLS
Finally, AAM roundtable calls take place throughout the
year, focusing on a variety of topics at which participating
marketing professionals may contribute, thereby providing
broad exposure to different perspectives and benefiting all.
PUBLICATIONS
To support AAM’s goal of educating its members, it
has two committes that are dedicated to developing
top-notch publications.
AAM MINUTE
The AAM Minute is a monthly e-newsletter that provides AAM
members, trial members and those individuals who wish to
keep up on AAM news with timely, interactive information that
impacts accounting marketing and practice growth.
This is the only AAM publication available to non-members.
http://www.accountingmarketing.org/aamminutearchive.asp
houses an archive of past issues. Here, you can also view the
editorial calendar and join the newsletter’s mailing list.
GROWTH STRATEGIES
Growth Strategies is the quarterly publication that helps AAM
members position themselves as thought leaders within their
firms by arming them with information they need to help grow
their firm. Select articles are available to non-members.
An editorial calendar and sample articles are available at
http:www.accountingmarketing.org/trends.asp.
“AAM membership helps me grow my
firm by keeping me informed of the
latest trends and information.”
“The availability of resources, tools, sharing of ideas, networking
opportunities and friendships have been remarkable.”
Brenda Sleeper, BizActions
Hope Cooper, Alexander Thompson Arnold PLCC
15000 Commerce Pkwy, Suite C | Mount Laurel, NJ 08054 | Phone: 856.380.6850 | Fax: 856.439.0525 | www.accountingmarketing.org

4. ASSOCIATION LEADERSHIP
ASSOCIATION HEADQUARTERS
BOARD OF DIRECTORS
15000 Commerce Pkwy, Suite C | Mount Laurel, NJ 08054 | Phone: 856.380.6850 | Fax: 856.439.0525 | www.accountingmarketing.org
Pete Pomilio
Executive Director
Mark Busny
President
CBIZ Tofias & Mayer Hoffman
McCann PC
Boston, MA
Katie Tolin
Vice president
Rea & Associates, Inc.
New Philadelphia, OH
Wade Clark
Member-at-large
Carr, Riggs & Ingram, LLC
Enterprise, AL
Eric Majchrzak
Member-at-large
Freed Maxick & Battaglia,
CPAs, PC
Buffalo, NY
Kerry Sullivan-Lechner
Secretary
Anderson ZurMuehlen & Co.
P.C.
Helena, MT
Kevin Kiefer
Member-at-large
Deloitte
Detroit, MI
Laura Snyder
Member-at-large
Crowe Horwath LLP
Atlanta, GA
Erin Keserica
President-elect
Cherry Bekaert & Hollant,
L.L.P.
Atlanta, GA
Raissa Evans
Treasurer
PKF Texas
Houston, TX
Jack Kolmansberger
Member-at-large
Herbein + Company, Inc.
Reading, PA
Carrie Steffen
Member-at-large
The Whetstone Group
Cedar Rapids, IA
D. Scott Moore
Immediate past president
Dixon Hughes Goodman
LLP
Charlotte, NC
Kristen Lewis
Member-at-large
EisnerAmper LLP
Philadelphia, PA
Dawn Wagenaar
Member-at-large
Ingenuity Marketing Group,
LLC
St. Paul, MN
Sara Eliker
Assistant Executive Director