The success of the Ice Bucket Challenge was shocking. Over 2 million videos, 28 million people joining the conversation, $85 million raised. The viral power of the social "high-five" was evident. We founded Podiim to tap into this power and to apply it to the explosive growth in Health/Fitness related tech. The Podiim platform allows any person or organization to issue a mobile challenge and to reward success, all based on data collected from any wearable, smartphone or event.

1. 38 Celebs Do the ALS Ice Bucket Challenge #1 - Bieber, Niall Horan, Selena
Gomez, Taylor Swift
Video :
https://www.youtube.com/watch?v=qgqsgXSJ7g8

2. Rewarding Athletes through a Mobile
Challenge Platform
Joseph Buchanan, Founder
October 2015

3. > Wearable Tech Growing 35-50% CAGR
> Mobile Health/Fitness Growing 40% Annually
- Usage Growing at 60%
> Gamification Going Viral
- FanDuel, DraftKings
- Ice Bucket Challenge
- Corporate Game Companies Bunchball, MindSpace
> Smartphone/Pad Growth 20%+
EXPLOSIVE GROWTH IN SPORTSTECH

4. Gamification
Wearables
Mobile Health/Fitness
PODDIM is Well Positioned

5. > Targeted Corporate Pilots
- Corporate Sponsorship - “The Gatorade LA Challenge”
• Complete 3-5 Iconic Routes
• Socialize the Results
- Charity - Points for Goals on Dollars Raised
- Employee Wellness - Points for Weekend Exercise
> Individual Challenges
- Viral Video Series and “Create A Challenge Vid” Competition
- YouTube Channel
> Race Promoter Pilot
- Launch the Challenge 14 Days ahead of Race
EXECUTION

6. : the Health/Fitness Platform
that taps into the Human Competitive
Spirit and Rewards People for Success.

7. Video :
https://vimeo.com/138448438
password: snowball
MEDIA

8. > Gatorade Rewards Runners Who Complete a Popular Loop
> Amgen Rewards Employees Who Exercise on Weekends
> Weekend Warriors Battle for Points on a Regular Cycling Ride
> A Mud Run Promoter Rewards Points for Inviting Friends
> A Swimming Club Hosts a Weekend Points Challenge
Podiim Sells Reward Points

9. STAKEHOLDER MAP

10. DATA RECORDING
SELF / LIFESTYLE
SOCIAL
COACHING / TRAINING
COMPETITIVE MATRIX Reward

11. Key Assumptions:
PPU goes from $10 to $40 per year,
3 product waves: Fitness, Scholastic, Lifestyle
User and Sales Forecast

12. Challenges, by Nature, are Viral

13. - Disney, Kick Apps,
UCLA, BS Developer
- Ironman Competitor
- Chief Architect
- Sporting Goods
Industry Pro
- Nike, Deckers
- BS Stanford, Harvard
MBA
- Marketing Officer
- Serial Entrepreneur
- FundAmerica,
Browsercast,
Loudeye
- BS UC Irvine
- Chief Programmer
- GE, Revionics, UBS,
Morgan Stanley
- BS ChE/MBA GaTech
- State Cycling Champ
- CEO
Team
Stan Shaul Joe Buchanan GREG ELGORT MARK MASTALIR

14. - UI/UX Complete October 2015
- Points Platform Programming October-December
- Initial Investment Round Complete November 2015 $500,000
- Individual Pilot December 2015
- Group Pilot January 2016
- Advertiser Pilot February 2016
- Soft Launch March 2016
- Second Round Complete April 2016 $2,000,000
- Scale Sales and Development Team May 2016
- Launch Education Version December 2016
- Launch Business Version March 2016
Timeline
2015
2016

15. THANKS
- Joe Buchanan -
E-mail : joe@podiim.com Phone : 805.728.5424