JoeAnna LaCourse has over 10 years of experience in sales, marketing, and account management. She is currently a top performing Sales Consultant for BreakThru Beverage in Chicago, where she has more than doubled sales for her largest account. Previously, she worked as an Account Executive at CBS, where she brought in new accounts with annual billings between $15,000-$20,000. She holds a degree in Integrated Marketing Communications from Cardinal Stritch University.

1. JoeAnna LaCourse
Chicago, Illinois 60611
(312) 375-7584
JMLaCourse22@gmail.com
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Experience
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BreakThru Beverage - Sales Consultant August 2015 - Present
Chicago, IL
• Currently in 2nd place for 2016 Diageo Salesman of the year award in the midwest region.
• Maintaining/growing a 1.2 Million dollar territory of 95 accounts in the River North Area (Hotels, Restaurants and bars)
• Took number one account that averaged $125,000 a year and more than doubled it to $276,600 for the year of 2016.
• Took a new account November 2015 and have totaled sales as of April 1st of $120,000 worth of new business revenue.
• Grown bottom 20 accounts from 0-2% sales to 25% sales in the past 6 months.
• Diageo discontinued wine for OND, Was given Oct - Dec to sell as many cases as possible, I sold 1,200 cases total.
• Specifically growing my territory by at least 7 % monthly, while targeting bonus pool expectations, balancing numerous spirit goal
targets varying monthly and finding new business opportunity.
• Supplying marketing needs on various accounts, Point of Sales necessities, menu placements, daily features and product placements.
• Ensuring weekly payments on certain accounts and placing orders while up-selling daily for 95 accounts.
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CBS - Account Executive/Integrated Marketing Specialist September 2014 - July 2015
Chicago, IL
• Prospected for new business with 50 to 100 cold calls per day. Developed new business with 10 to 20 appointments per week, 6 to
10 proposals weekly. Rolled out campaigns, closed business with a sales cycle of 2 to 6 months each.
• 8 hours a week of sales training to tailor marketing strategies that helped customers achieve a competitive advantage for the
products and services they offer.
• A to C Level business, dealt with CEO’s and Marketing Directors to determine various levels of marketing platforms such as
broadcasting, experiential, digital as well as non-traditional revenue.
• Brought in 6 new accounts with billings from 15K to 20K. All with a 4 to 6 month sales cycle and all requiring no more than a 4
week long campaign as well as revived old business with creative new ideas to reopen those accounts.
• Understand and explained how CBS Local Digital’s products reached the clients marketing goals, while proactively created strategic
recommendations and optimizations for each client to ensure all internal teams involved in those campaigns and their executions
were informed as to the clients expectations, special requests and timelines achieved for a thorough understanding of all internal
systems that responded to client requests; including billing inquiries, click activity inquiries, etc.
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""Coalesse– Sales Consultant October 2013 – May 2014
Chicago, IL
• Consultative selling to new/existing customers for delivery of Coalesse's premium products.
• Resurrected 30-50 dormant accounts within Architectural & Design firms.
• Established and maintain productive long-term relationships with architects, project managers and design team.
• Developed new accounts while protecting and growing existing accounts.
• Partnered with clients to understand business needs, issues, strategies and priorities to deliver value-added business solutions.
• Consultative approach while probing for new business

2. Merrill Lynch – Client Associate April 2011 – September 2011
Chicago, IL
• Maintained heavy calendar for 2 lead brokers
• Received and filtered daily e-mail, composed/edited all correspondence,
• Procured domestic/complex travel arrangements
• Processed time sensitive client requests efficiently to ensure return on investments
• Coordinated with Merrill Lynch back office to process/reconcile all financial client paperwork
• Maintained broker licensing and compliance issues
• Commenced wire transfers and maintained client files
• Interacted with investment clients on a daily basis
• Handled extensive follow-through with key client accounts for both brokers.
• Coordinated with team members on completion of legal documents regarding SEC financial compliance guidelines
Saxby’s Coffee, Inc. – National Account Mgr January 2004 – December 2010
Chicago, IL
• Collaborated directly with president of franchise development
• Directed domestic national expansion of coffee retail chain
• Worked with qualified investors to identify and develop new partners in target markets
• Assisted president with company's aggressive expansion plans to develop new accounts in retail channels including restaurants,
hotels, and licensees.
• Developed a national marketing strategy for Saxbys Coffee that included in-depth market research and analysis, specific strategies
for entry, and a detailed timeline for implementation
• Collaborated with multiple teams to integrate & synchronize proposals to finalize marketing
• Presented strategy to Saxbys top management
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• 2005-2006 President's Club Council Award Winner as National Account Sales Manager, 150% of quota
• 2006-2007 President's Club Council Award Winner as Regional Sales Manager, 170% of quota
• 2004-2007 'Best Coffee Award' - Success , Inc. Magazine
• 2009-2010 Saxbys Coffee rated in 'Top 100 Franchises to Own' - Entrepenuer Magazine
Education
Cardinal Stritch University, Milwaukee, WI 3.5 GPA
Integrated Marketing Communications
Technical Applications
Proficient in Microsoft Office Suite, Adobe Photoshop, Adobe Illustrator, Hosting of web cast teleconferences through Adobe Acrobat
Connect Professional, RIM BlackBerry and extensive experience with various proprietary databases and backroom systems
Philanthropy
Imerman Angels – One-on-One cancer support, connecting cancer patients with cancer survivors.
Misercordia – Set up events, work with the children, solicit and collect donations.
Presbyterian Home & The Kings Home – Served meals and organized events for the elderly.
Boys and Girls Hope of Chicago – Tutor and mentor for underprivileged children.
Children’s Oncology Services Inc. - Counselor at COSI, a children’s cancer survivor summer camp
Rwanda Missionary Group- Aided in refugee camp, worked with street youth, help build homes in Uganda, Kenya and Rwanda
References Available Upon Request