Enhancing Consumer Trust Through Strategic Content Marketing
Chris Clayton Coursework overall marksheet
1. AS Coursework Overall Marks
Name: Christopher Clayton
Planning – Comments and mark out of 15/20
Overall this is proficient work from the candidate. All aspects are covered. Good
addition of permission slips and risk assessment. Good clear evidence with reasons
behind choices made. May struggle to fit all the script into a two minute piece.
Construction – Main Task – comments and mark out of 50/60
The candidate has shown proficiency in the in the creative use of most of the
technical skills. Good use of sound and sound effects, mes en scene and clear
conventions although poor choice of first location. Good use of titles. Good variety of
shots and transitions.
Evaluation – Comments and mark out of 16/20
Question 1 – answered proficiently using word and slideshare. Using examples from
films to back up your points would have been beneficial.
Question 2 – answered well using a voiceover commentary on a youtube video.
Question 3 – answered excellently using prezi. Good research backed up with film
examples.
Question 4 – answered excellently using powerpoint, slideshare and avatar creators.
Audience identified well.
Question 5 – excellent use of powtoon to show your audience feedback, however
some analysis on the results would have enhanced the answer.
Question 6 – excellent swot analysis using youtube. Covered technologies well.
Question 7 – answered using word and slideshare. A good reflective answer.
Overall an excellent evaluation piece with and excellent range of technologies used.
Total 81/100 Level: 4 Grade: A