Presentation at the European Data Forum in Luxembourg on Multilingual Big Data for eCommerce and e-Services

1. Multilingual
Digital Single Market
Jochen Hummel, CEO
language technology software

2. Multilingual Digital Single Market@JochenHummel 2
About Me
Founded and exited
Founded and passed on
Manage
Founded and represent
Chair

3. Multilingual Digital Single Market@JochenHummel 3
The Vision of a Digital Single Market
“Consumers need to be able
to buy the best products
at the best prices,
wherever they are in Europe.”
Vice-President Ansip, Dec 2014
Accelerating growth through a connected Europe:
Speech at GSMA Mobile 360 conference in Brussels
http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm

4. Multilingual Digital Single Market@JochenHummel
…and the Reality
http://europa.eu/rapid/attachment/IP-15-
4653/en/Digital_Single_Market_Factsheet_20150325.p
df
4

5. Multilingual Digital Single Market@JochenHummel
Broken already by a Simple Search
<search string>
“Rasenmäher”
5

6. Multilingual Digital Single Market@JochenHummel
Multilingual E-Commerce
Content
Static
Dynamic
www. alleywatch.com6

7. Multilingual Digital Single Market@JochenHummel
Consumers Control Content
KNOWLEDGE
7

8. Multilingual Digital Single Market@JochenHummel
Multilingual E-Commerce
Content
Search
SEO/SEM
Feedback
Customer Support
Social Media Analysis
www. alleywatch.com8

9. Multilingual Digital Single Market@JochenHummel 9
Find and Buy what you are Looking for
String and language independent meaning
search
Find product
Explore product offering Browse a product graph instead of a hit list
Use related information Similar products, related products, customer
feedback
Product information in your
language
Machine translation, computer-assisted
translation (CAT)

10. Multilingual Digital Single Market@JochenHummel
Multilingual
Knowledge
System
DSM Shopping
10
Product
Catalogue
CRM
ERP
Feedback

11. Multilingual Digital Single Market@JochenHummel 11
Turning a Challenge into a Win
If we manage, in spite of our many cultures and languages,
to create a Digital Single Market and cross-border eGov, we
will become the fittest for the global market.

12. Multilingual Digital Single Market@JochenHummel 12
Contact
Jochen Hummel
jochen@coreon.com
@JochenHummel
+49 172 766 66 33
Berlin - Mitte
www.coreon.com
www.esteam.se