Online Strategies And Tools For Success 8.19.08

Online Strategies and Tools for Success Jocelyn Harmon Director of Business Development Triplex [email_address] www.marketingfornonprofits.org

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is online marketing? ,[object Object]

So What and Who Cares? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are they doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But How? ,[object Object],[object Object]

Be interesting. ,[object Object]

Be interested. ,[object Object],[object Object],[object Object],[object Object]

Be real. ,[object Object],[object Object]

Be brave. ,[object Object],[object Object]

Tools You Can Use ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]

RSS ,[object Object],[object Object]

Charity Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Sites ,[object Object],[object Object],[object Object]

Videos ,[object Object],[object Object],[object Object]

Nothing is perfect. Well, almost nothing… ,[object Object],[object Object],[object Object]

1. You need a sound strategy to succeed online. This means, in part, having an authentic voice and engaging in real conversations.

2. Your audience isn’t (just) listening to you. They’re listening to what others say about you.

3. Online marketing tools are easy for people to cut and paste and pass on. This “viral activity” can lead to an exponential increase in donations, participation, and sales for the smart charity.

4. The Internet is leveling the playing field for nonprofits. Now even the smallest groups have the opportunity to talk and be heard.

Learn from the Best ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Strategies And Tools For Success 8.19.08

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Online Strategies And Tools For Success 8.19.08