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great brands know who they are
they have absolute clarity on their story.
joannetombrakos.com
great brands know where they want to go
they have a vision and they take the steps to realize that vision
joannetombrakos.com
great brands invest in the product
they know in order to make money they have to spend some.
joannetombrakos.com
great brands aren’t afraid to try new things
they embrace new technology.
joannetombrakos.com
great brands are mobile first
they know that there are more mobile devices globally than people
joannetombrakos.com
great brands are consistent
they’re not weekend warriors when it comes to marketing their message
joannetombrakos.com
great brands know they cannot be all things to all people.
they focus on their uniqueness, not their sameness.
joannetombrakos.com
great brands know they are more than a “value proposition”
they know that in a digital world - what engages is the experience they elicit
joannetombrakos.com
great brands know word of mouth is still
their greatest advertising.
and they know today it’s happening online and offline!
joannetombrakos.com

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