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PPC Career Landscape '09, PubCon Austin

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Joanna Lord
Joanna Lord

This was my presentation that I have at PubCon Austin. It covers the current state of employment for paid search marketers and makes some assumptions for the future of online marketing salaries, and the career landscape in general.

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Skills, Resumes, & Salaries @joannalord | TheOnlineBeat.com Presented by: Joanna Lord Co-Founder & CMO TheOnlineBeat.com Search & Compare Jobs Online
The Flip Side of Popularity @joannalord | TheOnlineBeat.com “ Online marketing is a recession-proof career” Our jobs still seeing growth & We feel safe/job stability Attracts new candidates & Things get competitive
Stand Out & Succeed @joannalord | TheOnlineBeat.com ,[object Object],[object Object],[object Object]
Skills Back Then @joannalord | TheOnlineBeat.com Creative Methodical Well-written Analytical Willing to experiment Fast learner Expand Your Skill Set
Skills Now @joannalord | TheOnlineBeat.com Coding knowledge Well-networked Experienced Social media knowledge Brand expert Researcher Excellent writer Human calculator Creative Web design knowledge Multi-platform knowledge 2nd & 3rd tier success Product developer Data enthusiast Info-seeker Experimental Team lead Content creator Rich media Innovative thinker Expand Your Skill Set
How to Stay Ahead of the Curve @joannalord | TheOnlineBeat.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Expand Your Skill Set
A Marketer’s Resume Checklist @joannalord | TheOnlineBeat.com Use numbers, numbers, numbers Show community engagement List certifications Highlight toolset experience Establish authority (blogging, speaking, etc) Showcase Yourself
The Art of Pimping Yourself @joannalord | TheOnlineBeat.com Showcase Yourself Jump on Reach out/Engage Be sincere Share knowledge (Social Media Style) 78% of recruiters Google you before even contacting you Give back
Titles & Salaries @joannalord | TheOnlineBeat.com Manage Expectations What we don’t know: Specifics Commission structures What we do know: Ranges Ability to train huge + Hybrid positions are good Ultimately: Job title should fit what you do daily . analyst strategist executive
Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations ,[object Object],[object Object],[object Object]
Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations ,[object Object],[object Object]
Tweet Worthy Summaries @joannalord | TheOnlineBeat.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
That about does it… @joannalord | TheOnlineBeat.com Thank You!! Questions or Comments? Email: joanna@theonlinebeat.com Twitter: @joannalord www.theonlinebeat.com

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PPC Career Landscape '09, PubCon Austin

  • 1. Skills, Resumes, & Salaries @joannalord | TheOnlineBeat.com Presented by: Joanna Lord Co-Founder & CMO TheOnlineBeat.com Search & Compare Jobs Online
  • 2. The Flip Side of Popularity @joannalord | TheOnlineBeat.com “ Online marketing is a recession-proof career” Our jobs still seeing growth & We feel safe/job stability Attracts new candidates & Things get competitive
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  • 13. That about does it… @joannalord | TheOnlineBeat.com Thank You!! Questions or Comments? Email: joanna@theonlinebeat.com Twitter: @joannalord www.theonlinebeat.com