#StayAtHome: How brands can still use content to connect with consumers
1. Little Dot Studios
are a next generation
digital producer, distributor
and media network
WATCH OUR SHOWREEL
COVID-19 is a creative challenge to all of us.
Whilst people #StayAtHome, it’s more important than
ever to create content that people connect with.
We wanted to share our thoughts on how to continue
talking to your audience online and on social.
2. Be authentic and reflect the times.
Tell your stories as video-call collaborations. Slide 3
Start a conversation over archive. Slide 4
Turn off video. Pick up the mic. Slide 5
Go long with livestreams. Slide 6
Make the content you already
have work harder for you. Slide 7
3. REMOTE PRODUCTION
AND DIGITAL
DISTRIBUTION
Even before these strange times, Little Dot
Studios has embraced remote production
techniques for a variety of our clients and
we have developed formats and a workflow
that allows us to record, edit and then
stream premium content to audiences
online.
FACILITATING HOME
RECORDING
REMOTE DIAL IN - Your talent log into
our production through their phone or
laptop and record a format live before we
pull it into an edit for further
adjustments, sign off and broadcast.
AT HOME RIG - We send a fully-sanitised
self contained camera rig or multi
camera set up into the homes of celebrity
talent and then collect the data for
editing at Little Dot Studios.
PREVIOUS EXAMPLES
INCLUDE:
RED BULL - CHECK YOUR DMs
A music format which brought together musicians
from around the globe in remote collaboration.
3 MINUTES WITH…
A serial format that we’ve produced for Red Bull
which allows us to interview sportsmen in different
fields whilst they’re competing around the world.
With editing and distribution back at Little Dot.
SPORTS PERSONALITY
OF THE YEAR
Trying to get celebrities like Ed Sheehan and
Stormzy together to record pieces to camera was
impossible with their intense schedules. Remote
filming was the answer.
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NOW
WATCH
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WATCH
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4. INSIDE CINEMA
Exploring characters, themes and tropes that absorb film fans through
our video essay format on Facebook, YouTube and BBC iPlayer.
30 short-form episodes have been released to date with 2 long-form 60
minute episodes just completed for Film4. The first longer episode "Meet
the Family" examines the depiction of families in cinema, in all their
maddening, dysfunctional glory.
(Our sister series, Inside Gaming soon to go into pre-production)
VIDEO ESSAYS
When live production proves tricky, the video essay format can be a
lifesaver. Built around archive footage and voiceover, the video
essay can offer exploration of a new topic or indeed make new use
of previously used material to give it new life. All editing and
distribution care of Little Dot Studios.
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NOW
5. PODCASTS
Leading the pop-culture conversation and tapping into fandom
through chart-topping podcast formats. Remote recording of
podcasts is achievable in many different ways depending on the
format and it’s made easy with Little Dot’s editing and
distribution capability.
RECENT PROJECTS INCLUDE:
GHIBLIOTHEQUE:
A podcast about Japanese animation house, Studio Ghibli, made in
collaboration with Film4. The first series became the highest rated show
in the UK on Apple Podcasts Arts and Film & TV charts, as well as
reaching 3rd in the national chart. Currently on series 4, we've so far
produced 30 episodes.
SAS WHO DARES WINS - BACK TO BASE:
The official podcast for Channel 4 and Mitsubishi. 6 episodes produced
across the course of the series, we went straight to the top of the Apple
Film & TV charts, only latterly being knocked off the top spot by Love
Island.
6. LIVESTREAMS
As public events are postponed or cancelled,
live-streaming offers performers of all varieties the
capability of reaching and entertaining audiences
online. Musicians, chefs and comedians are just a few
of the people making use of this type of broadcast and
Little Dot are able to facilitate the process as we’ve
previously done for clients such as Channel 4
RECENT PROJECTS INCLUDE:
CHANNEL 4 MOON LANDING LIVESTREAM:
Little Dot Studios collaborated with Channel 4 to spearhead the
channel’s 50th anniversary Moon Landing Celebrations with a
livestream that reconstructed the historic mission in real-time.
Using the un-edited audio feed between astronauts and
mission control as the narrative backbone, Little Dot Studios
reconstructed the Apollo 11 mission with a minute-by-minute
livestream that played out in real time, 24 hours a day, on
Channel 4’s YouTube channel and Facebook page from one
minute prior to blast off. Not only did this bring to life the
magnitude of the mission undertaken by the astronauts but it
translated into 124 hours of broadcast material.
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NOW
7. ORGANIC OPTIMISATION RULES
FREQUENCY
Frequent uploads help to build
a channel and keep
subscribers engaged.
LENGTH
Long videos are essential,
We compile pre-existing videos
and repurpose for YouTube.
Creating and commissioning for
native each platform.
SEO
Optimised thumbnails and titles
improve standing in search.
VIEWER RETENTION
Never lose your viewer!
Optimise for audience retention
and keep people watching,
It could be a good time for Little Dot to make your existing content on
YouTube work as hard as it can, to reach as wide an audience as possible.
We can help your content surface in the YouTube algorithm by conducting a
channel refresh and implementing an optimisation strategy.
8. EDITING
Even if you have material shot without our production
assistance, Little Dot are able to get your content ready to
release using our remote editing and sound-mixing capability.
We also have long experience of editing stock footage which
can be an economical approach but also perfect when shooting
original footage is compromised.
RECENT PROJECTS INCLUDE:
SHELL - FLEET SOLUTIONS
SOLVAY - PROGRESS BEYOND
WATCH
NOW
WATCH
NOW
9. ANIMATION
With access to top animation talent, our projects can be
highlighted or centred around animation to bring an idea to life.
This is a particularly useful format in the current climate when
live production is more difficult.
RECENT PROJECTS INCLUDE:
WORLD ECONOMIC FORUM - DAVOS
An original content series aiming to bring young viewers a step closer to the
Forum’s work ahead of the launch of Davos 2020, answering such important
questions as "What has DAVOS done for me"?
FORMULA E - WHEN FORMULA E MEETS MARIO KART
Using animation to add further entertainment to social video, we tapped into the
world of gaming and in particular, the ever popular Mario Kart, using classic
recognisable tropes to highlight the real racing action.
WATCH
NOW
WATCH
NOW
