SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Downloaden Sie, um offline zu lesen
PERSONAL BRAND EXPLORATION
Joann Holmes
Project & Portfolio I: Week 1
OCTOBER 26, 2020
Musical by design and entrepreneurial by soul, I
am me. Born and raised in Miami, Florida where
the sky is the limit and luxury is innite. I strive
for greatness within myself and in business . I
also made a vow that if I don’t reach greatness
within my own business, I plan on running
someone else’s.
IDENTITY
PROFESSION
Potential Job Titles:
• Directors
• Producers
• Advertising & Promotion
Managers
BRAND ARCHETYPE -I love to tell
a story within my creativity. I also
love to draw my audiences full
attention when it comes to detail
and metrics that they have to watch
multiple times to view the bigger
picture.
DIGITAL MEDIA FOR CREATIVES & ENTREPRENEURS
• DEMOGRAPHICS: My target
audience is between the ages of
18 to 70. Predominately African
American but does have a
diverse background as well.
• PSYCHOGRAPHICS: This
includes creatives,
entrepreneurship and business
owners.
‣ IDEAL AUDIENCE MEMBERS:
‣ Shonda Ryhmes
• Tyler Perry
• Ava Duvernay
VIDEO DIRECTORS & PRODUCERS AT TYLER PERRY STUDIOS
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2022)
• I will expand my customer base to a constant flow at
least 20 clients a month with my small business.
‣ I will increase promotions by 10% by
December 2021.
Mid Term: (2031)
• I will have a fully operational business with a staffed
employee base of over 10k.
‣ The more investments that I receive for the
company can grow my marketing efforts that
will sustain my employees as full time by
December 2021 which will land me at 50%.
Long Term: (2040)
• I will build my headquarters in Florida and generate
an annual revenue of over a million a year.
‣ Keeping a great company atmosphere will
keep happy employees that will give
exceptional customer service to complete this
goal by by December 2039.
SKILLS ANALYSIS
Notable Skills & Current
Prociencies:
Notable Skills REQUIRED in TRADE & Current
Prociencies:
Video creation and video editing 90%
Web Platform Development Software 80%
Critical Thinking 79%
Complex Problem Solving 70%
SOFTHARD
Project Management Software 60%
Business Intelligence and Data Analysis Software 30%
Social Perceptiveness 50%
Monitoring 40%
SOFTHARD
I help creatives, entrepreneurs and small
businesses do extraordinary work within digital
media by telling their story to attract their target
audience.
PROMISE
CREDENTIALS
Work Experience:
• 10 Years as a Creative & Marketing Director
• 5 Years Human Resources General
Education:
• Creating Successful Business Operations
Completed, Urban League of Broward
County
• Entertainment Business, B.S., Full Sail
University (Exp. 2022)
Awards:
• Human Resource Generalist, Maximus
Federal & Human Services.
COMPETITION
Karen Civil
Industry Experience:
• 18 years of Entertainment Business &
Social Marketing
Education:
• Union County College, Associates
Leadership Experience:
• Music & Entertainment Manager
• Owner of Karen Civil
Skills and Prociencies:
• Social Media Management - 99+
• Entertainment- 99+
• Blogging - 99+
Joann “Moonie” Holmes
Overall Online Presence:
• 500+ connections Banner not customized. Non
professional headshot. Prole is vagued. No active
articles on LinkedIn. Very active on Instagram. Link is
customized.
• Grade: Average, 60 out of 100
.
.
Industry Experience:
• 10 Years of Entertainment Business &
Social Marketing
Education:
• Full Sail University, Bachelors
• Miami Central High School
Leadership Experience:
• Founder & C.E.O of Untapped Media Group
Skills and Prociencies:
• Social Media Marketing - 12
• Social Networking - 7
• Human Resources - 1
Overall Online Presence:
• 500+ connections. Banner customized. Professional
headshot. Prole is full. No active articles on LinkedIn.
Very active on Facebook and Instagram. Link is
customized.
• Grade: Above average, 80 out of 100
COMPETITION
Gary Vaynerchuk
Noteworthy Experience:
• C.E.O of VaynerMedia
• Co-Founder of Vayner/RSE
Joann “Moonie” Holmes
Industry Experience:
• 14 Years of Social Marketing
Education:
• No Education
Skills and Prociencies:
• Social Media - 99+
• Entrepreneurship - 99+
• Social Media Marketing- 99+
Overall Online Presence:
• 500+ connections. Banner customized. Professional
headshot. Prole is full. No active articles on LinkedIn.
Very active on Facebook and Instagram. Link is
customized.
• Grade: Superior, 95 out of 100
Industry Experience:
• 10 Years of Entertainment Business &
Social Marketing
Education:
• Full Sail University, Bachelors
• Miami Central High School
Leadership Experience:
• Founder & C.E.O of Untapped Media Group
Skills and Prociencies:
• Social Media Marketing - 12
• Social Networking - 7
• Human Resources - 1
Overall Online Presence:
• 500+ connections. Banner customized. Professional
headshot. Prole is full. No active articles on LinkedIn.
Very active on Facebook and Instagram. Link is
customized.
• Grade: Above average, 80 out of 100
BRAND POSITION
I write and create to tell what the heart would
struggle to speak, what the soul would struggle to
hold, and what the mind would struggle to hide.
JOANN “MOONIE” HOLMES
NETWORKING &
MARKETING
Industry Events & Organizations
• Fortune 40 Under 40
‣ 2021/TBA
• Met Gala
‣ February 2021/ TBA
• Black Tech Week
‣ 2021/MIAMI, FL
Digital Marketing
• Primary Content: I will create digital flyers and videos to
bring awareness to my brand and what it will bring to the
consumers.
• Primary Tools: Facebook/Instagram/Twitter. I will promote my
visual content for my company on these platforms to gain
awareness from industry professionals.
• Website: My personal website will be a one stop shop to learn
more about me and all the things I do and can provide.
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor in the same field as me to help
guide my endeavors to achieve the ultimate
accomplishments within my business.
Formal Education
• Entertainment Business, BS, Full Sail University.
Expected graduation date 2022
Technical Skills
• Take Adobe Suite Training Courses, January 2021
• Take Google Suite Training Courses, February 2021
• Take Mailchimp Training Courses, March 2021
Soft Skills
• Take Office Suite Training Courses, January 2021
JOANN “MOONIE” HOLMES
You know a lot of creatives, entrepreneurs and small
business owners don’t know how to capitalize their own
brands? Well, what I do is A platform that will unite the
culture of entertainment, local movements and businesses all in one.
Impacting the world with an insight into the hard work and dedication from the most
talented individuals and local businesses. Showcasing their talent with a platform
never seen before for the sole purpose of Digital Marketing, Branding &
Entertainment Media. | Interviews. Visual Reels. Event Media Coverage. Visual
Marketing Management. Website Designs |.
“
REFERENCES
Fortune Media IP Limited (2020). 40 Under 40
Retrieved from https://fortune.com/40-
under-40/2019/
Wikipedia (2020). Tyler Perry Studios
Retrieved from https://en.wikipedia.org/wiki/
Tyler_Perry_Studios

Weitere ähnliche Inhalte

Was ist angesagt?

Neya Lashae: Music Business Personal Brand Exploration
Neya Lashae: Music Business Personal Brand ExplorationNeya Lashae: Music Business Personal Brand Exploration
Neya Lashae: Music Business Personal Brand ExplorationNeyaLashae1
 
Personal Brand Exploration * Patrick koiyan
Personal Brand Exploration * Patrick koiyanPersonal Brand Exploration * Patrick koiyan
Personal Brand Exploration * Patrick koiyanPatrickKoiyan
 
Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration Jordan Meleski
 
Porfolio week 4
Porfolio week 4Porfolio week 4
Porfolio week 4HanNguyen312
 
Personal brand exploration
Personal brand explorationPersonal brand exploration
Personal brand explorationLouieCastillo3
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand ExplorationZach Moyes
 
Nic Reilly Personal Brand Exploration- keynote
Nic Reilly Personal Brand Exploration- keynoteNic Reilly Personal Brand Exploration- keynote
Nic Reilly Personal Brand Exploration- keynoteNicReilly
 
PROJECT & PORTFOLIO PERSONAL BRANDING
PROJECT & PORTFOLIO PERSONAL BRANDINGPROJECT & PORTFOLIO PERSONAL BRANDING
PROJECT & PORTFOLIO PERSONAL BRANDINGImanBarnes
 
Personal brand canvas Air'real Marrine
Personal brand canvas Air'real MarrinePersonal brand canvas Air'real Marrine
Personal brand canvas Air'real MarrineAirrealbarnes
 
Personal brand exploration Malik Lindsey
Personal brand exploration Malik Lindsey Personal brand exploration Malik Lindsey
Personal brand exploration Malik Lindsey MalikLindsey
 
Personal Brand Exploration- Stevie Thompson
Personal Brand Exploration- Stevie ThompsonPersonal Brand Exploration- Stevie Thompson
Personal Brand Exploration- Stevie ThompsonStevieThompson3
 
Personal brandcanvas t'aura banks
Personal brandcanvas t'aura banksPersonal brandcanvas t'aura banks
Personal brandcanvas t'aura banksTAuraBanks
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand ExplorationTylerJustice4
 
Full Sail University Project Brenno Personal Brand Exploration
Full Sail University Project Brenno Personal Brand ExplorationFull Sail University Project Brenno Personal Brand Exploration
Full Sail University Project Brenno Personal Brand ExplorationBrennoSilva17
 
Vice Project and Portfolio 1
Vice Project and Portfolio 1Vice Project and Portfolio 1
Vice Project and Portfolio 1JamesVice1
 
Teddington jessica dmbs_pb1_2021-11
Teddington jessica dmbs_pb1_2021-11Teddington jessica dmbs_pb1_2021-11
Teddington jessica dmbs_pb1_2021-11JessicaTeddington
 
LinkedIn Marketing ROI - What You Can Expect
LinkedIn Marketing ROI - What You Can ExpectLinkedIn Marketing ROI - What You Can Expect
LinkedIn Marketing ROI - What You Can ExpectGetLinkedInHelp.com
 
Brand Exploration Pitch
Brand Exploration PitchBrand Exploration Pitch
Brand Exploration PitchDavideBisso2
 

Was ist angesagt? (19)

Neya Lashae: Music Business Personal Brand Exploration
Neya Lashae: Music Business Personal Brand ExplorationNeya Lashae: Music Business Personal Brand Exploration
Neya Lashae: Music Business Personal Brand Exploration
 
Personal Brand Exploration * Patrick koiyan
Personal Brand Exploration * Patrick koiyanPersonal Brand Exploration * Patrick koiyan
Personal Brand Exploration * Patrick koiyan
 
Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration
 
Porfolio week 4
Porfolio week 4Porfolio week 4
Porfolio week 4
 
Personal brand exploration
Personal brand explorationPersonal brand exploration
Personal brand exploration
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Nic Reilly Personal Brand Exploration- keynote
Nic Reilly Personal Brand Exploration- keynoteNic Reilly Personal Brand Exploration- keynote
Nic Reilly Personal Brand Exploration- keynote
 
PROJECT & PORTFOLIO PERSONAL BRANDING
PROJECT & PORTFOLIO PERSONAL BRANDINGPROJECT & PORTFOLIO PERSONAL BRANDING
PROJECT & PORTFOLIO PERSONAL BRANDING
 
Personal brand canvas Air'real Marrine
Personal brand canvas Air'real MarrinePersonal brand canvas Air'real Marrine
Personal brand canvas Air'real Marrine
 
Personal brand exploration Malik Lindsey
Personal brand exploration Malik Lindsey Personal brand exploration Malik Lindsey
Personal brand exploration Malik Lindsey
 
Personal Brand Exploration- Stevie Thompson
Personal Brand Exploration- Stevie ThompsonPersonal Brand Exploration- Stevie Thompson
Personal Brand Exploration- Stevie Thompson
 
Personal brandcanvas t'aura banks
Personal brandcanvas t'aura banksPersonal brandcanvas t'aura banks
Personal brandcanvas t'aura banks
 
Samantha Donelson
Samantha DonelsonSamantha Donelson
Samantha Donelson
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Full Sail University Project Brenno Personal Brand Exploration
Full Sail University Project Brenno Personal Brand ExplorationFull Sail University Project Brenno Personal Brand Exploration
Full Sail University Project Brenno Personal Brand Exploration
 
Vice Project and Portfolio 1
Vice Project and Portfolio 1Vice Project and Portfolio 1
Vice Project and Portfolio 1
 
Teddington jessica dmbs_pb1_2021-11
Teddington jessica dmbs_pb1_2021-11Teddington jessica dmbs_pb1_2021-11
Teddington jessica dmbs_pb1_2021-11
 
LinkedIn Marketing ROI - What You Can Expect
LinkedIn Marketing ROI - What You Can ExpectLinkedIn Marketing ROI - What You Can Expect
LinkedIn Marketing ROI - What You Can Expect
 
Brand Exploration Pitch
Brand Exploration PitchBrand Exploration Pitch
Brand Exploration Pitch
 

Ähnlich wie Personal Brand Exploration - Joann "Moonie" Holmes

Personal brandcanvas template-2021
Personal brandcanvas template-2021Personal brandcanvas template-2021
Personal brandcanvas template-2021DestinyFranklin
 
Personal brandcanvas template
Personal brandcanvas template Personal brandcanvas template
Personal brandcanvas template AlexisWilliams86
 
AaronTodd - ExploringYourPersonalBrand
AaronTodd - ExploringYourPersonalBrandAaronTodd - ExploringYourPersonalBrand
AaronTodd - ExploringYourPersonalBrandAaronTodd1
 
Reach For the Stars
Reach For the StarsReach For the Stars
Reach For the StarsCheryln Gibbs
 
Personal Brand Exploration - Naomi Bradley
Personal Brand Exploration - Naomi BradleyPersonal Brand Exploration - Naomi Bradley
Personal Brand Exploration - Naomi Bradleynaomi155248
 
Personal Brand Exploration Kayla
Personal Brand Exploration KaylaPersonal Brand Exploration Kayla
Personal Brand Exploration KaylaKaylaRegis
 
Naomi Bradley - Personal Brand
Naomi Bradley - Personal Brand Naomi Bradley - Personal Brand
Naomi Bradley - Personal Brand Naomi Bradley
 
Personal Brand Exploration- Rachel Balash
Personal Brand Exploration- Rachel BalashPersonal Brand Exploration- Rachel Balash
Personal Brand Exploration- Rachel BalashRachel Balash
 
Madison Hongell Personal Brand Canvas
Madison Hongell Personal Brand Canvas Madison Hongell Personal Brand Canvas
Madison Hongell Personal Brand Canvas MadisonHongell
 
Brand Exploration
Brand ExplorationBrand Exploration
Brand ExplorationMICAHILON
 
Sebastian Lojo Personal Brand FS
Sebastian Lojo Personal Brand FSSebastian Lojo Personal Brand FS
Sebastian Lojo Personal Brand FSSebastianLojo
 
Personal Brand Canvas
 Personal Brand Canvas Personal Brand Canvas
Personal Brand CanvasTakaraFranklin
 
Gramajo_David_DMBS_PB1_2023-02.pdf
Gramajo_David_DMBS_PB1_2023-02.pdfGramajo_David_DMBS_PB1_2023-02.pdf
Gramajo_David_DMBS_PB1_2023-02.pdfDavid445981
 
Personal Brand Project I
Personal Brand Project IPersonal Brand Project I
Personal Brand Project IBrittneyMoseley1
 
Isaac_Hailey_DM_PB1_2023-July2.pptx
Isaac_Hailey_DM_PB1_2023-July2.pptxIsaac_Hailey_DM_PB1_2023-July2.pptx
Isaac_Hailey_DM_PB1_2023-July2.pptxHaileyIsaac
 
Abigail hondorp's personal brand
Abigail hondorp's personal brandAbigail hondorp's personal brand
Abigail hondorp's personal brandAbigailHondorp
 
Personal Brand Exploration - Rayane Frahi
Personal Brand Exploration - Rayane FrahiPersonal Brand Exploration - Rayane Frahi
Personal Brand Exploration - Rayane FrahiRayaneFrahi
 
Personal Brand
Personal BrandPersonal Brand
Personal BrandAshlyPrice
 
Personal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan CoxPersonal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan CoxLoganCox7
 
Personal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan CoxPersonal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan CoxLoganCox7
 

Ähnlich wie Personal Brand Exploration - Joann "Moonie" Holmes (20)

Personal brandcanvas template-2021
Personal brandcanvas template-2021Personal brandcanvas template-2021
Personal brandcanvas template-2021
 
Personal brandcanvas template
Personal brandcanvas template Personal brandcanvas template
Personal brandcanvas template
 
AaronTodd - ExploringYourPersonalBrand
AaronTodd - ExploringYourPersonalBrandAaronTodd - ExploringYourPersonalBrand
AaronTodd - ExploringYourPersonalBrand
 
Reach For the Stars
Reach For the StarsReach For the Stars
Reach For the Stars
 
Personal Brand Exploration - Naomi Bradley
Personal Brand Exploration - Naomi BradleyPersonal Brand Exploration - Naomi Bradley
Personal Brand Exploration - Naomi Bradley
 
Personal Brand Exploration Kayla
Personal Brand Exploration KaylaPersonal Brand Exploration Kayla
Personal Brand Exploration Kayla
 
Naomi Bradley - Personal Brand
Naomi Bradley - Personal Brand Naomi Bradley - Personal Brand
Naomi Bradley - Personal Brand
 
Personal Brand Exploration- Rachel Balash
Personal Brand Exploration- Rachel BalashPersonal Brand Exploration- Rachel Balash
Personal Brand Exploration- Rachel Balash
 
Madison Hongell Personal Brand Canvas
Madison Hongell Personal Brand Canvas Madison Hongell Personal Brand Canvas
Madison Hongell Personal Brand Canvas
 
Brand Exploration
Brand ExplorationBrand Exploration
Brand Exploration
 
Sebastian Lojo Personal Brand FS
Sebastian Lojo Personal Brand FSSebastian Lojo Personal Brand FS
Sebastian Lojo Personal Brand FS
 
Personal Brand Canvas
 Personal Brand Canvas Personal Brand Canvas
Personal Brand Canvas
 
Gramajo_David_DMBS_PB1_2023-02.pdf
Gramajo_David_DMBS_PB1_2023-02.pdfGramajo_David_DMBS_PB1_2023-02.pdf
Gramajo_David_DMBS_PB1_2023-02.pdf
 
Personal Brand Project I
Personal Brand Project IPersonal Brand Project I
Personal Brand Project I
 
Isaac_Hailey_DM_PB1_2023-July2.pptx
Isaac_Hailey_DM_PB1_2023-July2.pptxIsaac_Hailey_DM_PB1_2023-July2.pptx
Isaac_Hailey_DM_PB1_2023-July2.pptx
 
Abigail hondorp's personal brand
Abigail hondorp's personal brandAbigail hondorp's personal brand
Abigail hondorp's personal brand
 
Personal Brand Exploration - Rayane Frahi
Personal Brand Exploration - Rayane FrahiPersonal Brand Exploration - Rayane Frahi
Personal Brand Exploration - Rayane Frahi
 
Personal Brand
Personal BrandPersonal Brand
Personal Brand
 
Personal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan CoxPersonal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan Cox
 
Personal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan CoxPersonal Brand Exploration - Logan Cox
Personal Brand Exploration - Logan Cox
 

KĂźrzlich hochgeladen

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 

KĂźrzlich hochgeladen (20)

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 

Personal Brand Exploration - Joann "Moonie" Holmes

  • 1. PERSONAL BRAND EXPLORATION Joann Holmes Project & Portfolio I: Week 1 OCTOBER 26, 2020
  • 2. Musical by design and entrepreneurial by soul, I am me. Born and raised in Miami, Florida where the sky is the limit and luxury is innite. I strive for greatness within myself and in business . I also made a vow that if I don’t reach greatness within my own business, I plan on running someone else’s. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Directors • Producers • Advertising & Promotion Managers BRAND ARCHETYPE -I love to tell a story within my creativity. I also love to draw my audiences full attention when it comes to detail and metrics that they have to watch multiple times to view the bigger picture. DIGITAL MEDIA FOR CREATIVES & ENTREPRENEURS
  • 4. • DEMOGRAPHICS: My target audience is between the ages of 18 to 70. Predominately African American but does have a diverse background as well. • PSYCHOGRAPHICS: This includes creatives, entrepreneurship and business owners. ‣ IDEAL AUDIENCE MEMBERS: ‣ Shonda Ryhmes • Tyler Perry • Ava Duvernay VIDEO DIRECTORS & PRODUCERS AT TYLER PERRY STUDIOS TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2022) • I will expand my customer base to a constant flow at least 20 clients a month with my small business. ‣ I will increase promotions by 10% by December 2021. Mid Term: (2031) • I will have a fully operational business with a staffed employee base of over 10k. ‣ The more investments that I receive for the company can grow my marketing efforts that will sustain my employees as full time by December 2021 which will land me at 50%. Long Term: (2040) • I will build my headquarters in Florida and generate an annual revenue of over a million a year. ‣ Keeping a great company atmosphere will keep happy employees that will give exceptional customer service to complete this goal by by December 2039.
  • 6. SKILLS ANALYSIS Notable Skills & Current Prociencies: Notable Skills REQUIRED in TRADE & Current Prociencies: Video creation and video editing 90% Web Platform Development Software 80% Critical Thinking 79% Complex Problem Solving 70% SOFTHARD Project Management Software 60% Business Intelligence and Data Analysis Software 30% Social Perceptiveness 50% Monitoring 40% SOFTHARD
  • 7. I help creatives, entrepreneurs and small businesses do extraordinary work within digital media by telling their story to attract their target audience. PROMISE
  • 8. CREDENTIALS Work Experience: • 10 Years as a Creative & Marketing Director • 5 Years Human Resources General Education: • Creating Successful Business Operations Completed, Urban League of Broward County • Entertainment Business, B.S., Full Sail University (Exp. 2022) Awards: • Human Resource Generalist, Maximus Federal & Human Services.
  • 9. COMPETITION Karen Civil Industry Experience: • 18 years of Entertainment Business & Social Marketing Education: • Union County College, Associates Leadership Experience: • Music & Entertainment Manager • Owner of Karen Civil Skills and Prociencies: • Social Media Management - 99+ • Entertainment- 99+ • Blogging - 99+ Joann “Moonie” Holmes Overall Online Presence: • 500+ connections Banner not customized. Non professional headshot. Prole is vagued. No active articles on LinkedIn. Very active on Instagram. Link is customized. • Grade: Average, 60 out of 100 . . Industry Experience: • 10 Years of Entertainment Business & Social Marketing Education: • Full Sail University, Bachelors • Miami Central High School Leadership Experience: • Founder & C.E.O of Untapped Media Group Skills and Prociencies: • Social Media Marketing - 12 • Social Networking - 7 • Human Resources - 1 Overall Online Presence: • 500+ connections. Banner customized. Professional headshot. Prole is full. No active articles on LinkedIn. Very active on Facebook and Instagram. Link is customized. • Grade: Above average, 80 out of 100
  • 10. COMPETITION Gary Vaynerchuk Noteworthy Experience: • C.E.O of VaynerMedia • Co-Founder of Vayner/RSE Joann “Moonie” Holmes Industry Experience: • 14 Years of Social Marketing Education: • No Education Skills and Prociencies: • Social Media - 99+ • Entrepreneurship - 99+ • Social Media Marketing- 99+ Overall Online Presence: • 500+ connections. Banner customized. Professional headshot. Prole is full. No active articles on LinkedIn. Very active on Facebook and Instagram. Link is customized. • Grade: Superior, 95 out of 100 Industry Experience: • 10 Years of Entertainment Business & Social Marketing Education: • Full Sail University, Bachelors • Miami Central High School Leadership Experience: • Founder & C.E.O of Untapped Media Group Skills and Prociencies: • Social Media Marketing - 12 • Social Networking - 7 • Human Resources - 1 Overall Online Presence: • 500+ connections. Banner customized. Professional headshot. Prole is full. No active articles on LinkedIn. Very active on Facebook and Instagram. Link is customized. • Grade: Above average, 80 out of 100
  • 11. BRAND POSITION I write and create to tell what the heart would struggle to speak, what the soul would struggle to hold, and what the mind would struggle to hide. JOANN “MOONIE” HOLMES
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Fortune 40 Under 40 ‣ 2021/TBA • Met Gala ‣ February 2021/ TBA • Black Tech Week ‣ 2021/MIAMI, FL Digital Marketing • Primary Content: I will create digital flyers and videos to bring awareness to my brand and what it will bring to the consumers. • Primary Tools: Facebook/Instagram/Twitter. I will promote my visual content for my company on these platforms to gain awareness from industry professionals. • Website: My personal website will be a one stop shop to learn more about me and all the things I do and can provide.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor in the same eld as me to help guide my endeavors to achieve the ultimate accomplishments within my business. Formal Education • Entertainment Business, BS, Full Sail University. Expected graduation date 2022 Technical Skills • Take Adobe Suite Training Courses, January 2021 • Take Google Suite Training Courses, February 2021 • Take Mailchimp Training Courses, March 2021 Soft Skills • Take Ofce Suite Training Courses, January 2021
  • 14. JOANN “MOONIE” HOLMES You know a lot of creatives, entrepreneurs and small business owners don’t know how to capitalize their own brands? Well, what I do is A platform that will unite the culture of entertainment, local movements and businesses all in one. Impacting the world with an insight into the hard work and dedication from the most talented individuals and local businesses. Showcasing their talent with a platform never seen before for the sole purpose of Digital Marketing, Branding & Entertainment Media. | Interviews. Visual Reels. Event Media Coverage. Visual Marketing Management. Website Designs |. “
  • 15. REFERENCES Fortune Media IP Limited (2020). 40 Under 40 Retrieved from https://fortune.com/40- under-40/2019/ Wikipedia (2020). Tyler Perry Studios Retrieved from https://en.wikipedia.org/wiki/ Tyler_Perry_Studios