GeschäftlichSenior Director, High Growth, Commercial Marketing
Branche Technology / Software / Internet
Info - Initiated first formal Go-to-Market program for driving demand for and generating brand loyalty from System Integrators and Service Providers.
- Developed new Route-to-Market for Service Providers. Increased organizational understanding by educating executives on customer needs, product priorities, buying process and customer lifecycle.
- Represented Symantec within new market segments by delivering thought leadership speeches and programs at industry/trade organizations to increase Symantec’s credibility and visibility.